Case Study: Charmsy Biznesu
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Transcript of Case Study: Charmsy Biznesu
Case Study: Charmsy Biznesu
where: Bydgoszcz, Kujavian -
Pomeranian region
when: from autumn 2011
The author of the project: Joanna - the owner of the Marketing Agency M4Bizz - www.M4Bizz.pl
The author of the project: Justyna - the owner of the Public Relations Agency BRIDGEHEAD www.bridgehead.pl
Problem: no business meetings for active busineswomen
Universal problem: no respect for business dreams
Aim: organize a meeting for 100 businesswomen
It's the possibility of having a dream come true
that makes life interesting P.Coelho
Collecting charms of business means
choosing&enjoying success
1st Stage - Enthusiasm
2nd Stage - Effort
….is evaluating….
... but the aim's clear...
Belief
Work
Advanced partnership
Story telling
Strategic ally
Ally that join art&business
Public Relations orchestra plays …
PR -acts of kindness - tell stories about them
Internet is my friend !
Media support, e.g. 3 press releases, 7 radio talks, one page article in Gazeta Wyborcza
Result is obvious as you can experience it now!
How does the project achieve success?
Passion at work drives success !
Clear aim and way to achieve it!
Determination!
Because La bella vita!
and appetite grows with eating , so next meeting in 2013.
Dziękujemy.
Thanks a lot.
Pictures used from : sxc.hu