Case study: the #ColorsFromAirFrance Twitter Campaign by KRDS for Air France India
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Transcript of Case study: the #ColorsFromAirFrance Twitter Campaign by KRDS for Air France India
![Page 1: Case study: the #ColorsFromAirFrance Twitter Campaign by KRDS for Air France India](https://reader036.fdocuments.in/reader036/viewer/2022070315/554e5714b4c905ad178b4dba/html5/thumbnails/1.jpg)
www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS
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Case study: Twitter campaign #colorsfromAirFrance
![Page 3: Case study: the #ColorsFromAirFrance Twitter Campaign by KRDS for Air France India](https://reader036.fdocuments.in/reader036/viewer/2022070315/554e5714b4c905ad178b4dba/html5/thumbnails/3.jpg)
Twitter campaign #colorsfromAirFrance
Goals
The airline’s goals included:
The engagement of users and customers on Twitter
The creation of a buzz and the driving of awareness about the deals through the campaign
The creation of a 100% organic campaign
For Holi Celebrations, Air France India wanted to create a unique and original Twitter Campaign while highlighting its special offers on tickets to Europe and North America.
![Page 4: Case study: the #ColorsFromAirFrance Twitter Campaign by KRDS for Air France India](https://reader036.fdocuments.in/reader036/viewer/2022070315/554e5714b4c905ad178b4dba/html5/thumbnails/4.jpg)
Twitter campaign #colorsfromAirFrance
The concept
An interactive campaign on Twitter where as in user could unveil the maximum deals from Air France while celebrating Holi via tweeting #colorsfromAirFrance.
With every 20 tweets with #colorsfromAirFrance, we unveiled a new deal on Twitter.
![Page 5: Case study: the #ColorsFromAirFrance Twitter Campaign by KRDS for Air France India](https://reader036.fdocuments.in/reader036/viewer/2022070315/554e5714b4c905ad178b4dba/html5/thumbnails/5.jpg)
Twitter campaign #colorsfromAirFrance
The campaign
Users could upload pictures of themselves playing Holi and could tweet about wishing/celebrating Holi with friends via tweeting #colorsfromAirFrance.
The user who sent a maximum of tweets with the hashtag could win a return Air France ticket to Europe!
![Page 6: Case study: the #ColorsFromAirFrance Twitter Campaign by KRDS for Air France India](https://reader036.fdocuments.in/reader036/viewer/2022070315/554e5714b4c905ad178b4dba/html5/thumbnails/6.jpg)
Twitter campaign #colorsfromAirFrance
Some tweets
![Page 7: Case study: the #ColorsFromAirFrance Twitter Campaign by KRDS for Air France India](https://reader036.fdocuments.in/reader036/viewer/2022070315/554e5714b4c905ad178b4dba/html5/thumbnails/7.jpg)
Twitter campaign #colorsfromAirFrance
Some more tweets
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Twitter campaign #colorsfromAirFrance
Source : Keyhole & Twitonomy
Results
4367 Tweets with the
#colorsfromAirFrance hashtag and
520 pictures received
194 706 accounts reached
190 415 impression
s
#ColorsFromAirFrance was a 100% organically driven campaign. The results were obtained without any media purchase.