Carolyn Der Vartanian

Previous Program Manager (2006-2013)Blood Watch, Clinical Excellence Commission

@carolyndv

The challenge of engagement Clinical engagement- critical to success for CEC &

Blood Watch

Fast tracking evidence into practice…too slow!

New initiatives – The Transfusion Question campaign

2008/09

New PBM Guidelines. What else can we do in 2010?

HARC Scholarship HARC Scholarship – I won!

Environmental scan – what had been published? Not a whole lot.

Study Tour: World Social Media Forum, London

World Non-Profit & Social Marketing Conference, Dublin

Mayo Clinic Centre for Social Media, Rochester MN

Kaiser Permenente – Washington DC

Survey of 500 Australian healthcare workers

Key Learnings Social media is everyone's business – even in health

care

Not a PR tool- social media strategy should be underpinned by strategic goals and comms plan

Train staff, empower them and teach them to use it responsibly- provide policy and guidance

Foster champions, back them – Mayo example

Make serious plans for how you will actively listen and engage with your online community

Plan for ‘bad media’ – no knee jerk reactions!

Survey Results- many myths and fears.

Meanwhile at the CEC… Draft Policy - more a guideline – use it appropriately

Invitation to MCCSM & Lee Aase by HARC to come to NSW – November 2011

Working with Lee Aase – CEC &ACI staff training: Twitter, Facebook, Blogs

Staff got on board- mainly with Twitter. Some very actively!

Established project Twitter handles: @SepsisKills

Sepsis amplified across the world!

Conversion! Professor X: 60 plus yrs of age, clinician for over 30 yrs, Director in a government agency- multiple programs.

Why do you use Twitter?“It brings the people and information I’m most interested interested in to ME. I don’t have to go looking for it.”

2 days later….“I’ve realised I’m actually missing out on 50% of the value of value of Twitter. I have to tweet. Tweet things that are

important. I have to be part of the conversation”

Dissemination I talked and talked and talked…for 2 years

Twitter chats- ISQUa, British Columbia Patient Safety and Quality Council (@BCPSQC) Quality Chat, #HCSMANZ weekly

Conference Tweeting – HIC, iTransfuse, HARC forum

Think Tanks – NSW Ministry of Health, Sth Western Sydney LHD

Presentations- iTransfuse, CEC, Australian Health Promotion Association National Conference, AHPA NSW event

Education – ARCBS staff, CEC staff, ISQUA website.

Game Changer?

Social Media in Health Care

Bringing new knowledge to the CEC

Debunking the myths

Ideas into action

Talking to everyone and anyone

We have moved on since 2011

Personal/Professional

Highly rewarding

An avenue for new ideas

I got some of it wrong!

Professional development

Presentation skills

Practice what I learnt

Seeking new info-conferences

I’m still talking about it!

THANK YOU!

Email:carolyn.dervartanian@canceraustralia.gov.au

Follow me onLinkedIn or @carolyndv

Member: The #Walking Gallery

The Heart of the Matter by @ReginaHoliday