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NIKE European Operations Netherlands

uses a new analytical system to manageits business in the Czech Republic and

Slovakia

The new Business Intelligence and Data Warehouse system with the code name

ARIS (Analytical and Reporting Information System) provides NIKE with complex

information on the sales of Nikes products by providing links to retailer data, covering

the fields of reporting, scorecarding, ad hoc analysis and budgeting.

Customer Profile

Nike Inc.,headquartered in Beaverton, Oregon, USA, is the worlds biggest designer, reseller and

distributor of sports shoes, clothes, equipment and accessories for a wide range of sports and

motion activities. Companies owned by Nike include Converse Inc., Bauer NIKE Hockey Inc.,

Cole Haan and Hurley International LLC.

In the Czech Republic and Slovakia Nike operates under the name NIKE European Operations

Netherlands B.V. Nike, as a wholesale company, delivers its goods to a wide range of business

partners.

Situation

NIKE European Operations Netherlands was looking for a solution which would enable

automatic processing of current sales data from its business partners, as well as generate

reports and analyses to help in managing its business operations and improving business

partner relationships.

Business Goals

The goal of the project was the implementation of a system that would enable:

Respond adequately to the market situation on an operational and strategic basisOptimize and better coordinate work with Nikes business partnersUnify and simplify the process of reporting and ad hoc analysisEnable information exchange between local Nike office, Nike headquarters and its business

partners

Calendarize source data (divide weekly aggregations into days based on weights)Provide information access via various channels (intranet, MS Excel, email)Automate retrieval and cleansing of source dataUse a strategic and secure technological platform that would enable the deployment of the

solution to other Nikes offices in the CEMEA region

www.cleverdecision.com

Reporting and analytics for NIKE

ARIS eliminated the biggest

disadvantage of wholesale

companies, which is

insufficient information about

the end customer. Now we

have a better overview of the

events in shops than some of

ther retailers do. ARIS enables

us to retrieve, sort and

especially evaluate data at a

detailed level from various

systems fully automatically,

which gives us an

indispensable competitive

advantage.

Daniel Maek

Retail Area Manager

Nike EON

Clever Decision

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Solution

Clever Decision implemented at Nike a Business Intelligence system on the Microsoft platformand customized it based on customers requirements.

The solution enables:

Standardized web reporting based on indicators of sales and stock trendsExporting the reports to Microsoft Excel and automatic report delivery via emailOnline ad hoc analytics in Microsoft ExcelCreation of new user reports and setting up security access user rolesPerformant database platform which enables working with huge amounts of dataData store with all historical dataETL (Extract Transformation Load) processes designed for automatical retrievement and

processing of source data from retailers

Integration of other internal systems into the solution (product databases, product pictures,pricelists, budgets etc.)

Automated complex calculations in the real timeSolutions architecture

Main Benefits for NIKE

The solution from Clever Decision enables NIKE comprehensively evaluate the sales of itsproducts at the individual business partners shops and in cooperation with them to reach

optimal supply cycles. This leads to higher numbers of sold products.

Thanks to the new solution it is possible to quickly detect potential problems of the out-of-stock type and to prevent them. The business partners and NIKE HQ are connected to the

system via automatic information exchange and email report delivery.

There are significant savings on manual work spent on data retrieval, integration, evaluationand archiving. All information in the system is now unified, in the desired format and

granularity without the need of manual administration. The system manages also the

automatic cleansing and calendarization of the data, handling of special events and notifies

business partners about missing source data. The technology and architecture enables further

development of the solutions and its features.

Clever Decision Profile

Clever Decision is a consulting and technological company which delivers Business Intelligence

solutions to its clients. Clever Decision focuses on a wide range of customers in the banking and

financial industry, public administration, health services, trade, and other areas.

www.cleverdecision.com

Reporting and analytics for NIKE

The solution from Clever

Decision for Nike gained in

2007 a prestige awards in

the contest Microsoft

Industry Awards

Clever Decision, spol. s r.o.

Zlatnick 7, 110 00 Praha 1

Czech Republic

Tel.: +420 222 310 630

E-mail: info@cleverdecision.co

www.cleverdecision.com