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Introduction to Case Analysis

Professor Julie Yao Cooper

September 2010

Assignment for Day 2

Please read and prepare to discuss HBS Case: Hurricane Island: Outward BoundSchool, by Thomas V. Bonoma and Bruce H. Clark

Guiding Questions for case preparation and discussion:

1. What are the objectives and strategy of this organization? Do you perceive anyconflicts in its stated goals?

2. How would you characterize the customers? How can they be segmented? What

are they buying?

3. How would you characterize the organization? What are their strengths andweaknesses? How are they doing?

4. How will the various program alternatives get the organization where it wants togo? Can we quantify the relationship between effort and outcome?

5. What is the relationship between operations management and marketingmanagement based on the data on resource availability?

5. What should Philip Chin do about the marketing program?