Cash & hygiene - MasterCard Social Newsroom€¦ · Cash & hygiene © TNS Cash, whether notes or...
Transcript of Cash & hygiene - MasterCard Social Newsroom€¦ · Cash & hygiene © TNS Cash, whether notes or...
Cash & hygiene
© TNS
Cash & hygiene
- MasterCard -
Cash & hygiene
© TNS
In all countries, cash is by far perceived as the least hygienic among several daily-used items. Buttons on a card terminal & handles of escalators are perceived as much more hygienic than cash.
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Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest?
% LEAST HYGIENIC | BASE: ALL (n=15585)
TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
5%
14%
24%
57%
Books in a library The buttons on a
payment/cardterminal
The handle on an
escalator
Notes & coins that
you get as change
HygienicNothygienic
Average Europe LEAST HYGIENIC ITEM
Cash & hygiene
© TNS
Cash, whether notes or coins, is clearly perceived as least hygienic everyday item
3
8%
17%21%
54%
Books in a library The buttons on a
payment/cardterminal
The handle on an
escalator
Notes & coins that
you get as change
Great Britain
HygienicNothygienic
LEAST HYGIENIC ITEM
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest?
% LEAST HYGIENIC | BASE: ALL - Great Britain (n=1,016)
TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
Cash & hygiene
© TNS
Cash, whether notes or coins, is clearly perceived as least hygienic everyday item
4
Norway
5%
20% 21%
54%
Books in a library The buttons on a
payment/cardterminal
The handle on an
escalator
Notes & coins that
you get as change
HygienicNothygienic
LEAST HYGIENIC ITEM
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest?
% LEAST HYGIENIC | BASE: ALL – Norway (n=1,025)
TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
Cash & hygiene
© TNS
Cash, whether notes or coins, is clearly perceived as least hygienic everyday item
5
5%
18%22%
55%
Books in a library The buttons on a
payment/cardterminal
The handle on an
escalator
Notes & coins that
you get as change
Sweden
HygienicNothygienic
LEAST HYGIENIC ITEM
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest?
% LEAST HYGIENIC | BASE: ALL – Sweden (n=1,026)
TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
Cash & hygiene
© TNS
Cash, whether notes or coins, is clearly perceived as least hygienic everyday itemIn Finland, this perception is however not as strong
6
4%
18%
30%
48%
Books in a library The buttons on a
payment/cardterminal
The handle on an
escalator
Notes & coins that
you get as change
Finland
HygienicNothygienic
LEAST HYGIENIC ITEM
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest?
% LEAST HYGIENIC | BASE: ALL – Finland (n=1,053)
TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
Cash & hygiene
© TNS
Cash, whether notes or coins, is clearly perceived as least hygienic everyday itemDenmark is one of the countries where this perception is the strongest
7
4%
16% 18%
62%
Books in a library The buttons on a
payment/cardterminal
The handle on an
escalator
Notes & coins that
you get as change
Denmark
HygienicNothygienic
LEAST HYGIENIC ITEM
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest?
% LEAST HYGIENIC | BASE: ALL – Denmark (n=1,041)
TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
Cash & hygiene
© TNS
Cash, whether notes or coins, is clearly perceived as least hygienic everyday itemIn Germany, this perception is however not as strong
8
6%
13%
31%
51%
Books in a library The buttons on a
payment/cardterminal
The handle on an
escalator
Notes & coins that
you get as change
Germany
HygienicNothygienic
LEAST HYGIENIC ITEM
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest?
% LEAST HYGIENIC | BASE: ALL – Germany (n=1,048)
TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
Cash & hygiene
© TNS
Cash, whether notes or coins, is clearly perceived as least hygienic everyday itemNetherlands is the only country where card terminal is perceived as less hygienic than escalator
9
6%
16%21%
56%
Books in a library The handle on an
escalator
The buttons on a
payment/cardterminal
Notes & coins that
you get as change
Netherlands
HygienicNothygienic
LEAST HYGIENIC ITEM
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest?
% LEAST HYGIENIC | BASE: ALL – Netherlands (n=1,050)
TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
Cash & hygiene
© TNS
Cash, whether notes or coins, is clearly perceived as least hygienic everyday item
10
7%
16%22%
55%
Books in a library The buttons on a
payment/cardterminal
The handle on an
escalator
Notes & coins that
you get as change
Belgium
HygienicNothygienic
LEAST HYGIENIC ITEM
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest?
% LEAST HYGIENIC | BASE: ALL – Belgium (n=1,054)
TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
Cash & hygiene
© TNS
Cash, whether notes or coins, is clearly perceived as least hygienic everyday itemIn France, this perception is however not as strong
11
6%
16%
29%
50%
Books in a library The buttons on a
payment/cardterminal
The handle on an
escalator
Notes & coins that
you get as change
France
HygienicNothygienic
LEAST HYGIENIC ITEM
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest?
% LEAST HYGIENIC | BASE: ALL – France (n=1,050)
TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
Cash & hygiene
© TNS
Cash, whether notes or coins, is clearly perceived as least hygienic everyday itemSwitzerland is one of the countries where this perception is the strongest
12
3%9%
23%
64%
Books in a library The buttons on a
payment/cardterminal
The handle on an
escalator
Notes & coins that
you get as change
Switzerland
HygienicNothygienic
LEAST HYGIENIC ITEM
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest?
% LEAST HYGIENIC | BASE: ALL – Switzerland (n=1,023)
TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
Cash & hygiene
© TNS
Cash, whether notes or coins, is clearly perceived as least hygienic everyday item
13
4%
11%
32%
54%
Books in a library The buttons on a
payment/cardterminal
The handle on an
escalator
Notes & coins that
you get as change
Austria
HygienicNothygienic
LEAST HYGIENIC ITEM
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest?
