Carlsbad Business Journal - February 2015

If you’re looking for the per-fect Southern California coastal wedding experience, look no fur-ther than the Sheraton Carlsbad Resort & Spa. From its picture-perfect landscape of rolling lawns and tranquil ocean breezes to its dedicated staff and state-of-the-art facilities, it’s hard to equal the warmth, elegance and hospitality that this wedding venue offers.

Part of the beauty of booking your wedding at the Sheraton Carlsbad Resort & Spa is access to the resort’s wedding manager, Louise Lambert. A certifi ed wed-ding professional, Lambert has worked in the hospitality and event planning industry in San Diego for 17 years and has helped plan more than 500 weddings.

Not only is Lambert a seasoned expert in her fi eld, but she also adores every facet of planning a wedding. That means that from recommending vendors to iron-ing out last-minute details, she is passionate about making your

wedding a fun, enjoyable and relaxed experience for everyone.

The resort’s location and nearby attractions will also be a big part of what makes your wedding here enjoyable. There’s truly something

for everyone!While the guys enjoy a round of

golf at The Crossings at Carlsbad golf course, the girls can pamper themselves with organic marine-based spa treatments at the Ocean

Pearl Spa. Guests can also enjoy the private entrance to LEGO-LAND California Resort, shopping at the Carlsbad Premium Outlets or nearby Carlsbad beaches.

And when it comes to feeding the wedding party and guests, the culinary experts and banquet team at the Sheraton Carlsbad Resort & Spas strive to make each catered experience memorable. Whether you’ve booked a private ballroom or you’re hosting your event out-doors, their customizable menus feature only the highest quality ingredients and stunning presen-tation for up to 600 guests.

For a smaller affair, rehearsal dinners or al fresco dining, try the resort’s signature Twenty/20 res-taurant and wine bar. Named for its panoramic views of the Pacifi c coastline, guests can enjoy 180 degree coastal views and fresh, local and seasonal cuisine all year long. Several seating options and

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AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCEVOL. 32, NO. 2 FEBRUARY 2015

SIGN POINTS TO FUTUREThe Chamber celebrated the lighting of the Carlsbad Sign. 2 IN BUSINESS

AND IN LOVEChamber members share the stories of how they went into business together.

12-13

Sheraton Carlsbad Resort & Spa: making dreams come true

BUSINESS SPOTLIGHT

Village Faire championdies at 90

Keith Eugene Kennedy, who grew the Carlsbad Vil-lage Faire from a humble sidewalk sale to become the largest one-day street fair of its kind in the nation, died on Friday, Jan. 2. He was 90.

He was born in Orleans, Nebraska, on July 8, 1924. At age 17, he enlisted in the Marines and served through the WWII island hopping campaigns of the Pacifi c Theater.

Returning from the war, he settled in Carlsbad and remained in the Marine Corps Reserve while begin-ning his career with AT&T.

He was activated for the Korean War in 1950, where he served from the Pusan perimeter, through the Inchon landings and on to the infamous Chosin Reservoir fi ght against the Chinese in 30-below zero weather. Keith was one of the “Frozen Chosen,” the

The Carlsbad Chamber of Commerce has known for a long time that the Carls-bad Village Faire, held on the fi rst Sun-days of May and November, is the larg-est one-day street fair of its kind in the nation based on the number of vendors.

When it came to estimating how many people it drew, however, the Chamber always had to rely on a bit of guesswork, since the Faire doesn’t track admission to the tens of thousands that attend each year looking for unique gifts, a family-friendly atmosphere and a fun commu-nity tradition.

Now, however, technology — and Chamber member AirPatrol Corpo-ration, a Sysorex Company — the Chamber has a more accurate count, one that validates the fi gure of 90,000 to 100,000 that the Chamber has used.

Using the “pings” that cellphones emit as people move them around, AirPatrol has determined that 71,717 people attended the last edition of the Faire, which was held on Nov. 2, 2014. Brian Roth of Kennedy and Associates, which operates the Carlsbad Village Faire for the Chamber, noted that the fi gure doesn’t include children or adults who don’t carry cell phones and that the survey did not account for the entire area of the Village Faire.

