CARS, CONDOMS, & INFORMATION SHARING HOW PRIVATE IS PRIVATE ENOUGH? Vaibhav Garg Drexel University.

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CARS, CONDOMS, & INFORMATION SHARING HOW PRIVATE IS PRIVATE ENOUGH? Vaibhav Garg Drexel University

Transcript of CARS, CONDOMS, & INFORMATION SHARING HOW PRIVATE IS PRIVATE ENOUGH? Vaibhav Garg Drexel University.

Page 1: CARS, CONDOMS, & INFORMATION SHARING HOW PRIVATE IS PRIVATE ENOUGH? Vaibhav Garg Drexel University.

CARS, CONDOMS, & INFORMATION SHARINGHOW PRIVATE IS PRIVATE ENOUGH?

Vaibhav Garg Drexel University

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Cars

J. Adams. Cars, cholera, and cows. CATO Institute, 335: 1–49, 1999.

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Seat Belt Habit

http://youtu.be/Fa5BVk9mbSY

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Condoms

M. Cassell, D. Halperin, J. Shelton, and D. Stanton. Risk compensation: The Achilles’ heel of innovations in HIV prevention? British Medical Journal, 332(7541):605–607, 2006.

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Privacy

L. Brandimarte, A. Acquisti, and G. Loewenstein. Misplaced confidences: Privacy and the control paradox. Social

Psychological and Personality Science, 2012.

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Risk

Comes from the Italian word ‘risicare’

Probability * Magnitude

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Rational Agent

Smoking is a factor which contributes to lung cancer. Most cancers that start in lung, known as primary lung cancers, are carcinomas that derive from epithelial cells. Depending on the type of tumor, so-called paraneoplastic phenomena may initially attract attention to the disease.[16] In lung cancer, these phenomena may include Lambert-Eaton myasthenic syndrome (muscle weakness due to auto-antibodies), hypercalcemia, or syndrome of inappropriate antidiuretic hormone (SIADH). Tumors in the top (apex) of the lung, known as Pancoast tumors,[17] may invade the local part of the sympathetic nervous system, leading to changed sweating patterns and eye muscle problems (a combination known as Horner's syndrome) as well as muscle weakness in the hands due to invasion of the brachial plexus.

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Privacy Risk Communication (1)

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Privacy Risk Communication (2)

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Privacy Risk Communication (3)

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People don’t care

Complete Information == Market Efficiency

R. A. Posner. The Economics of Privacy. American Economic Review, 71(2):405-409, 1981.

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People don’t know

Info graphic from Matt McKeon.

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Usability

P. Inglesant and M. Sasse. The true cost of unusable password policies: password use in the wild. In Proceedings of the

28th International conference on Human factors in computing systems, pages 383–392. ACM, 2010.

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Risk

Comes from the Italian word ‘risicare’

Probability * Magnitude

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Boundedly Rational

J. Grossklags and A.Acquisti. When 25 cents is too much: An experiment on willingness-to-sell and willingness-to-protect personal information. Workshop on Economics of Information Security. 2007.

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Certainty Effect

Bird in hand is worth two in the bush!

For sure!

Maybe! P=0.1

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Reflection Effect

Lose For sure!

Lose Maybe! P=0.1

We prefer certain gains but uncertain losses!

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Class Participation

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Class Participation

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Class Participation

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Class Participation

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Class Participation

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Class Participation

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Boundedly Rational

J. Grossklags and A.Acquisti. When 25 cents is too much: An experiment on willingness-to-sell and willingness-to-protect personal information. Workshop on Economics of Information Security. 2007.

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Voluntariness

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Immediacy

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Knowledge to Exposed

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Knowledge to Science

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Control

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Newness

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Common-Dread

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Chronic-catatrophic

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Severity

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Nine Dimensional Model

Voluntariness Immediacy Knowledge to Experts Knowledge to Exposed Control Newness Common-Dread Chronic-Catastrophic SeverityB. Fischhoff, P. Slovic, S. Lichtenstein, S. Read, and B. Combs. How safe is safe enough? A psychometric study of

attitudes towards technological risks and benefits. Policy Sciences, 9(2):127–152, 1978.

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Revealed Preferences

Revealed Preferences Attitudes are reflected by behavior Traditionally Acceptable

‘The… assumption is that historically revealed social preferences and costs are sufficiently enduring to permit their use for predictive purposes.’

