Headline Copy Here

New ResidentsNew ModelsNew Vision

March 1-4, 2020

The Ritz-Carlton

Amelia Island, FL

L E A D E R S H I P C O N F E R E N C E

Carpe Diem

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THE POWER OFSEIZING THE DAY

Attract New Residents

For operators just starting to focus on Baby Boomers, it’s going to take a few years to see traction. My advice: get going now.

Scott Miller Chief Marketing Officer Garden Spot CommunitiesRead More on Page 4

Invigorate Your Business Model

When operators are allowed to have their ideas shine beyond the limitations of real estate, they can do great things.

Katie Davis Founder & CEO CarepodsRead More on Page 11

Re-Energize Your Vision

Operators have to be ahead of the curve – not just in the curve.

Risa Morimoto Founder & CEO Modern AgingRead More on Page 9

Many operators are grappling with traditional business models that aren’t resonating as strongly with the incoming generation of seniors.

The 2020 Senior Living 100 program highlights new opportunities leading operators can seize to:

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Schedule At A Glance

8:00 – 9:00 am

General Session

9:00 – 10:30 am

General Session

11:45 am – 4:00 pm

Recreation

Culinary Tasting Tour

Sporting Clays

Amelia & Cumberland Island River Cruise

Salt Infusion & Wine Tasting

Education

Networking

Recreation

Spouse

Sunday, March 1 Tuesday, March 3Monday, March 2 Wednesday, March 4

6:30 – 9:30 pm

Roaring 2020’s GalaReception, Dinner & After Dinner Social

12:00 – 12:45 pm

Lunch

6:30 – 9:00 pm

A Slice of FloridaReception & Dinner

6:00 – 7:30 pm

Mix & MingleReception

7:00 – 8:00 am

Breakfast7:00 – 8:00 am

Breakfast7:00 – 8:00 am

Breakfast

9:45 am – 3:00 pm

Spouse White Oak

Conservation Center Tour

& Lunch

8:00 – 9:30 am

Spouse Breakfast

8:00 – 9:30 am

Spouse Breakfast

8:00 – 9:00 am

Spouse Breakfast

9:00 – 10:00 am

Spouse Book Club

11:00 am – 1:30 pm Spouse Private

Cabanas & Lunch

2:30 – 5:30 pm

Recreation

Fernandina Beach Walking Tour

Fort Clinch Bicycle Excursion

Private Cabanas

Spa at The Ritz-Carlton, Amelia Island

BreakBreak

8:45 – 10:15 am

General Session

10:45 – 11:55 am

Innovation Sessions

8:00 – 10:00 am

General Session

11:00 am – 12:00 pm

General Session

8:00 – 8:45 am

Keynote

12:45 – 1:45 pm

General Session

12:00 – 1:00 pm

Lunch

1:00 – 2:30 pm

Speed Meetings

Break

3:00 – 4:30 pm

General Session

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Monday, March 2

8:00 – 9:00 am

GENERAL SESSION

Targeting 70: The Active Pursuit of Active AdultsAs early Boomers begin to retire, the opportunity to pursue a “want-based” move-in model targeted to 70-somethings is tremendous. But this represents a big departure for most operators’ 80-plus “needs-based” business. Senior Living 100 is bringing together four successful leaders to demonstrate how they capture and serve a younger demographic, discuss their respective models, and address the following key issues:

n Do any existing senior living models meet the needs of early active Boomers, or does it require a new concept?

n Can you operate an early Boomer model parallel to AL/IL (same staff and campus) or does it require a completely separate carve-out business (separate brand, leadership, staff, and culture)?

n How does serving active adults differ from conventional models when it comes to resident acquisition; average length of stay; generational identities; and interaction with the external community at large?

Jay Mason VP Market IntelligencePulteGroup

Susan FarrVP Business DevelopmentEbenezer

Dana Wollschlager ModeratorPrincipalPlante Moran

Julie Murray Chief Business Development Officer & SVP Sales & MarketingEcumen

Scott MillerChief Marketing OfficerGarden Spot Communities

Senior Living 100 Education Agenda

On Attracting Younger Residents“What you put in the marketplace

represents who you are, but people think they reflect someone 15 years younger. Avoid the words ‘senior’ and ‘elder,’ and tell stories of the youngest people in your community. Make them the focal point.”