“These results pretty much authenti-cate what we’ve always said,” Roth said. “When we have vendors that ask how many people come to the Faire, we can tell them with authority that we have 90,000 to 100,000.”

The Sheraton Carlsbad Resort & Spa offers a richly scenic setting, ocean views and world-class cuisine to make any wedding special.

SEE VILLAGE FAIRE Page 11 SEE KENNEDY Page 11

Cell phones track Village Faire attendance

Technology makes case for 100,000 attendance

IN MEMORIAM

HOW IT WORKSAirPatrol uses the “pings” that cellphones use to communicate with cell towers on a periodic basis to let the tower know where the phone is. Because most people carry a cellphone, these “pings” can be used to anonmymously count the number of people in an area. Here’s how it works:

1. Small sensors are placed to form a “zone”2. Cellphone “pings” outside of the zone3. Cellphone “pings” again inside the zone4. Cellphone pings again on as it leaves. AirPatrol counts the device as one “visitor”

1

2 3 4

IN IN BUSINESS

LOVE

2 | WWW.CARLSBAD.ORG

INDEX

TO YOUR HEALTH ........................ 15

WORDS OF WISDOM ................... 3

MEMBER DIGEST ........................ 7-10

CITY NEWS ................................. 5

EDUCATION NEWS ...................... 6

REAL ESTATE ............................... 14

LEGAL UPDATE ............................ 4

ADVERTISING SPOTLIGHTIN BUSINESS AND IN LOVE .......... 12-13MEMBER MARKETPLACE ............. 15

Published monthly by the Carlsbad Chamber of Commerce. Subscription price is deducted from dues of Chamber members.

CARLSBAD BUSINESS JOURNAL5934 Priestly Drive • Carlsbad, CA 92008Ph. (760) 931-8400 • Fx. (760) 931-9153

[email protected]

DIRECTORS

David Bennett Tri-City Medical Center Joseph Charest Katz & Associates John Haedrich Tip Top Meats/European Deli Lupe Hairston Freedom Window Cleaning John Hanley Solatube Global Marketing, Inc. Tucker Hohenstein Colliers International Carlsbad Frank Idris LEGOLAND California Resort Brian Lee Wells Fargo Bank Rick Lemmo Caruso Affiliated Matt Leonard Edward Jones Peter MacLaggan Poseidon Water, LLC Larry Magor Omni La Costa Resort & Spa William Meade Jr., MD Activ8 Athleticism Trisa Mills TaylorMade Golf Company Niels Norby SD Trophy Ryan Perry Westfield Carlsbad Don Sando Strategic Results Group Don Schempp Torrey Pines Bank Carlsbad Michael Schroder Cal State San Marcos Lee Sterling Leon P. Sterling,

Commercial Tenant Broker Jeffrey R. Stoke, Esq. Procopio, Cory, Hargreaves & Savitch, LLP Tim Stripe Grand Pacific Resorts, Inc. Amber J. Ter-Vrugt Scripps Health Jim Valentine SDG&E Scott White New Village Arts

ADVISORY COUNCIL

Ofie Escobedo Lola’s 7-Up Mexican Market & Deli Suzette Lovely Carlsbad Unified School District Ryan Ross North County Transit District Sam Ross Visit Carlsbad Michael Schumacher City of Carlsbad Liaison Sandy Wilson Camp Pendleton

STAFF Ted Owen President & CEO Toni Padron Executive Vice President & COO Bev Jorgensen Vice President, Corporate &

Member Relations

Lynn Delanzo Information Specialist AnnMarie Gabaldon Director of Sales & Marketing Bonnie Hoffman Business Services Manager José A. López Director of Communications/

Editor, Carlsbad Business Journal Kathleen Mandig Business Development Manager Scott Peltier Marketing Specialist Edgar Rodriguez Art Director Kathy Steffen Member Services Manager

ASSOCIATES Carlsbad Business Journal Printing Advanced Web Offset

MISSION STATEMENT “The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”

OFFICERSCHAIRMAN OF THE BOARD

John Osborne AT&TCHAIRMAN ELECT

Carmen Rene Thermo Fisher ScientificTREASURER

John Lechleiter AKT, LLPVICE CHAIR OF PUBLIC POLICY

Michael Howes, AICP Howes, Weiler and AssociatesVICE CHAIR OF ECONOMIC DEVELOPMENT

Ahmed Haque NRG Energy, Inc.VICE CHAIR OF BUSINESS

& COMMUNITY DEVELOPMENT Deb Beddoe YourOpsManager

VICE CHAIR OF STRATEGIC PLANNING Lou Storrow Storrow Law, APC

PAST CHAIR Carlton Lund The Lund Team

Carlsbad Sign points to bright past and future

A lot of things change over the years and over the decades with the passage of time. Some things never do.

