Case Study - Boots N°7
7
Boots no 7 November 2010
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Transcript of Case Study - Boots N°7
Boots no 7November 2010
Boots
Boots
Winner of Multichannel Integration Project of the Year at the2010 Retail Week Technology Awards
Boots.com now ranked UK’s 4th most user-friendly site(Source: The Online High Street Report 2009)
Boots.com rated as most improved website experience(Source: Webcredible, Dec 2009)
Boots.com largest riser in customer satisfaction(Source: Forsee Report 2009)
Boots.com rated 3rd in terms of usability, design and functionality(Source: eMysteryShopper survey, Jan 2010)
Boots Results
Developed a Facebook page around an anti-ageing product by Boots called no7 Protect & Perfect Intense
Independent research stated that no7 P&PI was the most effective anti-ageing cream on the market
The Facebook page became a highly effective forum in distributing positive comments around the brand
So successful was the activity that the comments from Facebook by consumers were used in press and TV advertising
Facebook continues to be a central part of Boots no7’s marketing strategy
Boots no 7
Boots no 7
Advocacy
Recommendation
Trial/ purchase
