Case study: Jabong.com
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Transcript of Case study: Jabong.com
THE M. S. UNIVERSITY OF BARODA
POLYTECHNIC
JABONG.COM
CASE STUDY:
CREATED BY:
Ruchi M. Maurya
Roll no. 12352706
T.Y.D. 2nd IT
INTRODUCTION:• Jabong is one of India’s leading e-commerce stores
dealing primarily in apparel and fashion
• Jabong.com is young, vibrant company that aims to provide good quality branded products.
• Jabong.com caters to the fashion needs of men, women and kids across footwear, apparel, jewelry and accessories.
HISTORY
• Started in January, 2012.
• Co-founded by Aruna Chandra Mohan, Praveen Sinha and Lakshmi Potluri
• Company launched Its first TV campaign in March 2012
• Jabong.com launched the India Online Fashion Week in 2014
PRODUCTS
• CLOTHING
• FOOTWEAR
• WATCHES
• ELECTRONIC PRODUCTS
• ACCESSORIES
• SPORTS
• HOME APPLIENCIES
MODELS FOLLOWED BY JABONG.COM
• Inventory Model:In the inventory model, products are availed from
various brands and stores in the jabong warehouse
• Manages marketplace model:In the managed marketplace model, Jabong doesn’t
keep the inventory but takes care of service and returns for the consumers.
MODELS FOLLOWED BY JABONG.COM
• Inventory Model:In the inventory model, products are availed from
various brands and stores in the jabong warehouse
• Manages marketplace model:In the managed marketplace model, Jabong doesn’t
keep the inventory but takes care of service and returns for the consumers.
ADVANTAGES
• WIDEST ASSORTMENT OF PRODUCTS WITH 750 BRANDS
• FASTEST DELIVERY
• HIGH QUALITY CUSTOMER SERVICE
• FLEXIBILITY PAYMENT OPTIONS
• CUSTOMIZATION AND INNOVATIONS
• FREE SHIPPING
DISADVANTAGES
• DO NOT TEST THE PRODUCT BEFORE BUYING
• WORRY ABOUT FRAUD WITH CREDIT CARDS PURCHASES
• COMPLEX ONLINE SHOPPING PORTALS
• LACK OF COMMON TAXATION RULES