Cases in

Strategic Management

A. J. Strickland III

University of Alabama

Arthur A. Thompson, Jr,

University of Alabama

John Gamble University of South Alabama

Twelfth Edition

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H McGraw-Hill mi Irwin

Boston Burr Ridge, IL Dubuque, lA Madison, Wl New York San Francisco St. Louis Bangkok Bogota Caracas Kuala Lunnpur Lisbon London Madrid Mexico City Milan Montreal New Delhi Santiago Seoul Singapore Sydney Taipei Toronto

table of I contents

Cases in Strategic Management C-1 A Guide to Case Analysis C-2 Section A: The Manager as Chief Strategy Maker and Chief Strategy

Implementer * 1 . Steve Case, America Online and Time Warner C-17

Arthur A. Thompson, University^ of Alabama

John E. Gamble, University of South Alabama

2. Daimler Chrysler Merger (A): Gaining Global Competitiveness C-50

George Rddler, International Institute for Management Development

3. Daimler Chrysler Merger (B): Shaping a Transatlantic Company C-64 George Rddler, International Institute for Management Development

4 . Giuseppe's Original Sausage Company C-74

Micheal T. Smith, Christian Brothers University J ana F. Kuzmicki, Mississippi University for Women

Section B: Crafting Strategy in Single-Business Companies

5 . The Chinese Fireworks Industry C-90

Ruihua J any, University of Western Ontario

* 6 . Competition in the Automobile Retailing Industry C-102

Janet Parish, University of Alabama

Arthur A. Thompson, University of Alabama

* 7 . Dell Computer Corporation: Strategy and Challenges for the 21st Century C-132

Arthur A. Thompson, University of Alabama John E. Gamble, University of South Alabama

* 8 . Peapod, Inc., and the Online Grocery Business C-174 Alan B. Eisner, Pace University Nicole Belomont, Pace University

* 9 . Cannondale Corporation C-196

Romuald A. Stone, Keller Graduate School of Management John E. Gamble, University of South Alabama

* 1 0 . Competition in the Retail Brokerage Industry in 2000 C-225 Arthur A. Thompson, University of Alabama John E. Gamble, University of South Alabama

xxii

Cases for which there are case preparation exercises on Case-TuTOR J*̂

U^ L^

* 11. eBay: King of the Online Auction Industry C-263 Lou Marino, University^ of Alabama

Patrick Kreiser University^ of Alabama

12. CDnow in the Online Music Business C-295 Alan B. Eisner, Pace University^

Nicole Belmont, Pace University

* 1 3 . Callaway Golf Company C-314

John E. Gamble, University of South Alabama

1 4 . drkoop.com C-349 Nicole Herskowitz, University of Michigan

Michael Iverson, University of Michigan

Fred Howard, University^ of Michigan

Janet Mehlhop, University^ of Michigan

Pilar Speer, University of Michigan

1 5 . WingspanBank.com C-369 Laura Cooke, University of Michigan

Hyung Kim, University of Michigan

Liza Hovey, University of Michigan

Paul Rakowski, University of Michigan

1 6 . Ben & Jerry's—Japan C-384

James M. Hagen, Cornell University

1 7 . Vina San Pedro C-400

David Wylie, Babson College

Section C: Crafting Strategy in Diversified Companies

* 1 8 . Campbell Soup Company in 2000 C-423 John E. Gamble, University of South Alabama

Arthur A. Thompson, Jr, University of Alabama

* 1 9 . The Black & Decker Corporation in 2000 C-454

John E. Gamble, University of South Alabama

Arthur A. Thompson, University of Alabama

Section D: Implementing and Executing Strategy

*20 . Robin Hood C-477

Joseph Lambel, New York University

* 2 1 . Replacements, Ltd.: Replacing the Irreplaceable C-479 Lew G Brown, University of North Carolina at Greensboro Kevin B. Lowe, University of North Carolina at Greensboro Tony R. Wingler, University of North Carolina at Greensboro Don K Sowers, University of North Carolina at Greensboro

Cases for which there are case preparation exercises on Case-TuTOR.TM