Treasure Hunt Cultural Probe Package DesignJae Yeon Ju

Context

• System Concept Statement

• Persona

• Design Sketches

• Cultural Probe Package

System Concept Statement

System NameTreasure Hunt

UserPeople around twenties who long for analogue games

System Function

• Users can hunt treasures by finding the closest treasures through using Treasure Hunt

application with GPS

• Users are given games or missions

• Format of Games: analogue games such as 땅따먹기, 제기차기, and 공기놀이.

• If the users accomplish the missions, they get small gifts or gift cons for prize.

System Concept Statement

Example: A Scenario Treasure Hunt is Used by a Couple

• A couple use the App to find nearby treasures.

• If the couple decide to get an ice cream cone at Baskin Robbins 31, they can visit the ice cream store by using the map in the App.

• When the couple arrive at the store, they will get a specific mission to complete,

• In detail, the couple may have to do 제기차기 more than 20 times to win a prize.

• If the couple achieve the mission, they will get a treasure, a free ice cream cone.

System Concept Statement

What Problem does the System Solve?

• Problem: People spend their time in a boring, repetitive pattern.

Treasure Hunt enables users to spend their time in a productive way

• It provides various opportunities to physically engage in analogue game missions.

• People can recall their childhood while doing Treasure Hunt

• Additional Effect: Corporations can use the system as a medium for promotion of theirproducts.

Since gifts that Treasure Hunt present are products that are related to corporations, the system can makeadvertisement effects to the users.

System Concept Statement

Design vision and emotional impact goal

• Sentimentality- Stimulates users to feel emotional compared to digital games.• The system is more physically engaging than conventional digital games, making users to engage in the

system deeply and to build meaningful experiences.

• Chances to become friends with strangers spontaneously.• Some of the games require more than one participant-make users to talk to strangers who do not have

partners but are also willing to play the game.

• In that situation, the strangers can cooperate in order to achieve Treasure Hunt missions together, and becomefriends as a side effect.

Persona

Design Sketches

Design Sketches

Cultural Probe Package

ScenarioParticipants will be asked to write digital diariesabout:

• What they did when meeting with friends or lovers• What they did during free time

Cultural Probe Package

How the Cultural Probe Package Works

The participants will be asked to writediaries/posts on a Facebook page

• Spot a specific location• Tag persons• Upload pictures and posts through

smart phones immediately

Cultural Probe Package

Recruiting Participants

• Number of Participants: 7 people

• Find possible users, examine qualities/personalities through interviews• Age around twenty

• Sociable persons who are likely to meet friends or lovers

• People who can participate for a week

Cultural Probe Package

Briefing for Participants

• Participants Expectations• 30 min per day

• Digital Diaries on Facebook Page (Posting)

• Upload photos

• Tag places and friends

• Do not get stressed/ Have fun sharing your day/ Be Truthful

• Instructions about the expectations beforehand

• Upload instructions on the Facebook Page

• Call them after the first day to check

• Keep in touch together through kakaotalk group

Cultural Probe Package

After Participants Try Cultural Probe

• Collect additional information and overall impressions from participants

• Validate and analyze the collected data

• Use the result as a source of inspiration

Thank You