On the Industry Mindset“We think it’s our role to make sure residents are safe and secure, focusing too much on deficiency needs. Instead, we need to emphasize esteem, aspiration and self-actualization. That’s where the magic really happens.”

On Seizing the Day“For operators just starting to focus on Baby Boomers, it’s going to take a few years to see traction. My advice: get

going now.” n

CANDIDCONVO

SCOTT MILLER

People think they reflect someone 15 years younger.

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Monday, March 2

9:00 – 10:30 am

GENERAL SESSION

Bold New Community Integration StrategiesTo adequately position senior living for the future, some operators are experimenting with new community integration strategies; initiating their brand to a younger cohort; lowering the perceived hurdle of moving in; and increasing length of stays. In some cases, it is the simple – yet challenging – act of re-conceptualizing the company mission to serve elders in the greater community which breathes new vibrancy into existing community outreach programs.

We will present and discuss the best of these new strategies: offering a subscription-based program for dementia wellness; building a community senior center on your campus; offering targeted best-in-class senior programming (ballroom dancing, opera, meditation); adding adult day services; and creating strong intergenerational volunteer programs.

Meredith BoyleSVP Strategic InitiativesMather LifeWays

David Ellis ModeratorPresident & FounderLincoln Healthcare Leadership

Colleen MallonChief Marketing OfficerThe Kendal Corporation

Pilar Carvajal CEO & FounderInnovation Senior Management

On Active Adults“Fewer people want to be in the exurbs because they want

to retire near their children and grandchildren.

A big part of the Del Webb platform is connecting them with their neighbors. We have a full-time employee who develops targeted activities, such as game-day parties for a Patriots fan group.”

On Aging in Place“Our average age is 62, but we quietly do things to allow aging in place. For example, our bathrooms all look like luxury spa baths, but the rooms are wheelchair accessible, doorways are ADA compliant, and there are studs in the walls for future installment of shower

bar handles.” nView Session on Page 4

CANDIDCONVO

JAY MASON

We quietly do things to allow aging in place.

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Monday Continued

11:00 am – 12:00 pm

GENERAL SESSION

Capturing the Value of Healthcare CoordinationIn the current environment of expanding MA penetration and high-acuity AL residents, operators are realizing that managing their residents’ healthcare can be of vital economic interest to surrounding stakeholders. But, what business model delivers enough upside to justify the effort? Early adopters of integrated care will address:

n What do payers (MA plans, ACOs, health systems and physician groups) value most, and how can operators deliver?

n What are some early payment-sharing models (i.e., PMPM with upside)?

n What are the data requirements to adequately coordinate healthcare?

n Should operators become payers themselves (iSNPs)? Who is this best suited for?

n Will payers start referring directly to AL in lieu of SNF? What are the regulatory implications?

Denise McQuaide President & COO, Wellness ManagementBenchmark Senior Living

Mike BinghamSVP Optage & Health ServicesPresbyterian Homes & Services

Cory Rutledge ModeratorPrincipal, Senior Living LeaderCLA

Todd Stivland, MD CEOBluestone Physician Services

Matt Narrett, MDCMOErickson Living

1:00 – 2:30 pm

Speed MeetingsThese fast-paced meetings conveniently connect operators with innovative solution partners. You will gain fresh insights, learn about different solutions, and perhaps find a new business partner.

On Their PCP/iSNP Strategy

“It allows us to monetize the right

things – to integrate the Medicare spend and care planning, and deliver a much higher caliber of care.”

On Lessons Learned1. “Density and scale really

matter in order to have an NP onsite – that’s 20-30 patients.”

2. “Board alignment and training is ten times harder than you think it will be.”

3. It’s hard to get health plans’ attention. “We submitted our own HMO license, and then the health plans paid attention to us… and started negotiations to enable us to take delegated risk

from them.” n

CANDIDCONVO

MIKE BINGHAM

It allows us to integrate Medicare spend and deliver a much higher caliber of care.

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Monday Continued

3:00 – 4:30 pm

GENERAL SESSION

Global Best Practices in Senior LivingAs the United States awaits the arrival of our Baby Boomer age wave, Senior Living 100 is looking abroad to glean insights from more rapidly aging societies in Western Europe and Far East Asia.

