Carrie O'Dell's Resume
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Carrie O’Dell 3325 S. Ash Ave. Broken Arrow, OK 74012 918 · 779 · 5813 [email protected] Education Bachelor of Arts in Communications, Advertising Emphasis/Visual Arts Minor Brigham Young University, Major GPA 3.76 on a 4.0 scale Relevant Experience Intern at The Geppetteo Group June 2011-August 2011 · I headed the recruitment of participants for focus groups for The Foundation For Jewish Camps · With the team, I worked on a project with Nabisco to improve the image and brand equity of Honey Maid Graham Crackers, as well as to understand consumer’s perception of Ritz Bits and Teddy Gra hams · I helped to set up focus groups with facilities all over the country. · I assisted Strategic Planning team by updating The Geppetto Group’s Proprietary Studies · I worked on a project to increase awareness for The College Board’s new website BYU Ad Lab Spring 2010-Spring 2011 · Gatorade · In order to promote Gatorade Powder, we conducted qualitative research to gain insights into the consumer. From this information, we developed a campaign that highlighted powder to bring it to the forefront of the minds of teen athletes and their parents. We presented our work and ideas to TBWA\ Chiat\Day in April. · Nature Valley · I worked with a group to develop a campaign involving social media to bring people back to the website and back to the brand. We presented our social media campaign to Nature Valley in April · Tipping Bucket ·Tipping Bucket is an organization that raises funds for projects all over the world. They came to the Ad Lab because they wanted to be more prevalent. We gave them ideas of how to keep their current donors interested as well as gain new donors. We also helped them get into the top 30 in the Pepsi Refresh Project. · BYU Honors Program ·The Honors Program was having a problem keeping students interested in the program throughout their education. We developed a brand model of who these students are. We then gave the Honors Program a redesigned version of their current program, telling them what they could do to keep the Honors students interested. · BYU Orca Grants ·BYU Orca Grants are grants given by the Office of Research and Creative Activities at BYU. The Of- fice came to the Ad Lab to increase the number of applicants. We developed a strategy and a cam- paign that was intriguing to students, drawing their attention and interest in Orca Grants. Other Experience Student Employee Brigham Young University Telefund, Spring 2010-May 2011 · Contact alumni for donations · Raised substantial funds for BYU Summer Inter McElroy Manufacturing, Inc., June 2007-August 2007 · Expedited late orders · Tested technical equipment Skills · Proficient in the Adobe Design Suite · Team player · Leadership ability Interests Reading · Movies · Music · Violin · Running · Bowling · Drawing
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Transcript of Carrie O'Dell's Resume
Carrie O’Dell3325 S. Ash Ave. Broken Arrow, OK 74012 918 · 779 · 5813 [email protected]
Education Bachelor of Arts in Communications, Advertising Emphasis/Visual Arts Minor Brigham Young University, Major GPA 3.76 on a 4.0 scale
Relevant Experience
Intern at The Geppetteo Group June 2011-August 2011 · I headed the recruitment of participants for focus groups for The Foundation For Jewish Camps · With the team, I worked on a project with Nabisco to improve the image and brand equity of Honey Maid Graham Crackers, as well as to understand consumer’s perception of Ritz Bits and Teddy Gra hams · I helped to set up focus groups with facilities all over the country. · I assisted Strategic Planning team by updating The Geppetto Group’s Proprietary Studies · I worked on a project to increase awareness for The College Board’s new website BYU Ad Lab Spring 2010-Spring 2011 · Gatorade · In order to promote Gatorade Powder, we conducted qualitative research to gain insights into the consumer. From this information, we developed a campaign that highlighted powder to bring it to the forefront of the minds of teen athletes and their parents. We presented our work and ideas to TBWA\ Chiat\Day in April. · Nature Valley · I worked with a group to develop a campaign involving social media to bring people back to the website and back to the brand. We presented our social media campaign to Nature Valley in April · Tipping Bucket ·Tipping Bucket is an organization that raises funds for projects all over the world. They came to the Ad Lab because they wanted to be more prevalent. We gave them ideas of how to keep their current donors interested as well as gain new donors. We also helped them get into the top 30 in the Pepsi Refresh Project. · BYU Honors Program ·The Honors Program was having a problem keeping students interested in the program throughout their education. We developed a brand model of who these students are. We then gave the Honors Program a redesigned version of their current program, telling them what they could do to keep the Honors students interested. · BYU Orca Grants ·BYU Orca Grants are grants given by the Office of Research and Creative Activities at BYU. The Of- fice came to the Ad Lab to increase the number of applicants. We developed a strategy and a cam- paign that was intriguing to students, drawing their attention and interest in Orca Grants. Other Experience Student Employee Brigham Young University Telefund, Spring 2010-May 2011 · Contact alumni for donations · Raised substantial funds for BYU
Summer Inter McElroy Manufacturing, Inc., June 2007-August 2007 · Expedited late orders · Tested technical equipment
Skills · Proficient in the Adobe Design Suite · Team player · Leadership ability
Interests Reading · Movies · Music · Violin · Running · Bowling · Drawing
