Case study

Table of content

Research

Problem and Solution PersonaCompetitors

Research Target audience

Logo Infomation ArchitectureTypography User FlowColor WireframesIconography Visual design

Market Analysis

Branding App Development

An app to guide users to decorate their room with artwork. For people who don’t study art and design but would like to decorate their own room with artwork. He can explore artwork on this app and try it on the wall

“You don’t take a photograph, you make it”Ansel Adams

US consumers are discovering art using social media than visiting museums or art gallery

american-attitudes-toward-art-invaluable-2016Research

22.7%Discover social media

Museum 20.8%Art galleries 15.9%

Art Dicovery through social media by Age Ranges

american-attitudes-toward-art-invaluable-2016 Research

Younger millennial 18-24Older millennial 25-34Gen X 35-44Gen X 45-54Gen X 55-64Baby boomer age 65+7.8%

8.6%13.6%25.0%33.8%44.3%

18-24 41.9%

37.2%

Target

31.1%

32.1%

28.4%

31.9%

25-34

35-44

45-54

55-64

65+

american-attitudes-toward-art-invaluable-2016 Research

Age and Investing in ArtYounger generations believe buying art is a good investment

Percentage of US consumers would buy Artwork online

american-attitudes-toward-art-invaluable-2016 Research

would buy Artwork online

Older millennial 25-34

Gen x (35-44) Baby boomer age 65+

19%

56.9%51.6%

37%

36.3%

Younger millennial 18-24

ProblemPeople who buy artworks cannot try it out in actual spacepeople must seek artwork in art fairsPeople trying and returning artworks can cost a lot and also might have damage to artworks

This app helps user try art on their wallsUser can explore artwork in this app

Solution

Problem and Solution

user sets size of wall. User set size of artwork or pick from artist and place artwork on the wall.

Only front face

try artwork on the wall with layer of artwork and camera to see combination of art work and wall user can work on many artworks on wall at a time

Only front face

Strengths

Strengths

Strengths

Weakness

Weakness

Weakness

User takes pictures or uses pictures from library and mark size of wallpaper or artwork. User chooses wallpaper or artworks to place and user can resize artwork

Only one artwork at a time

Competitor

Logo

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

1 2 3 4 5 6 7 8 9 0

Lobster Two

Oswald

Typography

Color

#00A79D

#F7F7F7

#F7941D

R=0 G=167 B=157

R=247 G=247 B=247

R=247 G=148 B=29

Iconography

CartGallery Wall

Gallery Collection Artwork Cart Wall Gallery

Age bracket :25-50 years old

Lifestyle : Like to decorate room and art appreciation

Location : Big cities

Occupation : any occupation

Subject Matter :Like art and design

Target Audience

Jonathan 32, Single, Accountant.

Goals He would like to try artwork that matches his

room before he buys it.

StoryJonathan is an accountant in San Francisco. He usually buys artwork at art fair. He likes to decorate his room with artworks and collects them.

Persona

Information Architecture

Wall Detect wall Try on wall

Try on wall

Save tocollection Collections

New collectionAdd to cart

Add to cart

Take picture of wall with artwork

Choose Artwork

Collection

Gallery

Cart Artwork detail Purchase

Category Artwork detailArtworks

Artworks User collections

Log in

Add to cart

Take picture of wall with artwork

Collection

Style

Price

Artist

Use Flow 1 User tries artwork on wall

User selects wall menu. App detects the wall.User can choose artwork from his collection or explore and tries it on the wall before he adds to his cart and purchases

Wall Detect wall Try on wall Add to cart

Take picture of wall with artwork

Choose Artwork

Collection

Log in

Wireframes

WallGallery Cart

Artwork nameArtist

Techniquesize: H x W x in

Price: $xxxx

WallGallery Cart

Collection name

Name of ArtworkN ame of Artwork

Gallery

Name of Artwork Name of Artwork

Collection

Add to cart

Collection

Cart

Moonage

You have 2 items

Daydream

Subtotal $xxxx

$xxx

$xxxx

Tax

Total

Name on Card

Card Number

$xxxx $xxxx

Exp CVV

WallGallery CartWallGallery Cart

Style ArtistCollection Price

Gallery

Collection name

Collection name

User selects wall menu User selects collection User selects artworks User tries on wall Curate Wall detects wall and putsartwork on the wall. User can addsartwork to cart

User selects cart menu and purchases

Use Flow 2

User explores artworks in Gallery menu to find the right one.User sees detail of artwork: artist’s name, artwork’s title, size, and price. User can add to cart, try on wall, or save to collection

User explores artworks and saves into his collection

Try on wall

Save tocollection Collections

New collectionAdd to cart

Gallery Category Artwork detailArtworks

Artworks User collections

Log in

Add to cart

Take picture of wall with artwork

Collection

Style

Price

Artist

Wireframes

WallGallery Cart

Style ArtistCollectionP rice

Gallery

Collection name

Collection name

WallGallery Cart

Collection New collection

Gallery

Collection name

Collection name

WallGallery Cart

artwork

Under $ 500

$ 500-1000

artwork

$ 1000-5000

artwork

Style ArtistCollection Price

Gallery

WallGallery Cart

Artwork nameArtist

Techniquesize: H x W x in

Price: $xxxx

WallGallery Cart

Collection name

Name of ArtworkN ame of Artwork

Gallery

Name of Artwork Name of Artwork

WallGallery Cart

Artwork nameArtist

Techniquesize: H x W x in

Price: $xxxx

Try on wallAdd to cart Add tocollection

User selects Gallery menu andselects category Price

User selects types of artworks User selects artwork User sees artwork detail andselects more option

User selects add to collectionU ser selects collection to add

App design

App design

App design

User selects wall menu. Curate wall app detect wall

User chooses collection or finds other artworks

User chooses artwork User sees detail of an artwork

App design

User selects and tries it on wall

Curate wall app brings artwork to wall. User can add the artwork to cart

User selects Cart menu to purchase

App design

User selects Gallery menu User sees artworks in collec-tion or explore artworks

User selects an artwork to se detail

User saves the artwork to collection

Mock up

Mock up

Thank You