PART I: INTERNATIONAL SENIOR LIVING TRENDS

This overview showcases some of the most intriguing elder care concepts on the planet, and explores how foreign nations differ from the United States in their approach to models, amenities and technology.

Risa MorimotoFounder & CEO Modern Aging

PART II: CASE STUDIES FROM WESTERN EUROPE

Paul Carrère Landes Department RepresentativeVillage Landais

Gea Sijpkes CEOHumanitas

n Village Landais: Alzheimer’s Village

Dax, France This dementia village concept

in Southern France is designed for Alzheimer’s patients to live independently – without medication – in a managed environment of 16 houses across four neighborhoods.

n Humanitas: Intergenerational Living

Deventer, Netherlands This integrated living model in the

Netherlands has college students live among senior living residents – rent free – in exchange for 30 hours per month of companionship and other services.

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Tuesday, March 3

8:00 – 8:45 am

KEYNOTE

The Culture of ‘Flow’ – How Good Values Beget Good BusinessMichael Crooke is a world-renowned business innovator whose tenure includes Patagonia, Revolution Living, Pearl Izumi, KeVita and Avamere Health Services. An enthusiastic practitioner of “Flow” management principles popularized by the Hungarian psychologist Mihaly Csikszentmihalyi, Michael charted the turnaround of Patagonia in the early 2000s in part through the practice of Organizational Flow – the principle that values are at the core of good business, and that full alignment with them creates optimal working productivity. Leaders who nurture ‘Flow’ within their organizations reap real and lasting benefits of strong staff morale, personal growth, and a healthy bottom line.

About Michael Crooke, PhD

Dr. Michael Crooke is a Professor of Business Strategy at the Lundquist College of Business at University of Oregon and counsels high-growth businesses on strategic issues, in particular, developing consumers emotional

connections to brands. Previously, Dr. Crooke was CEO of VC firm Revolution Living; an early investor and member of the executive board of KeVita; President and CEO of Patagonia; and served as a Navy SEAL.

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Tuesday, March 3

8:45 – 10:15 am

GENERAL SESSION

Fortune 500 Frontline Staffing InnovationsIn the current full-employment economy, nearly all industries are facing challenges in finding and retaining talent at the frontline level. The good news is that staffing innovations are springing up everywhere. Senior Living 100 will showcase the most promising innovations in recruitment, retention and culture (from healthcare and beyond), and discuss their applicability and actionability within senior living.

Jen CrossEducation Programs ManagerLincoln Healthcare Leadership

Tim Craig VP EducationLincoln Healthcare Leadership

Christine MarrEducation Programs ManagerLincoln Healthcare Leadership

On Intergenerational Living“Loneliness is a universal challenge.

Almost 50% of U.S. residents have no visitors in a given year. But in other markets – like Japan – senior living is integrated into the community, with places like restaurants and jazz bars to help boost engagement.”

On Innovation“The lack of innovation often comes down to revenue. Operators are beholden to investors, so they focus on what makes money now. And, if they have a model that’s working, it’s hard to see what will change in the future – and how you need to adapt. Operators have to be ahead of the curve – not just in

the curve.” nView Session on Page 7

CANDIDCONVO

RISA MORIMOTO

Be ahead of the curve – not just in the curve.

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Terry RogersCEOChristian Living Communities

Todd AndrewsVP Master PlanningAsbury Communities

Peter RossCEO & Co-FounderSenior Helpers

Kathy GillespieCEOClearfield County Area Agency on Aging

Rosemary RamseyFounder & CEOThe Victory Lap

10:45 – 11:05 am

n Perennial Consortium: Becoming Operator AND Payer

Three senior living operators – known as Perennial Consortium – are joining forces to launch an independent Medicare Advantage Plan (or iSNP). Christian Living Communities will share the challenges and opportunities of this bold endeavor, including the physician-anchored care coordination platform at its nucleus.

n Asbury Communities: Deploying AI Technology to Drive Staff Efficiency

Maryland-based Asbury Communities piloted the world’s first social humanoid robot, Pepper, in its flagship community. Asbury will outline how Pepper assists staff with tasks; generates resident data; attracts Baby Boomers; and creates an innovative culture.