Today, we stand here to dedi-cate and light this sign — a gift to the City of Carlsbad from the busi-ness community and the Carlsbad Chamber of Commerce, made possible by a generous gift from TaylorMade Golf and by the vision of Carlton Lund, who preceded me as chairman of the Chamber’s Board of Directors.

This sign is a near-replica of a sign that stood near here in the late 1930s, but there are few details about what happened to that original marker. There’s a grainy photo from which this design was taken and a small two-paragraph blurb published in a column on the Carlsbad Journal on August 11, 1938.

The article, headlined as “Lighted Carlsbad Sign Marks South Entrance,” talks about the effort of the Community Club, the California-Carlsbad hotel and Albert Cohn, a successful Los Angeles based grocer who retired here in Carlsbad and was known for philanthropic causes and development here in Carlsbad. In fact, coincidentally, his home and estate was just a stone’s throw from here.

The article concludes that, “the

large sign is illuminated by night, and can be seen from a consider-able distance.”

The “Community Club” men-tioned in the article was none other than the Carlsbad Chamber of Commerce. You might know that this organization has been around for more than 90 years, but it, too, was hard hit by the Great Depression. Our Chamber went on hiatus in 1936 and 1937 and held very few meetings.

In 1938 and 1939, when that article was published, the Chamber was revived with the help of then-Chamber Presi-dent Sam Fraser, who added a new twist. The Chamber was renamed to the Carlsbad Com-munity Improvement Club in the hopes of attracting both residents and business owners. The orga-nization went back to being the Carlsbad Chamber of Commerce in 1940.

Today feels like a historic

occasion but only time will tell whether this sign is truly iconic, or if it too will be forgotten by the passage of time.

My prediction is that this sign will become a much beloved icon in the City of Carlsbad for years to come. Though it has only been up for a little while, the response from the community has been positive.

It creates a great sense of place for those cruising down another icon that was lost to time, Route 101.

So what are the things that don’t change in Carlsbad?

One of those things is the

leadership that the business com-munity and the Carlsbad Chamber of Commerce have provided to this City over the years. Before the City incorporated in 1952, the Chamber took up many causes that shaped Carlsbad into the city that it would become.

That’s why we’re here – to dedi-cate this awe-inspiring sign that is testament to the important role that business has played in the City of Carlsbad’s success.

This will be inscribed in a com-memorative plaque that will soon be placed on one of these support beams.

JOHN OSBORNE

FROM THECHAIRMAN

Chairman of the BoardCARLSBAD CHAMBER OF COMMERCE

Hundreds gather at the intersection of Carlsbad Boulevard and Carlsbad Village Drive for the dedication and lighting ceremony of the Carlsbad Sign. (Photo Provided by City of Carlsbad)

Hundreds of you joined us on Jan. 8 to celebrate the dedication of the Carlsbad Sign. It was such a great community-building event and I was proud to be a part of the celebration. For those of you who

weren’t there — or who couldn’t listen to what I had to say at the event — I wanted to publish the words of my speech. I think they provide an important link of what the sign is really about, and why the Carlsbad Chamber of Commerce took the lead in this project.

Attendees at the Carlsbad Sign lighting ceremony take a photo of themselves during the celebration. (Photo Provided by City of Carlsbad)

CARLSBAD BUSINESS JOURNAL FEBRUARY 2015 | 3

Jazzercise’s new lookCarlsbad-based Jazzercise has unveiled

an edgy and modern look that reflects the calorie-crushing intensity of its workouts and confront the misconception that the company hasn’t evolved from its meteoric rise in the 1980s.

