Carolyn Canetti Social Networking Sites and the Music Industry

Social Networking Sites and the Music Industry

How to people become famous these days?

“Hey, Lucas. I've decided I'm going to start a band.” “The first thing you need is a name. Then you'll know what kind of band you've got.” “Right, right. I was thinking about, um, Marc. How does that sound?” “Is that with a C or with a K?” “Well my name is with a [checks his nametag] K, so I was thinking my band's name could be with a C. That way it's kind of that psychedelic, you know, trip thing.” “Always play with their minds.” -Mark and AJ, Empire Records

The Music Industry Pre 2000

The Old Wave

Bruce Springsteen

The New Wave

Justin Bieber

“The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There’s also a negative side.” –Hunter S. Thompson

Search for anomalies

Smithsonian Folkways

•  "I would advise you to keep your overhead down; avoid a major drug habit; play everyday and take it in front of other people. They need to hear it and you need them to hear it.”

James Taylor (1995)

Unsigned bands

Love and Logic: diligent

Jon Sandler: incompetent

Old beats New

Viral videos

Sony’s Mistake

Free music anyone?

"Rock 'n' roll can save the world"? "The chicks are great"? I sound like a dick!” “You are a dick.” -Jeff Bebe and Russell Hammond, Almost Famous

Carolyn Canetti

Thank You!