11:10 – 11:30 am

n Senior Helpers Town Square: Building Adult Enrichment Centers

Personal care provider Senior Helpers, in partnership with Glenner Alzheimer’s Family Centers, created franchised “adult enrichment centers” for dementia patients. Senior Helpers will share its innovative vision of adult day care, which leverages the concept of reminiscence therapy with a 1950s “town square.”

n Village of Hope: Building a Dementia-Friendly Community with Tiny Homes

A Pennsylvania town is creating a dementia-friendly community by partnering with Minka to build 3D-printed tiny homes. Village of Hope will share the vision of its intergenerational pilot program, which aims to transform how caregivers and operators deliver dementia treatment.

11:35 – 11:55 am

n The Victory Lap: Forging Homes for Foster Teens The Victory Lap pairs social service agencies with senior living communities for

the placement of foster teens. Teens receive housing, employment opportunities and adult support; operators gain a new-found workforce (the teens work 10 hours per week) and revenue from otherwise vacant units; and seniors benefit from an intergenerational environment.

n Additional Innovator to Be Announced

INNOVATION SESSIONS

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12:45 – 1:45 pm

GENERAL SESSION

Emerging Business Models Disrupting Senior CareA host of new forces have entered the senior care fray. Are they future competition for senior housing, or are they partnership opportunities for progressive operators?

n PreFab ADU: Affordable Senior “Housing” at Home

Better known as “granny pods,” Accessory Dwelling Units (ADUs) are two trends in one: an affordable alternative to senior housing, and residing at home (or close to adult children). PreFab ADU – which is seeing a boom in California – will describe its model.

n Carepods: In-Home Subscription-Based Senior Care

North Carolina startup Carepods developed a CCRC-like model that delivers senior care services to 25 homes in the same immediate geographic network. Carepods will describe the services within this continuing care model, including medication management, transportation, meal prep, and skilled nursing coordinated by an RN care manager.

n Papa: Tapping into College-Age Caregivers

This Florida-based startup is building a national network of college-age “grandkids on demand” to help with non-skilled ADLs (transportation, house cleaning, companionship). Marketed as an alternative to independent living and targeted to seniors who want to stay in their homes, Papa will outline its market outreach, scalability, and multi-generational message.

Steve VallejosCEOPreFab ADU

Katie DavisFounder & CEOCarepods

Andrew ParkerFounder & CEOPapa

On Current ModelsSenior living is designed exclusively for high-end

customers. But you cannot apply a country-club lifestyle to everyone – it’s too expensive and out of reach for a typical person.

On Innovation“Real estate is the single biggest impediment to innovation in senior living. We are so overly obsessed with occupancy that it becomes the singular focus. If you’re not 90% occupied, you’re not meeting your lease obligations.

When operators are allowed to have their ideas shine beyond the limitations of real estate,

they can do great things.” n

CANDIDCONVO

KATIE DAVIS

You cannot apply a country-club lifestyle to everyone.

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Wednesday, March 4

8:00 – 10:00 am

GENERAL SESSION

Transformative Ambient TechnologyNewly-emerging ambient technologies are giving operators the potential to unobtrusively elevate their monitoring capabilities – from facial recognition to thermal radiation. We will showcase these innovations, and how they can help prevent falls and wandering, monitor health, and increase security.

n SafelyYou: AI-Enabled Video

Spun out of the UC Berkeley AI Research Lab, SafelyYou applies digital camera technology and AI analysis of in-room videos to identify the root cause of falls and prevent further incidents.

n Valencell: Biometric Sensors

Valencell created a new breed of “hearables” that use biometric sensors in the ear canal (among the most effective locations for monitoring blood flow) to seamlessly monitor a resident’s heart rate and other vitals.

n HomeEXCEPT: Thermal Monitoring

HomeEXCEPT uses thermal monitoring to detect changes in motion, heat, sound, light and air quality – independent of cameras, audio devices or wearables.

n Vayyar Imaging: Radio Frequency

Vayyar utilizes radio frequency and advanced 4D imaging sensors embedded with a state-of-the-art chip to detect diseases, monitor vitals and exercise, and track movement; wirelessly and camera-free.

n Additional Speaker to Be Announced

George NetscherCEOSafelyYou

Steven LeBoeuf, MDCo-Founder & PresidentValencell

John RobertsonFounderHomeEXCEPT

Tal KatzBusiness DevelopmentVayyar Imaging

On Intergenerational Living

“We need to pay more than lip service

to this concept, because residents want to be around more generations than just other seniors. And, seniors have a lot to offer young people – not just the other way around.”