The new brand expression is edgy, intense, hard hitting and modern, mirroring what customers experience in class today.

“Some people still think legwarmers and leotards when they hear Jazzercise, but we left the ‘80s behind a long time ago,” said Judi Sheppard Missett, Jazzercise Founder and CEO.

“Jazzercise is the original dance party workout and 45 years later we continue to transform the bodies and lives of our custom-ers because we know how to get results and keep it fresh,” she added.

We constantly evolve our workouts, mixing in new music, new moves and new classes to keep it challenging. Today we recharged our brand to reflect the edge, energy and intensity of our classes and to reach out to

a new audience with a bold new message: you think you know us but you don’t.”

Campaigns will feature a new visual expression that focuses on intensity and results and a new logo and brand mark that both honor the company’s 45 years of lead-ership in dance fitness and push it forward with bold colors and a clean edge.

Those of you who have read my columns in the past know that I like to share inspirational and aspirational quotes to help you navigate business and life. This month, I’d like to share with you quotes that were compiled by someone else.

Many of you may have known Keith Kennedy, community volunteer extraor-dinare, who died last month at age 90. At his funeral, his family shared that he was, like myself, a collector of quotes. In his home, among the carefully organized receipts and lists, and medals, pins, plaques and awards that testified to a lifetime of service to our country and the community of Carlsbad, his family found dozens of clippings and quotes.

Here are some of Keith Kennedy’s favor-ite quotes.

• The greatest single cause of a poor self-image is the absence of uncon-ditional love.

• People need loving the most when they deserve it the least.

• If you love someone you will be loyal to him no matter what the cost.

• If you love someone you will always believe in him.

• Never tire of loyalty and kindness. Hold these virtues tightly. Write them deep within your heart.

• The successful person is the one who has integrity and is consistent.

• A man is known by his actions. • A good man is guided by his

honesty.• Use a negative word on someone

else and you’ll feel some influence of the poison yourself.

• When you throw dirt at people you’re not doing a thing but losing ground.

• Rare indeed is the person who can weigh the faults of others without putting his thumb on the scale.

• Whatever picture you paint in your

own mind, the mind goes to work complete.

• 90 percent of the way you feel is determined by how you want to feel and how you expect to feel.

• Motivation follows the action.• Where you go from here is entirely

up to you.• Character - not wealth, power, or

position - is the supreme word. • It is not what happens to you that

determines how far you go in life; it’s how you respond to what hap-pens to you.

• The great truths in life are the simple ones.

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The collected wisdom of Keith E. Kennedy

TED OWEN

WORDS OFWISDOM

President & CEO CARLSBAD CHAMBER OF COMMERCE

Keith E. Kennedy, who helped grow the Carlsbad Village Faire into the event it is today, died last month at the age of 90.

ViaSat has taken another step forward with its plan to launch another satellite into orbit to transform satellite broadband by selecting a company that will take care of the launch.

SpaceX is schedule launch ViaSat-2, in the late summer of 2016 launch from the Kennedy Space Center in Florida.

The satellite will travel inside a Falcon Heavy, the world’s most powerful rocket, with the ability to lift more than twice the payload of the next closest launch vehicle at only one-third the cost. Falcon Heavy is an evolution of the flight-proven Falcon 9 that is used to launch commercial sat-ellites as well as cargo missions to the International Space Station.

Beginning with ViaSat-1, ViaSat began a transformation of satellite communica-tions into a network technology that can provide high-performance services com-petitive with terrestrial alternatives, rather

than being merely a last resort. ViaSat-2 is designed to provide another leap ahead in broadband service quality for residential, mobile, and enterprise satellite services.

“One of the primary objectives for ViaSat-2, beyond higher speeds, is to offer more data with all of our service plans. That’s what customers want from any wireless service,” said Mark Dank-berg, ViaSat chairman and CEO. “We can do that by building a network with lots more network capacity at a cost that will attract more customers, and that’s what this new class of satellite is designed to do.”

ViaSat-2 is expected to cover seven times the geographic area and offer twice the bandwidth economics advantage of ViaSat-1, which is already the highest capacity satellite in the world. Planned coverage includes North America, Central America, and the Caribbean basin.

