Caroline Wain the revival of book publishing · April 2009 Caroline Wain Publisher RSC Publishing...
Transcript of Caroline Wain the revival of book publishing · April 2009 Caroline Wain Publisher RSC Publishing...
E-book publishing –
the revival of book publishing for small &
medium size academic publishers
23
rdA
pri
l 2
009
Caro
line W
ain
Pub
lish
er
RS
C P
ub
lishin
g
wa
inc@
rsc.o
rg
RS
C B
oo
k P
ub
lishin
g 2
00
6
•Trusted Learned Society and Professional Body
–W
ide r
ang
ing o
pera
tio
ns (
polic
y f
oru
ms,
education,
confe
ren
ces…
)
•Strong International Journal Publisher Brand
•World-class High-profile Author/Editor base
•Highly Profitable Journals Program
Accompanied by…
•Loss making books program???
Pro
du
ct ty
pe
s
•Professional references
(Monographs)
–C
uttin
g-e
dg
e, o
rig
ina
l re
sea
rch
•Advanced textbooks
–P
ed
ag
og
ica
l sla
nt; te
ach
ing
purp
ose
•Handbooks
•Conference Proceedings
•Popular Science
Su
bje
ct a
rea
s
•Core chemical science
•Applied interfaces
–Materials science
•N
an
och
em
istr
y,
po
lym
ers
, so
ft m
att
er
–Environmental Chemistry
•E
co
toxic
olo
gy,
en
vir
on
me
nta
l fo
ren
sic
s
–Detection sciences, Analytical science
•B
iom
etr
ics,
bio
sen
so
rs,
sp
ectr
osco
py
–Health Sciences, Biochemistry
•P
rote
om
ics,
bio
info
rma
tics,
syste
ms b
iolo
gy
–Energy
•C
arb
on
ca
ptu
re,
clim
ate
ch
an
ge
, b
iofu
els
,
Acq
uis
itio
ns
Acquisition by Region
2006
34
15
12
15
05
10
15
20
25
30
35
40
United Kingdom
United States
Rest of Europe
Rest of the World
Dis
trib
utio
n &
Mark
eting
•P
rint dis
trib
ution
•>
600 a
ccounts
worldw
ide
•E
xpensiv
e a
nd tim
e c
onsum
ing p
rint only
mark
eting (
cata
logues a
nd A
BI’s)
•S
ub-s
tandard
website n
o e
books
Info
rma
tion
Fo
od
Ch
ain
Publisher
Pub
lish
er
Re
pre
se
nta
tives
Dis
trib
uto
rs
Bookse
llers
Lib
rary
Pro
vid
ers
Re
ad
ers
Lib
rari
ans
Info
rma
tion
Fo
od
Ch
ain
Publisher
Pub
lish
er
Re
pre
se
nta
tives
Dis
trib
uto
rs
Bookse
llers
Lib
rary
Pro
vid
ers
Re
ad
ers
Lib
rari
ans
(e)
(e)
(e)
Dig
ita
l R
evolu
tio
n
•Journ
als
were
onlin
e
•B
esp
oke in
-house s
pe
cia
list fo
r jo
urn
al pub
lishin
g
•F
ocuse
d in
-house e
-sale
s t
eam
•R
e-v
am
p b
ooks w
ebsite
•O
ffer
conte
nt
onlin
e
•In
tegra
te into
associa
ted R
SC
pro
ducts
eB
oo
k P
latfo
rms
eB
oo
ks a
re c
on
sid
ere
d t
o o
ffe
r
•accessib
ility
•dis
trib
utio
n is a
t lo
w c
ost
and insta
nt
•in
exp
ensiv
e f
orm
at fo
r colo
ur
•m
ultip
le a
nd,
if n
etw
ork
ed,
sim
ultane
ous u
sage
•geo
gra
ph
ic inde
pe
nd
ence
•th
e a
bili
ty to s
earc
h a
cro
ss t
exts
•th
e f
act th
at users
do n
ot
have t
o v
isit the lib
rary
•lit
tle s
pace is r
equ
ired t
o h
ouse h
undre
ds o
f books
RS
C e
Bo
ok C
olle
ction
–W
hy?