C. Starr. Social benefit versus technological risk. Science, 165(3899):1232–1238, 1969.

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Expressed Preferences

Expressed Preferences Behaviors are informed by attitudes What end-users want or acceptable risk?

‘The societal value system fluctuates with time, and the technological capability to follow fast changing societal goals does not exist.’

C. Starr, R. Rudman, and C. Whipple. Philosophical Basis for Risk Analysis. Annual Review of Energy, 1:629-662, 1976.

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Nine Dimensional Model

Voluntariness Immediacy Knowledge to Experts Knowledge to Exposed Control Newness Common-Dread Chronic-Catastrophic SeverityB. Fischhoff, P. Slovic, S. Lichtenstein, S. Read, and B. Combs. How safe is safe enough? A psychometric study of

attitudes towards technological risks and benefits. Policy Sciences, 9(2):127–152, 1978.

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Rational Risk Communication

Smoking is a factor which contributes to lung cancer. Most cancers that start in lung, known as primary lung cancers, are carcinomas that derive from epithelial cells. Depending on the type of tumor, so-called paraneoplastic phenomena may initially attract attention to the disease.[16] In lung cancer, these phenomena may include Lambert-Eaton myasthenic syndrome (muscle weakness due to auto-antibodies), hypercalcemia, or syndrome of inappropriate antidiuretic hormone (SIADH). Tumors in the top (apex) of the lung, known as Pancoast tumors,[17] may invade the local part of the sympathetic nervous system, leading to changed sweating patterns and eye muscle problems (a combination known as Horner's syndrome) as well as muscle weakness in the hands due to invasion of the brachial plexus.

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Boundedly Rational

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Gender Differences

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Aging!

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Income

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Education

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Mental Models

Physical Criminal Medical Warfare Economic

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Boundedly Rational

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Mental Model

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Privacy Case Study

Phishing Keyloggers Older Adults

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Why Older Adults?

Fastest growing demographic Susceptibility to fraud

20% of the victims (FTC) 1/10th of publicly held bonds 1/3rd of publicly held stock

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Why Design for Older Adults

Designs for younger people Assumptions

Technical experience Sight, focus, dexterity Risk posture

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Design Constraints

Memory Semantic

Learnt Lasts longer Retention is better

Episodic Experienced Richer Retrieval is better!

Mental Models Physical, Criminal, Economic, Medical, and

Warfare

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Design Constraints

Memory Semantic

Learnt Lasts longer Retention is better

Episodic Experienced Richer Retrieval is better!

Mental Models Physical, Criminal, Economic, Medical, and

Warfare

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Risk Communication: Text

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Privacy Videos

Phishing http://youtu.be/4ZQ9pFTCdy4

Keylogger http://youtu.be/6zHJoZqrCB0

http://youtu.be/4ZQ9pFTCdy4
http://youtu.be/4ZQ9pFTCdy4
http://youtu.be/4ZQ9pFTCdy4
http://youtu.be/6zHJoZqrCB0
http://youtu.be/6zHJoZqrCB0
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To conclude…


Vaibhav exports

Vaibhav exports

vaibhav[dengue fever]

vaibhav[dengue fever]

XY condoms

XY condoms

nanotechnology vaibhav

nanotechnology vaibhav

Vaibhav Export

Vaibhav Export

Making condoms work for HIV prevention - UNAIDSdata.unaids.org/publications/irc-pub06/jc941-cuttingedge_en.pdf · Making condoms work for HIV prevention: Cutting-edge perspectives

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Condoms and Religious Controversy

Condoms and Religious Controversy

inflation-vaibhav bfia1b

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Essar -Vaibhav

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TATA Steel Vaibhav

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Nihil condoms market research in malaysia

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Cars, Condoms, & Information Sharing How Private is Private Enough?

Cars, Condoms, & Information Sharing How Private is Private Enough?

Introduction of female condoms in Cameroon Universal Access to Female Condoms (UAFC) Joint Programme Bertrand Dimody, ACMS & Nienke Blauw, Rutgers WPF.

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Vaibhav Narkar PG95

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Vaibhav infotech

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Vaibhav Project Report

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Vaibhav Gajjar(140210106018)

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Durex condoms

Durex condoms

HDFC Bank (vaibhav)

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Relevance of IFRS & BASEL NORMS in Global Economy Vaibhav Agrawal & karthik vaibhav Presented by:- Vaibhav Agrawal Karthik Vaibhav.

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