ViaSat shores up plans for second satellite


The National Labor Rela-tions Board was first estab-lished in the Great Depres-sion to protect employees’ right to unionize, overseeing union elections and correct-ing unfair labor practices.

However, in recent years the federal agency has taken a broader view of its mis-sion and has begun looking at non-union businesses, focusing on what constitutes “concerted activity” – that is, the rights of employees to discuss wages and working conditions with each other and the public – under Sec-tion 7 of the National Labor Relations Act.

Much of the Board’s scrutiny has fallen on an employer’s written rules – like the computer use and

social media policies found in many handbooks – that it sees as tending to “coerce” employees to give up their Section 7 rights.

Simply maintaining the wrong policies may violate federal law.

Even if you are a non-union employer, several recent deci-sions may give you a little concern and “coerce” you to review your handbook.

USE OF WORK E-MAILIn the recent case of

Purple Communications Inc. and Communication Work-ers of America (December 2014), the board found that an employee with access to the employer’s email has the right to use it, during non-working time, to discuss working conditions and even to organize.

It found that this kind of policy language was unlaw-ful in that it tends to chill concerted activity:

“The Company’s email system is for business use only. Employees may not use it for a) engaging in activities on behalf of organizations or persons with no professional or business affiliation with the Company, or b) sending

uninvited email of a personal nature.”

The Board didn’t care that employees had other means to communicate with each other, such as their cell phones, texts, Facebook and outside email accounts.

It ruled that the company can only impose a restriction if it’s “necessary to maintain production or discipline,” a high standard to meet.

If employees are using the company’s email system for concerted activity, employers have to be careful in moni-toring that use.

First, you should have a policy that informs employ-ees that their use of the company’s computers and email is not private.

But you also need internal policies to be sure you are not focusing your monitor-ing efforts on these activities – that would be a separate violation of federal labor law.

SOCIAL MEDIA POLICYIn another NLRB case

involving a Hooter’s restau-rant, a server (known as “a Hooter Girl”) was fired for complaints posted on Instagram about a bikini contest that she felt was “rigged.”

The Board reviewed the store’s Social Media Policy and found that it violated federal labor law.

Among other things, the policy prohibited the following:

• “insubordination...lack of respect and cooperation…”

• Off duty acts that impact company reputation

• “any other action…threat to smooth operation, goodwill, or profitability of the business.”

• Disrespectful remarks,

discussing tips with guests, no profanity or “negative comments”

While these sound like general rules of discipline, the Board found that employees would “reason-ably construe the policy to prohibit protected activ-ity” because they were too vague.

In another case, even a dress code was challenged as a violation of employee rights.

It’s a good idea for employers to have their handbooks reviewed every year, but especially if the laws have changed or if it has been several years since the last legal review.

Storrow is a labor and employment lawyer in Carlsbad.

He can be reached at [email protected]

Reserve your space today! AnnMarie Gabaldon | 760.931.8400 | [email protected]

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Walk + Bike = Good business in CarlsbadEarly in my career I lived

on the East Coast in a busy metropolitan area. I gave up my car and relied totally on walking, biking and public transportation to get to work, do my shopping and run other errands. Because I was seeing businesses up close and in person, instead of rushing by in a car, I always knew when some-thing new was opening or when one of my favorite shops had new merchandise on display. Sure, I was limited to what I could carry, but I stopped by frequently and became a regular customer to many businesses in the area.

For this Southern Califor-nia native, going without a car was novel and opened up a whole new way to experi-ence my surroundings. Now, all these years later, as cities here in car-centric Califor-nia are starting to promote more walking and biking, I am happy to say that Carls-bad is leading the way.

The City of Carlsbad, working in partnership with Circulate San Diego and the San Diego County Bicycle Coalition, has launched a campaign to promote walk-ing and biking around Carls-bad, with a special focus on

the downtown Village and surrounding areas.

The campaign is called Walk + Bike Carlsbad and is a year-long effort designed to show people the joy, beauty and many benefi ts of walking and biking instead of driving on short trips around town. It’s funded by the San Diego Association of Govern-ments and will be a model for cities throughout the region to encourage walk-ing and bicycling to improve the health of people and the environment.

