CASE STUDY OF HIGH ENGAGEMENT: TREASURE HUNT & FANCLUBS - TRADESTABLE.COM.NG
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Transcript of CASE STUDY OF HIGH ENGAGEMENT: TREASURE HUNT & FANCLUBS - TRADESTABLE.COM.NG
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TREASURE HUNT
Hurry! You just found TradeStable Treasure! Click and get 50 Eskimi coins. Search for more TradeStable.com treasures to get more coins. Click here to redeem your 50 coins!
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HOW IT WORKSEngagement, interaction and viral spread
USER STARTS
PLAYING
FINDS A TREASURE
POSTS AN AUTOMATIC
MESSAGE
NEW USER STARTS
PLAYING
RECEIVES A PRIZE
+ message with product benefits
VIRAL SPREAD
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TRADESTABLE MOBILE TREASURE HUNT CAMPAIGN
22’000’000 impressions of the TRADESTABLE treasures
1’500’000+ people played the game
13’500’000+ Eskimi coins given as prizes
250’000+ people won Eskimi coins
~9 minutes spent per game per day
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years of collective user engagement time on
Treasure Hunt campaign!
26+
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FANCLUBS
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450,000 fans
Average single post reached 15-20% of the audience, up to 40% with multiple posts
... which is up to 8 times better reach than on same pages on Facebook
... and the posts got up to 5 times more engagement on Eskimi
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100% OF RESEARCH PARTICIPANTS HAVE JOINED AT LEAST 1 FAN CLUBFANCLUB IS A BRANDED SPACE AT ESKIMI WHERE USERS CAN EXPERIENCE DIRECT COMMUNICATION
WITH A BELOVED BRAND
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USERS INVITE THEIR FRIENDS TO FANCLUBS WITH ONE EASY CLICK
No Yes
FANCLUB IS SOCIAL
76% | 24%of ESKIMI users recommend branded fan clubs to their friends and family
of ESKIMI users do not reccommend any fanclubs to their friends
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KEY MARKETING TOOLS
DISPLAY
+ INCENTIVIZED,USING VIRTUAL CURRENCY
LEADS DATA
FAN CLUBS
APPS GAMES
RESEARCH
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FOCUS
ENGAGEMENT
+ INCENTIVIZED,USING VIRTUAL CURRENCY
PERFORMANCE CUSTOM
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PERFORMANCE
CUSTOM
CRITICAL DIFFERENTIATION OF DIGITAL & SOCIAL MEDIA
INFLUENCES BUYING DECISIONS
HARD TO DO ELSEWHERE
ENGAGEMENT
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THANK YOUVytas Paukstys [email protected]+234 813 6707269vytasx2