Case Avinor by Creuna
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description
Christian Wightwick Alfsen explains the interesting marketing and advertising campaign that Creuna did for the Norwegian aviation company, Avinor, in spring 2014.
Transcript of Case Avinor by Creuna
At the core of this…
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Privatization
Best in class
Better performance
Strategy
One brand -‐ one company
Customer oriented
Business oriented
The «New» Avinor
Advertising pitch
Build reputation
convince tell
engage explain
Degree of acceptance
Bra
nd A
war
enes
s
engage
Something engaging
Something extraordinary
Something Extrordinary
Something differenFaFng
A specatacluar roundtrip
Norway from above
Participation
Digital hub
Traffic?
National coverage
Results
