case study of boots
Transcript of case study of boots
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PRODUCT : A4 SHEETS PRODUCT : A4 SHEETS
PRESENTED BY: UMA BHARDWAJ KRITIKA SRIVASTAVA NEHA BEDI JAGPAL WASIM
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Target Populatio
n
Administration
Department
Faculty
Tuck Shop
s
Student
Others
Printout
Photocopy
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REASONS OF CHOOSING THE REASONS OF CHOOSING THE PRODUCTPRODUCT
HIGH DEMANDHIGH DEMAND: : Huge demand of A4 sheets campus
DIVERSIFIED MARKETDIVERSIFIED MARKET: : Target market is diversified as we include students
OPPORTUNITYOPPORTUNITY of high sellA SIMPLESIMPLE INNOVATIONINNOVATION can attract whole
marketVAST MARKET SPACEVAST MARKET SPACE
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BRANDING ELEMENTSBRANDING ELEMENTS
LOGOLOGO
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SLOGANSLOGAN
A SIMPLE INNOVATION BRINGS CHANGE
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JINGLEJINGLE
SIMINN simmin go and get the tuning
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PROMOTIONPROMOTION Through newspapers We paste our print ads on various places
By showing sample in the classrooms and in shops
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PACKAGINGPACKAGING
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IMCIMC Advertising
Personal Selling
Direct Marketing
Sales Promotion
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