CASE Summer Institute for Advancement

Travis

Social Media | + -- Social Networking

http://manyeyes.alphaworks.ibm.com/manyeyes/

SOCIAL N

ETWORKS



Social media is the combination of people gathering together using technology that allows for the sharing of words, pictures and videos to create engagement and and

the opportunity for shared meaning.

--96.229.37.254 (talk) 20:37, 4 April 2009 (UTC)

1. Evolution2. Cluetrain3. Evidence

medium > mass mediums > social mediums

“an industry was born—the rapid distribution of information

as never before achieved, nor dreamed possible.”

“What Gutenberg actually achieved was the

democratization of knowledge.”

1600sMass Media

Mass Media

Social Media

medium > mass mediums > social mediums

A powerful global conversation has begun.

Through the Internet, people are discovering and inventing new

ways to share relevant knowledge with blinding speed.

As a direct result, markets are getting smarter—and getting

smarter faster than most companies.

1999

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1. Markets are conversations. 2. Markets consist of human beings, not demographic sectors. 3. Conversations among human beings sound human. They are

conducted in a human voice. 4. Whether delivering information, opinions, perspectives, dissenting

arguments or humorous asides, the human voice is typically open, natural, uncontrived.

5. People recognize each other as such from the sound of this voice. 6. The Internet is enabling conversations among human beings that

were simply not possible in the era of mass media. 7. Hyperlinks subvert hierarchy. 8. In both internetworked markets and among intranetworked

employees, people are speaking to each other in a powerful new way.

9. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.

10. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.

11. People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products.

12. There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.

13. What's happening to markets is also happening among employees. A metaphysical construct called "The Company" is the only thing standing between the two.

14. Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.

15. In just a few more years, the current homogenized "voice" of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.

16. Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.

17. Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.

18. Companies that don't realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.

19. Companies can now communicate with their markets directly. If they blow it, it could be their last chance.

20. Companies need to realize their markets are often laughing. At them. 21. Companies need to lighten up and take themselves less seriously.

They need to get a sense of humor. 22. Getting a sense of humor does not mean putting some jokes on the

corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view.

23. Companies attempting to "position" themselves need to take a position. Optimally, it should relate to something their market actually cares about.

24. Bombastic boasts—"We are positioned to become the preeminent provider of XYZ"—do not constitute a position.

25. Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.

26. Public Relations does not relate to the public. Companies are deeply afraid of their markets.

27. By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay.

28. Most marketing programs are based on the fear that the market might see what's really going on inside the company.

29. Elvis said it best: "We can't go on together with suspicious minds." 30. Brand loyalty is the corporate version of going steady, but the

breakup is inevitable—and coming fast. Because they are networked, smart markets are able to renegotiate relationships with blinding speed.

31. Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch. Your own "downsizing initiatives" taught us to ask the question: "Loyalty? What's that?"

32. Smart markets will find suppliers who speak their own language. 33. Learning to speak with a human voice is not a parlor trick. It can't be

"picked up" at some tony conference. 34. To speak with a human voice, companies must share the concerns of

their communities. 35. But first, they must belong to a community. 36. Companies must ask themselves where their corporate cultures end. 37. If their cultures end before the community begins, they will have no

market. 38. Human communities are based on discourse—on human speech

about human concerns. 39. The community of discourse is the market. 40. Companies that do not belong to a community of discourse will die. 41. Companies make a religion of security, but this is largely a red

herring. Most are protecting less against competitors than against their own market and workforce.

42. As with networked markets, people are also talking to each other directly inside the company—and not just about rules and regulations, boardroom directives, bottom lines.

43. Such conversations are taking place today on corporate intranets. But only when the conditions are right.

44. Companies typically install intranets top-down to distribute HR policies and other corporate information that workers are doing their best to ignore.

45. Intranets naturally tend to route around boredom. The best are built bottom-up by engaged individuals cooperating to construct something far more valuable: an intranetworked corporate conversation.

