Case Study: elevate DIGITAL & American Red Cross

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Case Study: elevate DIGITAL & American Red Cross Program Objectives • American Red Cross in Chicago was looking to inspire giving and encourage donations for the nonprofit organization during the 2013 holiday season by using interactive technology. • Encourage donations in a fun and interactive experience • Spread the American Red Cross message virally through social media and email sharing Strategy • elevate DIGITAL created an interactive campaign and custom application to help the Red Cross bolster donations. • Deployed interactive advertising at nine locations across the Chicago area. • Touchscreen displays around the city featured information about the Red Cross and encouraged users to donate via a custom application that sent a link directly to the user’s mobile device or email. • Collected consumer data for re-targeting with brand messaging Results • 43 Million+ total impressions (foot traffic from 43 units) • 63,000 + direct interactions with elevate DIGITAL screens • Over 15,000 photos taken and shared by email and social

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Case Study: elevate DIGITAL & American Red Cross. Program Objectives American Red Cross in Chicago was looking to inspire giving and encourage donations for the nonprofit organization during the 2013 holiday season by using interactive technology. - PowerPoint PPT Presentation

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Page 1: Case Study: elevate DIGITAL & American Red Cross

Case Study: elevate DIGITAL & American Red Cross

Program Objectives• American Red Cross in Chicago was looking to inspire giving and

encourage donations for the nonprofit organization during the 2013 holiday season by using interactive technology.• Encourage donations in a fun and interactive experience• Spread the American Red Cross message virally through

social media and email sharingStrategy• elevate DIGITAL created an interactive campaign and custom

application to help the Red Cross bolster donations. • Deployed interactive advertising at nine locations across

the Chicago area. • Touchscreen displays around the city featured information

about the Red Cross and encouraged users to donate via a custom application that sent a link directly to the user’s mobile device or email.

• Collected consumer data for re-targeting with brand messaging

Results• 43 Million+ total impressions (foot traffic from 43 units)• 63,000 + direct interactions with elevate DIGITAL screens• Over 15,000 photos taken and shared by email and social media• Nearly 600,000 positive PR impressions generating added value

of $6,000

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