On Foster Teens“Most foster teens are unable to get to work, so this helps them develop core skills and move out of the cycle they are in.”

On Innovation“Our customers are anxious for something to change, but we are hesitant to take chances. We need to get past thinking, ‘if it’s not moving the revenue needle in the next 60 days, it goes

nowhere.’” nView Session on Page 10

CANDIDCONVOROSEMARY RAMSEY

Seniors have a lot to offer young people – not just the other way around.

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BY JANUARY 10 AFTER JANUARY 10

Provider Executive $1,600 $1,800

Spouse/Significant Other $500 $500

Attendance Information

Attendance QualificationsSenior Living 100 is designed for CEOs and C-level executives from leading AL/IL and CCRC organizations, with permitted number of executives shown below.

Reserve Your Hotel Room$349 per night is the discounted Senior Living 100 rate. Reserve by January 27, 2020 to ensure availability. Call (888) 239-1217 and reference Senior Living 100.

Getting to Senior Living 100The airport that services The Ritz-Carlton, Amelia Island is:

nJacksonville International Airport (JAX): 40 minutes; 27 miles

Complimentary TransportationSenior Living 100 will provide complimentary car service to and from Jacksonville International Airport on select dates. Attendees arriving within 20 minutes of each other will be grouped together.

Conference AttireExecutives:

nEducation: Business casualnSunday/Monday Night: Resort casualnTuesday Night: Cocktail attire (men a jacket,

women dressy attire)nRecreation: Resort casual

Spouses:nResort casual, except for Tuesday night’s

cocktail attire

QuestionsContact Tiffany Ruggiero at truggiero@lincolnhc.com or (203) 644-1736, or visit seniorliving100.com.

600 - 999

1,000 - 2,499

2,500 - 3,999

4,000 +

2

3

4

5

# OF BEDS/UNITS

# OF ATTENDEES ALLOWED

MANAGEMENT LEVEL INVITED

CEO/Pres. CFO/COO SVP Select VPs

The Ritz-Carlton, Amelia Island4750 Amelia Island Parkway, Amelia Island, FL 32034

Visit seniorliving100.com or call

(203) 644-1736 to secure your place

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Senior Living 100 is sponsored by leading solution partners who are committed to helping you drive continual improvement in your organizations.

LEADERSHIP

Workforce Management Software

PREMIER

EMR/EHR

Pharmacy

Pharmacy

Thank You to Our Partners (as of November 1)

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Workforce Management Software

Resident SafetyAdvisory, Tax & AuditTransportation

SSppeecciiaallttyy VVeehhiicclless ®

®

®

Disaster Recovery

Flooring Campus Wide Wi-FiAuditory EnhancementCRM Services/SoftwareTV & Internet

Technology – POS Resident EngagementGPOConsulting – Marketing Resident Engagement

Technology – Outsourcing

Finance – Commercial Bank

Consulting – Design/Build Enterprise Software Enterprise Software

Rehabilitation/Therapy Services Resident Safety

Advertising & Marketing Solutions

Advisory, Tax & Audit

AL Software

Food & Dining Services

Rehabilitation/Therapy Services

EXECUTIVE

CONTRIBUTOR

PARTICIPANT

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SUNDAY, MARCH 1

Cruise along the shorelines of beautiful Amelia and Cumberland Islands on a private ferry, as you watch for wild horses and hear about its colorful history.

12:30 – 3:30 pm

Amelia & Cumberland Island River Cruise

Experience the excitement of quarry shooting with a variety of trajectories, angles, speeds and target sizes.

12:00 – 4:00 pm

Sporting Clays11:45 am – 3:30 pm

Culinary Tasting Tour

Taste your way through downtown Fernandina Beach! Sample custom creations from local chefs and bartenders, while learning about the history of the island.

1:45 – 4:00 pm

Salt Infusion & Wine Tasting

Learn the secrets of cooking on a 250-year old salt block and taste a diverse array of salts from around the world, as a sommelier pairs them with fine wines.