Carlsbad is proud to develop the pilot program for this effort, which fi ts right in with our community values and recent efforts to transform the way we think about street design and traffi c fl ow. The philosophy behind “complete streets” (or “livable streets” as we

call it here in Carlsbad) is that everyone ought to have safe, comfortable and con-venient access to commu-nity destinations and public places, whether walking, driving, bicycling or taking public transportation.

You have probably noticed more sidewalks and bike lanes around town over the past few years, especially in the Village area, which is also home to new bike racks,

improved lighting for safety and ambience, street fur-niture, and hanging fl ower baskets making it a more inviting place to visit on foot and by bike. New directional signs are also in the works, geared toward walkers and bicyclists.

The campaign also fi ts right in with our continuing efforts to promote healthy, active lifestyles, sustainability and economic development.

Studies show that getting people out of their cars helps promote local businesses, through additional exposure and foot traffi c.

Don’t worry, we’re not suggesting people give up their cars completely. Instead, this campaign is focusing on getting people to try making short trips, when possible, on foot or by bike.

Business involvement is

an important part of the campaign. Many Carlsbad companies, like ViaSat, Jet-Head, Legend3D and Spy Optic, already have pro-grams to encourage their employees to be fi t and active.

Contributing to employee wellness has been found to reduce absenteeism, increase morale and even promote greater productivity.

In addition to encouraging walking and biking among employees, businesses can sign on to the campaign by displaying an offi cial Walk + Bike decal in their windows, showing the community they support the effort. Some businesses are offering incentives to customers who bike or walk, and others are helping with special events and promotions.

If you’d like to get your business involved, contact our business outreach liai-son, Hannah Williams, at [email protected] or 858- -472-6025. You can also visit the campaign website at www.carlsbadca.gov/walkbike.

Let’s show the region, once again, why Carlsbad is the place where “Life in Action” is not just a tagline, it’s who we are.

KRISTINA RAY

CITYNEWS

Communications ManagerCITY OF CARLSBAD

The City of Carlsbad has launched a campaign to promote walking and biking around Carls-bad, with a focus on the downtown Village and surrounding areas.

The Milken Institute has named the San Diego-Carlsbad-San Marcos region as one of the “Best Performing Cities 2014.” The region is number 22 in the annual index that measures areas in the United States where jobs are created and sustained.

The area gained 21 spots to be placed among the Top 25 areas based on “robust job and wage growth,” according to the study, which cited strong research and development clusters that attract skilled employees as the area’s top asset, but the high cost of doing business as one of the area’s tops liabilities.

San Francisco took the top spot, lifted — like most of the areas on the list and most of the U.S. — by its technology sector.

Our area, however, was one of two metro areas in the Top 25 that underperformed the national average for high-tech growth, attracting only $765 million in venture capi-tal in 2013, the lowest level in 10 years. However, “it did better the fi rst two quarters

of 2014, attracting more capital compared with the same period in 2013.”

The area’s established biotech cluster was named as one of its strengths, according to the report, which stated that in 2013, 125,000 people were employed in the pro-fessional, scientifi c and technical services sector, which added 3,588 jobs that year and took employment back to levels set in 2008.

“2014 was a banner year for employ-ment growth in the United States. During the year all 8.7 million jobs lost during the Great Recession were recovered — and then some,” says Ross DeVol, chief research offi -cer of the Milken Institute and one of the report’s authors. “Yet our country’s signifi -cant fi nancial and social challenges remain, and are best addressed by developing local strategies to foster high-quality jobs. Our Best-Performing Cities are showing the way.”

The index has been published in the last 15 years.

Residents give high ratings in annual surveyCarlsbad residents continue to give the

city high marks for services and quality of life, record highs in some cases and gener-ally higher than other comparable cities, according to Josh Williams, president of BW Research, who presented the fi ndings of the city’s annual resident satisfaction survey to the City Council recently.

Carlsbad-based BW Research completed about 1,000 telephone surveys in August 2014. Participants were chosen at random using landline and mobile phone numbers. According to Williams, the percentage of surveys completed by mobile phones con-tinues to increase, with a new high in 2014 of 50 percent. The survey has a margin of error of approximately 3 percentage points.

