EXTEL PHONE

CAMPAIGN

- ABC Event Company

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About Us

Campaign Aims

Contest

Why this contest?

Most Hilarious Response

Winners

CONTENT

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Market Response Analysis

Winners’ Analysis

Market Area Analysis

Gender and College

Social Media Channels

Summary

ABOUT US:

We are a highly regarded event management company that

conducts and markets small events in Mumbai.

We have been established in this industry since the past 10 years.

The brainchild of Miss. Arundati Roy, we have been ranked

amongst the top 5 best PR agencies in Mumbai.

Our primary target audience is high school and college students.

Our foremost clients are companies aiming to market a variety of

products to students.

We are known for our quality since we understand the needs and

interests of our target audience exceptionally well.

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CEO: Arundati Roy

CAMPAIGN AIMS

Create a large online promotional campaign within 3 months.

Targeted to the niche crowd of high school and college students.

Establish the latest mobile product of Extel.

Create a trustworthy and high quality brand reputation.

We will give away a few sample phones as prizes to establish

credibility and grab attention.

Extel should get high sales and bookings immediately post

campaign

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CONTEST

Win an Extel Phone by telling us why you hate your

existing phone

List the top 10 reasons you HATE your phone!

Post on our Facebook Page and Twitter Page by #extel

#10reasonsihatemyphone

The post with the maximum likes and retweets wins!

10 free give away phone samples!

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WHY THIS CONTEST?

The youth is extremely active on social media currently.

The youth love voicing their opinion about things they don’t like.

Increased social media presence for EXTEL

More likes on our Facebook & Twitter page.

Free giveaways establishes credibility.

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1 0 T H I N G S I H A T E

A B O U T M Y P H O N E

1. It’s a Nokia Dabbba. Hasso mat

2. Can’t surf on Youtube yaar. Phone shows round circles.

3. My girlfriend became dead, she say you never free!

4. Girlfriend, I free, but my phone no battery.

5. No selfies I can click

6. No chatting on whatsapp. My girlfriend put hot photo and

I can’t see!

7. No Facebook profile photo. My phone camera not work.

8. I tell my gf, I have no crush, no crush! Only Snake Game

on Phone.

9. No bathroom dance for me, my phone has no music

10. My keypad has no L, so I only say I KOVE YOU.

- My friends, I am very depressing. My girlfriend say she dead. Please like

share so I get new phone and new girlfriend!MR. H. SURYAPRAKASH

HILARIOUS RESPONSE!

WINNERS!

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WINNERS!

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WINNERS ANALYSISName Age Gender Location Education

Riyaz Ahamed. S. Mannur 17 Male Santacruz College

Dr. Robert James 17 Female Matunga College

K.A.Bala Dhandapani 19 Male Mulund College

H Suryaprakash 16 Male Mulund School

S. Monica 22 Male Sion College

Gora Koley 17 Female Chembur College

Rajan Arora 16 Female Sion School

Thomas 18 Male Ghatkopar College

Shyam Rawat 15 Female Khar School

Rana 13 Female Matunga School

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MARKET AREA ANALYSIS

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MARKET AREA ANALYSIS

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GENDER & COLLEGE

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GENDER & COLLEGE

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Row Labels Sum of Retweets on Twitter Sum of Shares on Facebook Sum of Likes on Facebook

FEMALE 567393 24386 317411

College 278012 13013 165065

School 289381 11373 152346

MALE 656831 28437 359683

College 453248 17583 240630

School 203583 10854 119053

Grand Total 1224224 52823 677094

SOCIAL MEDIA CHANNELS

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SUMMARY

Future campaigns must occur on Twitter since Retweets are

the highest.

Increases firm visibility – Retweet.

Sion has the maximum social media presence.

Majority of our contestants are male, college students.

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THANK YOU!

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