•W
e h
ave a
lot
to o
ffer
•It b
enefits
lib
raria
ns
•It b
enefits
our
auth
ors
(past, p
resent
and f
utu
re!)
•It c
om
plim
ents
our
journ
als
•W
e h
ave t
he a
bili
ty t
o a
ch
ieve t
his
Wo
rrie
d a
bo
ut
lea
vin
g p
rin
t?
Wh
at
ifs…
Investm
ent
costs
vs
retu
rnD
ata
pro
tectionData
theft
cannib
alis
ation
Pir
acy
Pir
acy –
Ta
cklin
g It
•Regular Monitoring:
•W
eb
no
tifica
tio
ns
i.e
. G
oo
gle
ale
rts
•D
ete
ctin
g s
eq
ue
ntia
l d
ow
nlo
ad
s
•W
ork
ing
with
oth
er
pu
blis
he
rs
•In
tern
atio
na
l re
pre
se
nta
tive
s
•N
otifica
tio
ns f
rom
au
tho
rs
•Resolving:
•C
on
tact
file
sh
ari
ng
site
s
•S
erv
e “
Ta
ke
do
wn
”n
otice
s
•E
du
ca
tio
n –
refe
ren
cin
g s
ou
rce
ma
teri
al,
facili
tate
le
gitim
ate
lin
kin
g
Be
gin
nin
g e
Bo
ok P
ub
lish
ing
•E
dito
ria
l –
Do
we
ha
ve
co
nte
nt?
•P
rod
uctio
n
–C
an
we
dig
itiz
e it?
–C
an
we
de
live
r it?
•M
ark
etin
g–
Ca
n w
e t
ell
pe
op
le a
bo
ut
it?
•S
ale
s–
Ca
n w
e s
ell
it?
Ad
din
g v
alu
e to
th
e a
ca
de
mic
co
mm
un
ity: R
SC
Bo
oks g
o d
igital
•A
rchiv
e d
igitiz
ation c
om
ple
ted in 6
month
s
•A
rchiv
e P
DF
file
s a
nd X
ML h
ead
ers
•E
nh
anced b
iblio
gra
ph
ic info
rmation
•G
oogle
searc
h s
yste
m
•A
va
ilab
le b
y institu
tion
al subscri
ptio
n
•1
stchapte
r fr
ee-t
o-v
iew
•C
ritical m
ass o
f conte
nt
Jo
inin
g t
he
eR
evo
lution
…
200
7 a
nd b
eyon
d
•O
NIX
data
•C
om
pre
he
nsiv
e o
nlin
e c
ata
log
ue
•P
OD
•E
-Mark
etin
g a
nd d
ata
feeds
•eB
ooks
RS
C B
ooks g
o d
igital
The s
hift fr
om
paper
to e
lectr
on
ic d
issem
ination:
•A
ssocia
ted
new
busin
ess m
odels
and a
ccess to
institu
tio
na
l lib
rari
es
•B
esp
oke lis
t m
ark
eting a
nd s
ale
s a
ctivitie
s
•E
nh
anced v
isib
ility
, usage a
nd a
ckno
wle
dge
ment
of
truste
d o
nlin
e info
rmatio
n s
ourc
es
•In
cre
ased p
roduct
list
usin
g p
rint on d
em
and
techno
log
ies
Vis
ibili
tyT
op 1
0 I
nstitionalU
sers
, b
y location Q
1 2
00
8
Australia
8
UK
9
Canada
UK
USA
Germany
Israel
New Zealand
Australia
Australia
Country
10
7654321Rank
Go
og
le B
oo
k S
ea
rch
•P
art
of G
oog
le s
earc
h e
ng
ine
•O
nlin
e v
iew
ing o
f lim
ited a
mount
of each b
ook
•C
onte
nts
cann
ot
be c
op
ied o
r printe
d
•A
mount
vie
wab
le s
et by p
ub
lish
er
•D
irect
links to R
SC
onlin
e c
ata
logue
•htt
p:/
/books.g
oogle
.co.u
k/
Am
azo
n
•C
onte
nt
of books u
se
d in c
usto
mer
searc
hin
g
•B
row
se a
sm
all
am
ount
of conte
nt
•A
“virtu
al booksh
op”
exp
eri
ence for
custo
mers
•V
iew
ing /
printing o
f w
hole
bo
ok n
ot
possib
le
Ne
w M
ark
etin
g T
oo
ls
Results
•W
ork
ing w
ith 2
key p
art
ners
cover:
•c.