46. A healthy intranet organizes workers in many meanings of the word. Its effect is more radical than the agenda of any union.

47. While this scares companies witless, they also depend heavily on open intranets to generate and share critical knowledge. They need to resist the urge to "improve" or control these networked conversations.

48. When corporate intranets are not constrained by fear and legalistic rules, the type of conversation they encourage sounds remarkably like the conversation of the networked marketplace.

49. Org charts worked in an older economy where plans could be fully understood from atop steep management pyramids and detailed work orders could be handed down from on high.

50. Today, the org chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority.

51. Command-and-control management styles both derive from and reinforce bureaucracy, power tripping and an overall culture of paranoia.

52. Paranoia kills conversation. That's its point. But lack of open conversation kills companies.

53. There are two conversations going on. One inside the company. One with the market.

54. In most cases, neither conversation is going very well. Almost invariably, the cause of failure can be traced to obsolete notions of command and control.

55. As policy, these notions are poisonous. As tools, they are broken. Command and control are met with hostility by intranetworked knowledge workers and generate distrust in internetworked markets.

56. These two conversations want to talk to each other. They are speaking the same language. They recognize each other's voices.

57. Smart companies will get out of the way and help the inevitable to happen sooner.

58. If willingness to get out of the way is taken as a measure of IQ, then very few companies have yet wised up.

59. However subliminally at the moment, millions of people now online perceive companies as little more than quaint legal fictions that are actively preventing these conversations from intersecting.

60. This is suicidal. Markets want to talk to companies. 61. Sadly, the part of the company a networked market wants to talk to

is usually hidden behind a smokescreen of hucksterism, of language that rings false—and often is.

62. Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall.

63. De-cloaking, getting personal: We are those markets. We want to talk to you.

64. We want access to your corporate information, to your plans and strategies, your best thinking, your genuine knowledge. We will not settle for the 4-color brochure, for web sites chock-a-block with eye candy but lacking any substance.

65. We're also the workers who make your companies go. We want to talk to customers directly in our own voices, not in platitudes written into a script.

66. As markets, as workers, both of us are sick to death of getting our information by remote control. Why do we need faceless annual reports and third-hand market research studies to introduce us to each other?

67. As markets, as workers, we wonder why you're not listening. You seem to be speaking a different language.

68. The inflated self-important jargon you sling around—in the press, at your conferences—what's that got to do with us?

69. Maybe you're impressing your investors. Maybe you're impressing Wall Street. You're not impressing us.

70. If you don't impress us, your investors are going to take a bath. Don't they understand this? If they did, they wouldn't let you talk that way.

71. Your tired notions of "the market" make our eyes glaze over. We don't recognize ourselves in your projections—perhaps because we know we're already elsewhere.

72. We like this new marketplace much better. In fact, we are creating it. 73. You're invited, but it's our world. Take your shoes off at the door. If

you want to barter with us, get down off that camel! 74. We are immune to advertising. Just forget it. 75. If you want us to talk to you, tell us something. Make it something

interesting for a change. 76. We've got some ideas for you too: some new tools we need, some

better service. Stuff we'd be willing to pay for. Got a minute? 77. You're too busy "doing business" to answer our email? Oh gosh,

sorry, gee, we'll come back later. Maybe. 78. You want us to pay? We want you to pay attention. 79. We want you to drop your trip, come out of your neurotic self-

involvement, join the party. 80. Don't worry, you can still make money. That is, as long as it's not the

only thing on your mind. 81. Have you noticed that, in itself, money is kind of one-dimensional

and boring? What else can we talk about? 82. Your product broke. Why? We'd like to ask the guy who made it. Your

corporate strategy makes no sense. We'd like to have a chat with your CEO. What do you mean she's not in?

83. We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal.

84. We know some people from your company. They're pretty cool online. Do you have any more like that you're hiding? Can they come out and play?

85. When we have questions we turn to each other for answers. If you didn't have such a tight rein on "your people" maybe they'd be among the people we'd turn to.

