© 2019 Definite Possibilities Corporation. All Rights Reserved. Page 1/3

Case Study: Generated a 2,580% Increase in Qualified Leads and Boosted Revenue by $9,000/month

Client: One Aesthetics

Service: Facebook Ads Management

About The Company: One Aesthetics is a Medical Spa based in Winter Park, FL. Specializing in non-surgical facial rejuvenation. They place a particular focus on PDO thread lifts, with revenues averaging $3,000 per patient.

Challenge Definite Possibilities was engaged to create a new Facebook Ads strategy to increase One Aesthetics’ qualified leads. Strategy When we do engagements, the first order of business to uncover low-hanging fruit growth opportunities. This accomplishes two things:

It helps the client get a return on investment (“ROI”) from the engagement. It earns us goodwill and credibility within the company. We then have wide latitude to run the big, bold experiments that produce huge conversion lifts.

In their case, we determined that their current lead generation efforts were deterring potential patients due to 1) the ad copy, 2) the audience targeting, and 3) the sales funnel. We used an array of innovative techniques to capture the attention of their audience to create significant lead generation opportunities. Using our professional experience, we created dozens of new ads with extremely narrowed personality and demographic targeting to reach the right consumers.

1

2

Increased Monthly Leads by 2,580% in

Two Months

Generated a $9,000 Boost in

Monthly Revenue

Substantial Annual Revenue Growth

Decreased Average Cost-Per-Lead by 95%

© 2019 Definite Possibilities Corporation. All Rights Reserved. Page 2/3

After creating the ads, we restructured their sales funnel, increasing their monthly leads by 2,580% (from five leads per month to 129 leads per month). Here’s how we did it:

Ad Copy: Their previous ads were long with many paragraphs of text, which felt overwhelming to the user, so we presented a new ad copy structure and rewrote all of their ads – in the end, using only seven of the nearly 100 words from their previous ads. The change significantly increased number of users who engaged with the ads.

Audience Targeting: Their previous target audience was set too broad, targeting an entire city, age and gender. We interviewed One Aesthetics and found a common theme between their patients. We used the similarities to narrow the campaign’s audience targeting significantly, reducing the total audience reach by 74%, to target a higher quality audience. Lead Funnel: Even if the ads are perfect and the audience targeting is precise, the lead funnel will ultimately determine whether the user will submit their personal information. Through our professional experience and industry research, we determined a direct lead generation approach would work more efficiently than their broad strategy. We utilized lead form ads with a call redirect. The user felt the new process was easier - the average user providing their full name, phone number, and email within the first 20 seconds of clicking the ad.

Using our new ads, the cost per lead plummeted to an average of $4.33 per lead. We have continued to optimize their Facebook Ad campaigns, which has resulted in an average $9,000 increase in monthly revenue. This was a huge return on investment for the business, who just weeks ago was struggling to justify the cost of their ad spend.

“Very Happy. We closed one today for $3,000!” ~ Amie Evans, Owner of One Aesthetics

1

2

3

© 2019 Definite Possibilities Corporation. All Rights Reserved. Page 3/3

To the right you will find a screenshot of one of the ads we created for them that generated a staggering 76 leads! Results

• We increased their monthly leads by 2,580% in two months.

• Our campaigns decreased their average cost per lead by 95%.

• Based on their average revenues, from the ads, we generated them an average $9,000 increase in their monthly revenue.

• Due to our work, their annual revenue has grown substantially since continuing with our services as we have had time to optimize their campaigns.

Contact Definite Possibilities to start Boosting Your Revenue! is a premier digital marketing agency that helps brands capitalize on changes in the market. As a strategic digital marketing partner with a deep understanding of how people find brands and present stories, we predict and define changes in the marketplace.

Definite Possibilities has strong track record of growing generating sales of over $40,000 with just a $3,000 ad spend budget.

W | www.DefinitePossibilities.com

P| (818) 743-9929

E| Help@DefinitePossibilities.com