63%
of searc
h e
ng
ine u
sers
•c.3
9%
of th
e o
nlin
e p
rint
book m
ark
et
•M
any o
ther
onlin
e p
rint tr
ade c
hann
els
ava
ilable
:
•covering n
ich
e m
ark
ets
•exp
loitin
g e
xis
ting r
ela
tionsh
ips
•pro
moting c
om
petitive
ness w
ithin
the m
ark
et
Re
sults
•200
7 p
rint
sale
s w
ere
up v
s2006
eB
ook s
ale
s c
onstitu
ted ~
10%
of th
e t
ota
l years
revenu
e–
surp
lus c
ontr
ibution t
o the o
rganis
atio
n
•200
8 p
rint
sale
s w
ere
up v
s2007
~
9%
of prin
t re
venue P
OD
eB
ook s
ale
s c
onstitu
ted ~
30%
of th
e t
ota
l years
revenu
e
–surp
lus c
ontr
ibution t
o the o
rganis
atio
n
•S
ubm
issio
ns c
ontinu
e t
o r
ise,
exis
tin
g a
ctivitie
s h
ave
bee
n s
upp
ort
ed b
y the e
lectr
on
ic b
ook lau
nch
Ta
ng
ible
re
su
lts &
sta
tistics
By t
he e
nd o
f Q
1 2
008
:
•52%
of
2007 v
isits t
o b
ooks
•40%
of
2007 c
licks t
o R
SC
Sho
p
En
d o
f 2
00
8 e
Bo
ok
Do
wnlo
ad
s u
p 1
73
%
on
20
07
Se
ed
ing
th
e f
utu
re
Imp
rovin
g th
e c
ultu
re o
f
aca
de
mic
pu
blis
hin
g•
Cre
ating a
culture
of
liste
nin
g t
o u
sers
usin
g m
etr
ic a
nd
ana
lysis
•E
mbed
din
g m
etr
ics a
nd a
na
lytics into
key a
reas
(editori
al, s
ale
s,
mark
eting,
pro
duct
develo
pm
ent)
•C
om
mun
icating d
irectly w
ith o
ur
custo
mer
base
Imp
rovin
g th
e c
ultu
re o
f
aca
de
mic
pu
blis
hin
g
•E
xam
ine w
hat
peop
le a
re u
sin
g
•E
xam
ine h
ow
are
they u
sin
g it
•E
xam
ine h
ow
they a
re f
indin
g it
•U
nders
tan
d p
refe
rences –
there
is r
are
ly t
he a
ggre
ga
te
avera
ge c
usto
mer
Tra
nsfo
rmin
g S
tra
teg
y
•F
ocusin
g m
ore
clo
sely
on c
usto
mers
than
ever
befo
re
•Id
entify
ing the c
hangin
g n
eeds o
f
custo
mers
(and b
uyers
)
•Im
ple
menting feedback m
echanis
ms
•O
ffering the p
roducts
with functionalit
y that
the u
sers
valu
e m
ost
E-book publishing –
the revival of book publishing for small &
medium size academic publishers?
•Levera
ge o
n t
ruste
d s
ourc
e a
nd q
ua
lity c
onte
nt
reputa
tio
n
•In
cre
asin
g f
lexib
ility
and r
each
•In
cre
asin
g s
ale
s o
pp
ort
unitie
s
•R
eviv
ing o
lder
conte
nt
•R
espo
nsiv
e t
o c
usto
mer
needs