ComplimentaryRecreation

TUESDAY, MARCH 3

Stroll through charming buildings and Victorian homes that showcase Fernandina’s unique character and rich history dating back to the early 1900s.

2:30 – 5:00 pm

Fernandina Beach Walking Tour

Pamper yourself with a 50-minute massage or custom facial, and receive all day complimentary access to the spa’s steam room, sauna, whirlpool, and outdoor saltwater pool.

2:30 – 5:30 pm

Spa at The Ritz-Carlton, Amelia Island

2:30 – 5:15 pm

Fort Clinch Bicycle Excursion

Take a shuttle back in time to Fort Clinch – a true-to-life depiction of Civil War Union soldiers. Then take a leisurely bike ride through the historic downtown district of Fernandina Beach.

Unwind in a private poolside cabana while soaking up the sun and scenic views.

2:30 – 5:00 pm

Private Cabanas

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Spouse Program

WEDNESDAY, MARCH 4

8:00 – 9:30 am

Breakfast

SUNDAY, MARCH 1

11:45 am – 4:00 pm

Recreation See Page 16 for Descriptions

n Culinary Tasting Tourn Sporting Claysn Amelia & Cumberland Island River Cruisen Salt Infusion & Wine Tasting

6:00 – 7:30 pm

Mix & Mingle Reception

MONDAY, MARCH 2

8:00 – 9:30 am

Breakfast

9:45 am – 3:00 pm

White Oak Conservation Center Tour & Lunch

This open-air trolley tour of the legendary White Oak Conservation Center brings the

safari to you! You’ll get an overview of their wildlife

conservation programs, and get up close and personal with the exotic and endangered animals

that roam this private oasis.

6:30 – 9:00 pm

A Slice of Florida Reception & Dinner

TUESDAY, MARCH 3

8:00 – 9:00 am

Breakfast

9:00 – 10:00 am

Book Club Join us to discuss “Less” by Andrew Sean Greer. You’ll receive a copy of the book ahead of the conference.

11:00 am – 1:30 pm

Private Cabanas & Lunch Unwind in a private poolside cabana while soaking up the sun and scenic views.

2:30 – 5:30 pm

Recreation See Page 17 for Descriptions

n Fernandina Beach Walking Tour n Fort Clinch Bicycle Excursionn Private Cabanasn Spa at The Ritz-Carlton, Amelia Island

6:30 – 9:30 pm

Roaring 2020’s Gala

Spouses Only E

xecutive

s & S

pouses

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Larry FlorioNational Director, Post Acute & Senior LivingKronos Incorporated

Camille BurkeCOOChristian Living Communities

Clay CrossonPresident & COOAmericare Senior Living

Jerry FinisCEOPathway to Living

Stephanie HandelsonCEOGreystone Health Network

Chris GuayPresident & CEOVitality Senior Living

Laurence GuminaPresident & CEOOhio Living

Wyman HamiltonPresident & COOAtlas Senior Living

Doug LeidigPresident & CEOAsbury Communities

Jesse JantzenPresident & CEOLutheran Life Communities

Lynne KatzmannPresident & CEOJuniper Communities

Sean KellyPresident & CEOThe Kendal Corporation

Denise RabidouxPresident & CEOEHM Senior Solutions

Tom NobelFounder & CEOBaruch Senior Ministries

Dale PadgettCorporate VP, SalesPharMerica

Joe PerkinVPOMidwest Health

Mazy SehrgoshaCEOPremier Senior Living

Sharon RicardiPresident Northbridge Advisory ServicesNorthbridge Companies

Kelly Scheer Ed ScottEVP & Chief Revenue OfficerMatrixCare

Steve ShieldsCEOAction Pact

Tim SmickChairman & Managing PartnerHarbor Retirement Associates

Charles TrefzgerCEOAffinity Living Group

Spouses Only E

xecutive

s & S

pouses Thank You to Our Advisory Board

Senior Living 100 | c/o Lincoln Healthcare Leadership3530 Post Road, Suite 201 | Southport, CT 06890

Lincoln Healthcare Leadership donates one percent of all revenues to charity.

L E A D E R S H I P C O N F E R E N C E

March 1-4, 2020 | The Ritz-Carlton Amelia Island, FL

“Real genero

sity towards the future lies in giving all to the present. ”

– A l b e r t C a m u s