Case Study_Reatil_ Hess Natur Shop, Final
Transcript of Case Study_Reatil_ Hess Natur Shop, Final
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Location
Philips Lighting
Case study
Hess NaturHamburg Alster tor, Germany
UnicOne, Rotaris, MASTERColour CDM-Tm, Fugato
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Fast acts
Client
Hess Natur
Project/location
Alstertor, Hamburg
Luminaires and light sources
UnicOne projectors, Fugato Micro downlights and custom-
made luminaires with textile covering all with MASTERCo-
lour CDM-Tm lamps (20 W); surace-mounted Fugato Full-
Metal luminaires with PL-C lamps (26 W); Rotaris suspended
luminaires in custom version with woo d fnish ftted with TL5
C lamps (60 W)
Lighting application support
Myla Strtebek (Philips)
Lighting eect
Sustainable general and accent lighting
BackgroundHess Natur is an eco-riendly mail-order company and the market
leader in the natural textiles market in the German-speaking countries.
In 2007 the company opened a prestigious store with 600 m2 oor
space spread over two oors in the vicinity o Hamburgs Europa
Passage shopping mall. Here, it sells eco-riendly and air-trade clothing
as well as shoes, home urnishing abrics and natural cosmetics.
The challengeThe new shop had to reect Hess Naturs high environmental
standards. The interior design is based on natural materials and
colours, creating a sense o warmth and o being close to nature.
A sustainable lighting solution was required that would support the
interior design concept. It had to be energy-efcient and climate-
neutral, and output was not to exceed 50 W per m 2 o shop oor.
On top o that, excellent colour rendering was a must in order to
really bring out the colours and textures o the abrics.
The solutionIt was decided to use MASTERColour CDM-Tm lamps renowned
or their excellent colour rendering and thereore ideal or lighting
ashion outlets in a variety o luminaires which also oer highly
efcient optics and control gear. In the salesroom, UnicOne projectors
with 20 W lamps are attached to a power rail. UnicOne projectors are
also used in the shop window, together with lateral lighting rom
Fugato Micro downlights. The latter are also used in the changing
rooms, where their excellent colour rendering enables customers
to assess the merchandise eectively.
In the area around the entrance and the cash desks, hand-fnished
abric luminaires with integrated downlights create colourul accents.
Rotaris luminaires with a wood fnish provide uniorm general lighting
and tie in well with the natural materials and colours in the rest o the
space. Surace-mounted Fugato luminaires and downlights have been
installed to highlight specifc accessories.
BeneftsThe lighting concept has helped create an atmosphere in which
customers eel comortable and enjoy taking their time to browse.
Merchandise is displayed to optimum eect: the texture, colour and
natural quality o the abrics are brought out by the excellent colour
rendering o the lighting.
At the same time, the use o low-wattage, energy-efcient lamps in
combination with state-o-the-art luminaires (output around 35 W
per m2) ensures responsible resource management. The limited heat
generation also means the store can manage without additional
climate-control equipment.
Attractive and sustainablelighting for pure, natural clothing
We see the salesroom as one complete system that we
have to run in a sustainable manner. Thanks to the lighting
rom Philips we can present our merchandise in an
appealing way.
Ingo Bittner, Hess Natur
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2008 Koninklijke Philips Electronics N.V.
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