CASE STUDY! KEEPING UP WITH KEY CHANGES IN FACEBOOK & TWITTER
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Transcript of CASE STUDY! KEEPING UP WITH KEY CHANGES IN FACEBOOK & TWITTER
CASE �STUDY KEEPING UP WITH KEY CHANGES IN FACEBOOK & TWITTER
PRESENTED BY: ROBERT PATTERSON TWITTER: @ROBERTPATTERSON
DOWNLOAD PRESENTATION: HTTP://BIT.LY/EFTAMSTERDAM
WE HELP CONSUMERS CONNECT WITH BRANDS AND EACH OTHER TO INSPIRE AND SHARE TRAVEL EXPERIENCES.
MMGY GLOBAL Social Media Philosophy
CASE STUDY
DEVELOP INTEGRATED SOCIAL MEDIA PLATFORM
Mul$ple apps to engage users
Consistent branding across
channels
Apps to drive
referrals
INTERACTIVE TWITTER FACEBOOK APPLICATION
Allow users to follow & engage
within app
Share photos to highlight product
Par$cipate in hashtags & chats
INTERACTIVE PINTEREST FACEBOOK APPLICATION
Allow users to follow & consume content
within app
Campaign specific
pinboards
Repin user generated content
ICELANDAIR FACEBOOK APPLICATION
Highlight Partnership
Provide Vehicle to Book
TARGET AUDIENCES USING FACEBOOK ADS Page Ad Sponsored Story Applica3on App
Promoted Post (new) Facebook Offers (new)
INSPIRE & EDUCATE
Tell your story
through photos
Ask ques$ons to generate ac$ons
Take consumer focused approach
INSPIRE & EDUCATE
Create games to engage users
Ask for RTs and Likes
Find interested users and engage them
INCENTIVIZE PARTICIPATION Highlight
consumer interests
Engage consumers with daily ques$on
Incorporate mul$ple channels
Require users “like” the page to
enter
Make it mobile friendly
CAMPAIGN RESULTS
FACEBOOK ! Campaign generated 20,000+ likes ! 8M+ Facebook users reached ! 25M+ Facebook impressions
TWITTER ! Campaign generated 1,000+ followers ! 1M+ Twitter users reached ! 1.5M Twitter impressions SWEEPSTAKES ! 12,680 entries
SOCIAL MEDIA RESOURCES
SOCIAL MEDIA RESOURCES Facebook Facebook Blog Facebook Adver$sing Facebook Pages Facebook Case Studies Facebook Developers Blog Facebook Marke$ng Solu$ons Facebook for Business Inside Facebook All Facebook Facebook + Commerce Facebook Live
Twi>er TwiNer Blog TwiNer Adver$sing TwiNer for Business TwiNer for Developers @twiNer @twiNerads
Download My Presenta$on: hNp://bit.ly/eSamsterdam
THANK YOU