86. When we're not busy being your "target market," many of us are your people. We'd rather be talking to friends online than watching the clock. That would get your name around better than your entire million dollar web site. But you tell us speaking to the market is Marketing's job.

87. We'd like it if you got what's going on here. That'd be real nice. But it would be a big mistake to think we're holding our breath.

88. We have better things to do than worry about whether you'll change in time to get our business. Business is only a part of our lives. It seems to be all of yours. Think about it: who needs whom?

89. We have real power and we know it. If you don't quite see the light, some other outfit will come along that's more attentive, more interesting, more fun to play with.

90. Even at its worst, our newfound conversation is more interesting than most trade shows, more entertaining than any TV sitcom, and certainly more true-to-life than the corporate web sites we've been seeing.

91. Our allegiance is to ourselves—our friends, our new allies and acquaintances, even our sparring partners. Companies that have no part in this world, also have no future.

92. Companies are spending billions of dollars on Y2K. Why can't they hear this market timebomb ticking? The stakes are even higher.

93. We're both inside companies and outside them. The boundaries that separate our conversations look like the Berlin Wall today, but they're really just an annoyance. We know they're coming down. We're going to work from both sides to take them down.

94. To traditional corporations, networked conversations may appear confused, may sound confusing. But we are organizing faster than they are. We have better tools, more new ideas, no rules to slow us down.

95. We are waking up and linking to each other. We are watching. But we are not waiting.

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New Rules!

“The Internet is enabling conversations .. that were simply not

possible in the era of mass media”

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http://www.flickr.com/people/59953599@N00/

“There are no secrets. The .. market knows more than [schools] do about their own [programs]. And whether the news is good or bad, they tell everyone.”

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A powerful global conversation has begun.

Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed.

As a direct result, markets are getting smarter—and getting smarter faster than most companies.

by Jonathan Harris and Sep Kamvar

Looking for feelings from people in the last few hours.

Technorati is an Internet search engine for searching blogs, competing with Google and Yahoo. As of June

2008, Technorati indexes 112.8 million blogs and over 250 million pieces of tagged social media.

http://flickrvision.com

http://twittervision.com


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Web 1.0 2.0Transformations

50

Web 1.0 Web 2.0

Read Write

Publishing Participating

Tagging - Taxonomy Tagging - Folksonomy

Stickiness Syndication

Content Management Wiki’s & Blogs

Shutterfly/Ofoto Flickr

Britannica Wikipedia

Participation

visitshits

sessionsviews

pages

unique

daily

monthly

annual monthly

impressions

How many people visited our site?

0

3,000

6,000

9,000

12,000

Feb

1 200

7

Mar 1 2

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Apr 1

2007

May 1

2007

Jun 1

2007

Jul 1

2007

Aug 1

2007

Sep 1

2007

Oct 1 2

007

Nov 1

2007

Dec 1

2007

Jan 1

2008

Feb

1 200

8

Source: Eagle Hill School (August 2007 - February 2008) O M N I T U R E

0

3,000

6,000

9,000

12,000

Feb

1 200

7

Mar 1 2

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Apr 1

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May 1

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Jun 1

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Sep 1

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Nov 1

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Dec 1

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Jan 1

2008

Feb

1 200

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Total

Unique

0

10

20

30

40

50

60

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Sept Oct Nov Dec Jan Feb

2006/07 2007/08

Web Inquiries

How many people participated our site?

0

13

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Apr 20

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Source: Proctor Academy/Chuck’s Corner Commnets (April 2008 - March 2009)

One part tool.

Two parts creativity.

What’s the Participation Recipe?

59

Old ParadigmOnline Tour guides

Frequently Asked Questions

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NEW

FAQ

Comments- News- Micro-sites - Event-sites- Blogs

Social Networks

Social Media

Social Distribution

Ways to Participate

W H I P P L E H I L L

CommentsNews

CommentsMicro-site Example One

CommentsMicro-site Example Two

Hall of Fame


SUBMIT A THOUGHT OR MEMORY

SUBMIT ADDITIONAL INFO & PHOTOS

Hall of Fame


2/5/2009 - Peter Shin

Am surprised and saddened to hear of Mr. Hoffman's

passing. As boring as latin could have been, he made the

language, history, and prose really enjoyable, which

pretty much explains why i came back to his class every

year. He was pretty much what made Cranbrook a great

learning experience. Will really miss him.

2/3/2009 - John Hoffman

Though unrelated to Bob, I enjoyed sharing the same

last name and having people ask if he was my father. My

teaching years at Cranbrook overlapped with him for 15

years. He was a midwest version of Mr. Chips, a

thoroughly dependable and reliable force for students

and faculty alike. I have wonderful memories of dinners

with Bob and Pearl ('Pete') Peterson. Bob would

disappear into the kitchen and return wearing an apron

to serve the next course. Salad was served last, just

before the dessert, which was always a variety of

chocolate. He was one of my early mentors in the world

of independent school teaching.

1/25/2009 - Clem Cleveland

I am deeply sadden to read of the loss of a dear friend.

His humor has been boundless, and I appreciate that

short time I have had to spend with him. Clem

1/23/2009 - Ron Quintero

Although I never had Mr. Hoffman as a teacher, he was

influential upon me as a housemaster, faculty advisor,

and mentor. He also enabled me build on the Cranbrook

experience by directing me to his alma mater--Lafayette

College. We were his children; he was a memorable,

caring person. Mr. Hoffman was our Mr. Chips.

1/20/2009 - Bobbi Polk

Calling in for absences, Bob was always a wonderful

person to talk with! "Bob" ... "Yes, Bobbi" he always

knew who I was (I know that he didn't rely on caller

ID!). I remember one time that I let Skeet skip a day to

visit his cousin in Vermont. One day! Called Bob and let

him know that Skeet would be out for the day ~ no lie!!!

Alas ... snow storm in Vermont! Next day I called and

caught Bob out of the office and left another message

that Skeet would be out again that day. Next day

thought that I would call again at the same time hoping

that Bob would again not take my call but no, he

answered! "Dean's Office, Bob Hoffman", in his deep

voice. "Bob, Skeet will be out again today". "Wow, he

must be really sick", said Bob. Of course, I could not tell

a lie and told Bob the whole story! He said something

like that's okay ~ why didn't you tell me that from the

start!! Loved him and he was always available and

always understanding! God bless you, Bob, you will

forever be a wonderful part of my Cranbrook memories!

1/20/2009 - Josh Davidson

Mr. Hoffman was my favorite teacher ever, from pre-

kindergarten through law school. He was an excellent

Latin teacher who taught us ancient history, mythology

and, indirectly, English grammar and vocabulary. He

had been teaching close to 30 years when I had him and

yet he was as fresh and passionate as could be. No-one

can forget his dry sense of humor, his "old school"

demeanor, his devotion to the students, and his high

expectations of all of us. One of my favorite stories of his

from before the modern era is when he gave two points

and a Z-to a student who on the final exam submitted

only his name and a doodle -- one point for getting the

name right and one point for the doodle. When

confronted with irate parents, he changed the grade to

an F.1/20/2009 - Gordon Peterson

Mr. Hoffman was also the head of Page Hall. I am afraid

I gave him more than one gray hair during my 3 years in

room 130. I also remember him taking attendance every

afternoon during phys-ed by the bridge going to the

lower fields.

1/20/2009 - Mary Peterson

Bob was one of the nicest and thoughtful people I've met

at Cranbrook. His deadpan humor will always be

remembered, as will his frequent trips to the Cranbrook

Library to look up an alum in the yearbooks. I will miss

him.1/19/2009 - Kathryn Conner

Cranbrook is full of many unique people who made/

make this place what it is & Bob Hoffman is certainly at

the top of this group. When I moved into the role of Ben

Snyder's assistant in the late 1980's, after the passing of

Fran Weaver, I could not have been more intimidated on

a number of levels. I was also a faculty wife and parent.

Bob and Fran had been good friends. There came a time,

that winter, when he stopped by my office, sat down,

and we visited. At the end of our conversation he told

me I was doing a good job. His words meant a great deal

to me, as Fran herself was a legend. Bob's reach was and

will remain far and wide in this community and beyond.

1/19/2009 - Brian Stratton

Bob was a true icon of Cranbrook. He was an

accomplished faculty member, a beloved teacher and an

amazing advisor. Bob's guidance and friendship over the

past 19 years will live forever in my family's memories.

Even as we chatted last week, he was more concerned

about my family then his situation. Although I have

many fond memories, two in particular stand out; the

first is Bob standing next to me and a mirror teaching me

to tie a bow tie. He was a perfectionist with his tie knots

and I must have spent 2 hours learning from the Master;

the second involves my return from Wilderness in which

I spent the night at his apartment before flying to meet

my family. Bob welcomed me off the bus and

commented that I smelled really bad within seconds of

greeting me. It was his candor, patience and humor

which I will never forget. He will be missed and never

forgotten.1/19/2009 - Beatrix Fuzet-Przekop

For many years, Bob would cut out articles about France

while reading the "New York Times" and he would put

them in my mailbox; we had many interesting

discussions about those articles. When Bob retired, we

all missed his friendly, compassionate presence and his

great sense of humour: his minutes of our faculty

meetings were masterpieces of wit, spiced with

numerous references to Greek and Latin mythology as

well as world literature. Bob was a very cultured,

Renaissance man, and a real gentleman. He will be

missed but never forgotten.

1/19/2009 - Lisa Ritter

I was so sorry to hear of Mr. Hoffman's passing today.

As a student, I never met him, but I got to know him

when I was working on CranNet. He was such an

interesting character and I always enjoyed seeing him.

He wrote the funniest "minutes" of faculty meetings!

1/19/2009 - Anthony Berklich

Mr. Hoffman was the zest and spice I needed to wake up

every morning upon arriving to school. His comments

were thought-provoking and funny and I always had to

stop for a minute to deconstruct what he had just said to

me. Intelligent, kind, caring and funny without even

trying to be...this was Mr. Hoffman. You made my

experience at Cranbrook that much better!

1/19/2009 - Clint Moore

I am very saddened to hear of the passing of Bob

Hoffman. He should go down in Cranbrook history as

one of the truly greatest teachers of all time. His selfless

dedication teaching us, not just book learning, but how

to live an educated and honorable life, will be his

greatest teaching to all that were blessed to know him.

His most famous phrase "Geez Gents" is forever burned

in my memory with great fondness and appreciation.

Bob was a rock in the foundation of Cranbrook, and we

are all so very blessed to have been taught by him. His

memory will burn brightly in my mind and heart.

1/19/2009 - John Matter

Bob was a great advisor and true friend. He has left

behind an amazing legacy of teaching and helping

mentor countless students at Cranbrook. He will be

greatly missed by all who knew him.

10/19/2008 - Dave Henning

I have two lasting memories of Mr. Hoffman. A student

struggling to translate a passage of Caesar asked if the

following was correct, "All of the Gauls were defeated?"

Mr. Hoffman gave the deadpanned response, "Yeah,

they were all running around on their ankles." I still use

that one. My other lasting memory of Mr. Hoffman is

watching him walking toward the Cranbrook Campus

bus circle from the academic buildings in his typical coat

and tie. He spotted a small piece of trash on the ground,

bent over and picked it up. How many students, who

were much younger, and less formally dressed, walked

by that piece of trash without giving it a second

thought?6/23/2006 - Pr. John Weaver-Hudson

Mr. Hoffman is simply the best teacher I have ever had.

He taught me Latin, he taught me rhetoric, he taught me

about class, he taught me about and with compassion,

he taught me about Countess Mara ties (before I

switched to reversed collars). More than thirty years on,

his deep learning, coruscating wit, and inimitable style

and grace are as dazzling in the eye of memory as they

were in room 117. Ad multos annos!

4/4/2006 - James Saylor

Bob Hoffman’s history courses sparked a life-long

interest in the subject. I was impressed that Bob could

lecture on history in depth without notes. A good history

teacher like Bob places emphasis on the significance of

historical events rather than memorization.

3/9/2006 - Alan Dowling

How could you ever forget someone who taught you

that the world was divided into two kinds of people:

those who remember the immortal opening line of

Caesar's Gallic War as "Omnia Gallia in tres partes divisa

est," and those who remember it as "Gallia est omnis

divisa in partes tres"? More than that, who else could

convince you that it mattered which was "correct"? Bob

Hoffman managed to make the dusty, distant, arcane

and ancient world of Rome come alive, with boundless

enthusiasm, warmth, good humor, and a genuine belief

in the value of learning the Latin language and studying

its great writings. To this day, I sometimes find myself

unconsciously writing in a natural Latin syntax, but

always know exactly where it came from.

3/9/2006 - Jonathan Kurtzman

Bob Hoffman had tears in his eyes when I skipped class.

I was so ashamed, I made up a story about having a

migraine and needing to sit in the dark. He cared. He

cared about teaching and about us as people.

3/9/2006 - Louis Triplett

Mr. Hoffman was by far the most amazing man ever at

remembering names and faces. He knew who I was the

first day of class as a freshman and 3 years after

graduation walking around campus.

2/27/2006 - Jon Younger

Looking back at Cranbrook 15 years later it is Bob that

comes to mind. Great smile warm welcome always, and

taught me to be my own person. I miss you Bob!

12/27/2005 - Benjamin Keyserling

Although the only times I saw Mr. Hoffman were when I

was waiting to be admonished by Mr. Winter or when I

was picking up an absence slip, he always worked to

make my day better (as is desirable when one is about to

be yelled at by the dean of boys). I also remain amazed

by his ability to spell and pronounce my last name.

9/11/2005 - Paul Overett

Bob Hoffman, he taught us how to have class.




SUBMIT ADDITIONAL INFO & PHOTOS

Hall of Fame


CommentsEvent Driven Micro-sites

Tiger Day: The Totals are In!

We are delighted to report that Tiger Day 2009 was definitely a roaring success. Thanks to the alumni, parents, faculty, and friends of Woodberry Forest who supported Woodberry's Amici Fund during the March 25 Tiger Day campaign, we surpassed our goal, raising $107,328 and securing 255 gifts. We are deeply grateful to everyone for "showing their stripes" and supporting Woodberry Forest School so generously. Go Tigers!

CommentsBlogs

12/3/2002 at 1:00:00 AM - David GoodsellI never knew this piece of history about my father. I am so amazed that he did such a wonderful thing so many years ago. Wow how exciting to see this happening. To all the students at Proctor I commend you on your fine work. You are true Gentlemen and Ladies. Keep sailing!!!!!!! Ahoy There Mates David E Goodsell Ft Worth, Texas

3/9/2003 at 1:00:00 AM - Nancy (Heywood) BoileauIt was so nice to turn over the boat to where it was built by my cousin Fred Goodsell. It makes our hearts warm to know this was the right thing to do for our lost families. We hope to see the little boat on our swing through New England this coming Fall. Paul & Nancy Boileau Burlington, Vermont

5/23/2003 at 1:26:46 PM - OLIN POTTERAS A MEMBER OF CLASS OF 43 I TOO COMPLETED A ROW BOAT OF WHAT LOOKS TO BE THE SAME: STEAM BENT OAK RIBS WITH EDGE-NAILED PLANKS (TOUGH TO TRIM TO SHAPE) IT HAD A LITTLE SKEG, FLOATED WELL BUT WAS A BIT TIPPY. COULD PROBABLY FIND A PHOTO OF IT IN USE IF THERE IS ANY INTEREST. OLIN POTTER


5/24/2003 at 8:43:45 PM - Ruth & Rex McVayHow wonderful of all of you to restore Alfred Goodsells little boat and to honor him by bringing the "Little Boat Home "on your reunion. We all wish his health would allow him to be there-his spirit will be I am sure of that. We are very proud of him and happy for him to be able to hear about this honor. Thank you Procter. Sincerely Alfed Goodsells sister and brother in-law.