% LEAST HYGIENIC | BASE: ALL – Austria (n=1,007)
TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
Cash & hygiene
© TNS
Cash, whether notes or coins, is clearly perceived as least hygienic everyday itemSpain is one of the countries where this perception is the strongest
14
4%
11%
21%
63%
Books in a library The buttons on a
payment/cardterminal
The handle on an
escalator
Notes & coins that
you get as change
Spain
HygienicNothygienic
LEAST HYGIENIC ITEM
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest?
% LEAST HYGIENIC | BASE: ALL – Spain (n=1,053)
TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
Cash & hygiene
© TNS
Cash, whether notes or coins, is clearly perceived as least hygienic everyday itemItaly is one of the countries where this perception is the strongest
15
4%9%
21%
66%
Books in a library The buttons on a
payment/cardterminal
The handle on an
escalator
Notes & coins that
you get as change
Italy
HygienicNothygienic
LEAST HYGIENIC ITEM
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest?
% LEAST HYGIENIC | BASE: ALL – Italy (n=1,045)
TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
Cash & hygiene
© TNS
Cash, whether notes or coins, is clearly perceived as least hygienic everyday itemPoland is one of the countries where this perception is the strongest
16
5%9%
24%
63%
Books in a library The buttons on a
payment/cardterminal
The handle on an
escalator
Notes & coins that
you get as change
Poland
HygienicNothygienic
LEAST HYGIENIC ITEM
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest?
% LEAST HYGIENIC | BASE: ALL – Poland (n=1,058)
TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
Cash & hygiene
© TNS
Cash, whether notes or coins, is clearly perceived as least hygienic everyday item
17
2%8%
29%
60%
Books in a library The buttons on a
payment/cardterminal
The handle on an
escalator
Notes & coins that
you get as change
Russia
HygienicNothygienic
LEAST HYGIENIC ITEM
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest?
% LEAST HYGIENIC | BASE: ALL – Russia (n=1,036)
TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
Cash & hygiene
© TNS
Cash is always perceived as the least hygienic of everyday items, but perception varies from country to country
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DENMARK
62%
FINLAND
48%
GERMANY
51%
FRANCE
50%SWITZER-LAND
64%
SPAIN
63%
POLAND
63%
RUSSIA
60%
ITALY
66%
% “least hygienic item”: Notes & coins that you get as change.
% LEAST HYGIENIC | BASE: ALL
Global average = 57%In red: countries below averageIn green: countries above average
GB
54%
NORWAY
54%
SWEDEN
55%
NETHERLANDS
56%BELGIUM
55%AUSTRIA
54%
Books in a library
The buttons on a
payment/ card terminal
The handle on an escalator
Notes & coins that you get as change
Everyday items considered
Cash & hygiene
© TNS 19
Paying cash is simple, but comes with bacteria.
19
5
4
7
6
7
12
19
25
35
46
45
46
53
37
29
23
Paying with cards is an easy way to pay
Cash money contains a lot of bacteria
Paying cash is simple and straightforward
Cash money is often worn out and dirty
Disagree strongly Disagree Agree Agree strongly
Total “agree”
88%
83%
74%
69%
Q: Could you tell me how strongly you disagree or agree with each of the following statements?
BASE: ALL (n=15,585)
TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
Cash & hygiene
© TNS 20
51 47 49 45 49 49 46 46 48 4739
55
40 45 40 40
23 29 25 3332 33 37 37 36 38
46
31
48 42 51 53
74 75 7578
81 82 83 83 84 85 86 87 87 8892 93
Finland (n=1053)
Germ
any (n=1048)
Austria (n=1007)
GB (n=1016)
Norway (n=1025)
Sweden (n=1026)
Average Europe
(n=15585)
Switzerland (n=1023)
Spain (n=1053)
Denmark (n=1041)
Poland (n=1058)
Netherlands (n=1050)
Italy (n=1045)
Belgium (n=1054)
Russia (n=1036)
France (n=1050)
% AGREE STRONGLY
% AGREE
% TOP 2
A vast majority of European, especially women, believe cash money contains a lot of bacteria
“Cash money contains a lot of bacteria”
Q: Could you tell me how strongly you disagree or agree with each of the following statements?
% TOP 2 “CASH MONEY CONTAINS A LOT OF BACTERIA” | BASE: ALL
TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
Cash & hygiene
© TNS 21
3542 44 48 48 47 49
43 46 48 47 47 48 47 47 46
8
1217
17 19 19 17 24 23 22 2531 32 34 34 36
43
54
6165 66 66 66 68 69 71 72
78 80 81 81 82
Finland (n=1053)
Netherlands (n=1050)
Denmark (n=1041)
Norway (n=1025)
Sweden (n=1026)
Germ
any (n=1048)
Austria (n=1007)
Switzerland (n=1023)
Average Europe
(n=15585)
Belgium (n=1054)
GB (n=1016)
Spain (n=1053)
Russia (n=1036)
France (n=1050)
Italy (n=1045)
Poland (n=1058)
% AGREE STRONGLY
% AGREE
% TOP 2
In all European markets, apart from Finland, the majority perceives cash as often worn out and dirty
“Cash money is often worn out and dirty”
Q: Could you tell me how strongly you disagree or agree with each of the following statements?
% TOP 2 “CASH MONEY IS OFTEN WORN OUT AND DIRTY” | BASE: ALL
TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries