Delight your Readers with a Tablet Optimised

Newspaper

Johan MortelmansDirector Tablet & Mobile PublishingCorelio Publishing

IFRA Expo 2011. Vienna, Austria 10 October 2011

Delight your Readers with a Tablet Optimised NewspaperCase Study: De Standaard HD

Why? Growth and market leadership through innovation

• What? Offer a Tablet Optimised Version of the newspaper

• How? Fast time-to-market using Twipe Publishing Platform

• How much? 46% increase of usage 1 month after launch

De Standaard: 10 years of sustained growthEvolution of paid circulation

• Why? Growth and market leadership through innovation

• What? Offer a Tablet Optimised Version of the newspaper

• How? Fast time-to-market using Twipe Publishing Platform

• How much? 46% increase of usage 1 month after launch

Delight your Readers with a Tablet Optimised NewspaperCase Study: De Standaard HD

Summer 2010 – Launch version 1.0

Key facts & figures:• 1st to market (5 months before comp.)• Replica PDF-version• 50 % increase in digital subscriptions• Launch sponsor: 100% payback of

development costs• Advertising revenue: 100 % above target• Reader research: 88 % satisfied – very

satisfied• The ‘best sold app in the world’ in

Belgium (beating Angry Birds)

What should De Standaard HD look and feel like?

• First of all: Newspaper, not a website (we have that ;-)• Have all the key elements of De Standaard:

– Beginning and an end– Look and feel, typography, rhythm and hierarchy of DS– Best possible navigation, indication of weight and importance– Serendipity

BUT this time tablet optimised:– Without pinch-and-zoom, but touch and swipe enabled– With extra’s: multiple photo’s, video’s, infographics,…– Some sexiness wouldn’t hurt either

• Last but not least: Keep our readers happy!

Dual approachPdf- & tablet optimized version in 1 app

Template driven approach

Template driven approach

Template driven approach

Easy navigation: sections & newspaper scan

Extra’s: photo, video, infographics

Extra’s: photo, video, infographics

Extra’s: photo, video, infographics

• Why? Growth and market leadership through innovation

• What? Offer a Tablet Optimised Version of the newspaper

• How? Fast time-to-market using Twipe Publishing Platform

• How much? 46% increase of usage 1 month after launch

Delight your Readers with a Tablet Optimised NewspaperCase Study: De Standaard

The platform? TWIPE MOBILE PUBLISHING solution

WebPaper

TV

Customer Content

LICENSED SOFTWARE

APPLICATION(S)

LICENSED SOFTWARE PLATFORM

AdServer

Enduser Contact

IMPORT

OrderingBilling

CHECK /PAY

ACCESS

EXPORTMIS

Analytics

Advertising

Reporting Financial

flows

Content Adaptation

Statistics

PAY

PUBLISHDOWNLO

AD

Device Database

Smartphone application

Mobile Website

Tablet application

Device Detection

Billing

iTunes

Unified Content

Social MediaNotifications

MessagingParticipatio

nTRANSM

IT

INTERACTFaceboo

kTwitter

Backoffice Only 3h needed to create a newspaper tablet version

• Why? Growth and market leadership through innovation

• What? Offer a Tablet Optimised Version of the newspaper

• How? Fast time-to-market using Twipe Publishing Platform

• How much? 46% increase of usage 1 month after launch

Delight your Readers with a Tablet Optimised NewspaperCase Study: De Standaard HD

Delighted customer feedback

• Positive user ratings

• Twitter comments

« For DS HD I am happy to pay 5€/week. Such a pleasure to read. I am really impressed! »

« This is exactly what I expect from a newspaper on iPad! »

Significant impact on app & newspaper downloads

Launch with 1 monthfree trial sponsoredby ING

Number of paidnewspaper downloads

+46%

August

Thanks!

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