CASE STUDY: Reddi-wip Whips Up Fan Reach and Engagement
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Transcript of CASE STUDY: Reddi-wip Whips Up Fan Reach and Engagement
JSH&A whips up reach and engagement for Reddi-wip Facebook page
Job to be Done: Drive community growth and engagement on the new Reddi-wip Facebook page, while bringing to life the brand’s “Spontaneous Moments of Joy” message.
Strategic Approach: A multi-pronged approach successfully spread the joy of Reddi-wip among fans:
o Acquisition: A timely, berry-themed like-gated promotion increased fanbase by 115%; paid support for both planned and opportunistic content ensured increased reach.
o Engagement: Mix of branded and unbranded content capitalized on real-time moments , resulting in above average engagement for a ConAgra brand page.
Outcomes:
o 342% increase in page “likes” from June-Dec. 2013
o Average post engagement was consistently 250% above average post engagement for CAG brands
o Average daily engaged page users of 1,200+
Case Study