1. CARARE: putting Europeana on mapsFunding Digitization: can accessible cultural heritage fuelsocial and economic growth? Dublin, 21st June 2013

2. Ive been thinking aboutmaps, culture, tourism and economicgrowthCARARE is a best practice network including nationalheritage agencies and organisations 3. major cultural heritage monuments are on mapsten years ago we all used paper maps to explore local areas 4. people like to go off the beaten track and findhidden treasuressustainable tourism: generating employment for local people 5. tourism is changingusing printed guidebooks is going out 6. these days we all go online for pre-trip planningand to make bookings 7. heritage tourism has never beenmore important for our economytourism, culture and heritage estimated as 9% ofthe UKs GDP, June 2013 8. support for local heritage sitesdata and locations of local sites provided to CARAREEuropeana API allows virtual access to our heritage 9. by Garry Knight, London (CC-BY-SA-2.0)we use mobiles to get information about theplace where we are 10. by US Government [Public domain], via Wikimedia CommonsGPS and location data can be linked toEuropeana data 11. revealing cultural treasuresKulturarv an open source augmented reality app basedon data from the Danish Cultural Heritage agency 12. CARARE map: 2 millionheritage siteshttp://carare.eculturelab.eu/ 13. with real-world coordinatesCARARE map for Denmark based on the national register ofcultural heritage monumentshttp://carare.eculturelab.eu/ 14. a local guide at your finger-tipsCARARE map is available for both desk-top and tablets 15. the route-planner helps tourists explore the localheritageincludes links to Europeana content items 16. map data: fueling developments by the creativeindustriesMonuments in Poland: an android application which uses GPSdata from the National Heritage Board of Poland 17. Photo: Muzeum up Krakowskich w Wieliczcesupporting cultural tourism and education 18. mapping creates jobs and drives globaleconomic growth (Google, Jan 2013)digital mapping has become an integral part of howwe live and work 19. investments in geo services has huge potential tofuel growth, creativity and underpin educationCARARE map #AllezCulture 20. kate.fernie@mdrpartners.comCARARE map: http://carare.eculturelab.eu/http://www.carare.eu