5/24/2003 at 11:33:34 PM - Alfred GoodsellI received the invite from Lou and if it was in my power to be there I would, however my thoughts are with you at Proctor on the 14th, Olin I know that you will be there so you can speak for me . Those were some of the Happiest days of my life being a part of the student body at Proctor with the teachers Roland {PETE} Burbank and his wife Connie, Lee Henry, Bill Holts, Lyle Farrell , and Cap't. Rounds in the Shop. I wouldn't give the memories up for the world, and I am so happy to be a part of the Proctor History.

11/16/2007 at 7:40:36 PM - Connie CauchonThanks for making my father a real piece of history. He has always been a special person to me but this makes him more special than ever. Thanks again for restoring his Little Boat.


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9/8/2005 at 9:17:48 AM - Ian Gracey-Newman Students: The Lawrenceville School,

which is located just outside of Princeton, New Jersey still has some spots available for students

displaced by Hurricane Katrina. Associate Dean of Admission, Ian Gracey, is currently in Houston and can be reached for a meeting on Thursday (all day) or

Friday morning. His cell is 609 635 2031. You may also call the school directly: 800 735 2030 and visit our website: www.lawrenceville.org.

9/8/2005 at 9:23:37 AM - Doug Prechter- I am offically going

to Episcopal in Houston. Jenny, Jessy, Raine, Tracy, the Popplers, and Evan Hunter

are also here, maybe more. Marc Cordes, we need you to come here so we can complete our secondary. I went to Memorial the last two

days, but i have landed at EHS for good, sorry henry and andrew. I will see you

guys around.

9/8/2005 at 4:08:49 PM - kRYSTEN WADE-

Hey all, i miss u sooooooo much and this Katrina makes me realize how much i

actually LOVE Newman! Ha!I was at Clear Brook High School but now im going to a boarding school called Brenau Academy in

Gainsville, Ga. kk call me at (281)992-0739. k-luv yall bye

Krysten

9/8/2005 at 7:25:49 PM - Ann Abbrecht- Hey Advissees! Log

in and give me your e-mail addresses or just e-mail me at [email protected]. I miss

you guys and want to know where you are and what you are doing. So, Mica, Nadine, Jason, Matt, Sara, Helena, Megan, Ethan, Will, and Andrew, please keep in touch because second

semester is not as far off as you think. Take care, Ms. A

E X A

M P

L E

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http://www.lawrenceville.org

http://www.lawrenceville.org

mailto:[email protected]

mailto:[email protected]

E X A

M P

L E

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</comments>

Social NetworksFacebook

W H I P P L E H I L LW H I P P L E H I L L

Two WaysTo Leverage Facebook

✓ Learn “Public Profiles”

✓ Social DistributionImplement “Facebook Connect”

Tag you’re it!

Social Media

People Formally Known as the Audience

What is it?

blogs & RSS

students, teachers, parents contributing on

flickr, wikis, blogs, youtube,

Social Distribution

2 examples

“Share This” Widget

“Fan Box”

Facebook Connect

Social Distribution

December 2008


Real Identity

Social Distribution

Comments- News- Micro-sites - Event-sites- Blogs

Social Networks

Social Media

Social Distribution

Questions?


Takeaways

Your Audience Craves Reality

Trivial is good

Short Shelf-life = Honesty

Photos, Photos, Concise Text, more Photos

Invite Conversation!

Use Social Media to Drive Traffic Back to your Site

</presentation>

CASE Summer Institute for Advancement

Education

Transcript of CASE Summer Institute for Advancement