Pointing to all-time highs in several cate-gories, Williams said that often a signifi cant event, such as the Poinsettia Fire response last May, can affect how people perceive a city.

“The survey doesn’t tell us why people are more satisfi ed, but I think it’s reasonable

to assume that the competence the city demonstrated in responding to the fi re could have resulted in an overall increased level of satisfaction with the job the city is doing,” said Williams.

The survey shows that 95 percent of residents were satisfi ed with the job the City of Carlsbad is doing to provide city services, and nearly two-thirds, 65 percent, were very satisfi ed. Ninety-eight percent of residents rated their quality of life in the City of Carlsbad as excellent.

Continuing on a trend from 2013, resi-dents were more positive than in previous years regarding the direction of the quality of life. In 2010, 17 percent of Carlsbad residents indicated the quality of life was getting better, almost equal to the 15 per-cent who said it was getting worse. In 2014, 31 percent of residents indicated the quality of life in Carlsbad is getting better, almost three times the 11 percent who said it was getting worse.

— Source: City of Carlsbad

Region among top performing in the U.S.


Walk+Bike Carlsbad = Good for Business

Give your business an active start this year with Walk+Bike Carlsbad, a campaign led by the City of Carlsbad, Circulate San Diego and the San Diego County Bicycle Coalition, designed to promote walking and biking in Carlsbad.

Walking and bicycling are good for business:+ Healthy Employees + Frequent Shoppers+ Loyal Customers + Better Environment

Learn how to make an active year good for your business at www.carlsbadca.gov/walkbike

CHSTV gives students a well-rounded start in communications

Introducing MiraCosta’s new leader, Dr. ‘Sunny’ Cooke

MiraCosta will add bachelor degrees

The California Community Colleges Board of Governors has voted to give MiraCosta College initial approval to host a pilot baccalaureate program. MiraCosta Col-lege is among only 15 of California’s 112 community colleges selected to host a program.

“This is an historic moment not just for Cali-fornia’s community colleges, but also for MiraCosta Col-lege,” said MiraCosta Col-lege Superintendent/Presi-dent Sunny Cooke. “I want to extend my appreciation, gratitude and congratula-tions to the many MiraCosta College faculty, staff and administrators whose vision and persistence made our selection possible.”

The program will prepare students for employment in the manufacturing sector of the biotechnology industry, which includes biotherapeu-tics, diagnostics, supplies and services, and industrial products.

The degree will also pre-pare graduates for techni-cal and quality assurance/control-related positions.

“The biomanufacturing baccalaureate program will help fulfill an unmet work-force need for the greater San Diego region,” said Dr. Cooke. “It builds on an already exemplary Bio-technology Program and is responsive to the local need for trained manufacturing and production technicians in North County. Due to our location and our relation-ships with local biotechnol-ogy companies, MiraCosta College is uniquely posi-tioned to meet this biotech-nology workforce need.”

San Diego County is one of the top three life-science clusters in the country, with many biotech companies operating in the MiraCosta College district, which spans from Oceanside to Carmel Valley.

Local biotechnology com-panies have expressed their support of the proposed bac-calaureate program, includ-ing Carlsbad Chamber mem-bers MO BIO Laboratories, Thermo Fisher Scientific and Beckman Coulter.

“Our proposal for a degree program in bio-manufacturing is incredibly important to our region and, specifically, North County San Diego,” said Mike Fino, MiraCosta College biological sciences instructor. “Objec-tively, this is a remarkably worthy degree program that is industry-responsive with well-paid, in-demand career paths within an industry seg-ment that is one of the larg-est in the nation.”

Under the law, the four-year degree program must be up and running by at least the 2017-18 academic year, however, districts may start their programs by the fall 2015 semester.

Districts must also seek approval from the Accredit-ing Commission for Com-munity and Junior Colleges to start a program.

Where are high school students likely learn the “soft skills” they need to be successful in their careers, such as time management, professional communication, meeting deadlines, finding leads, networking, using social media? They learn these skills and more on the set of CHSTV.

Every morning at 9 a.m. Carlsbad High School stu-dents produce and broad-cast an informative live television show. Student journalists create news, sports, and feature stories, and interview guests on the air. The school’s morning announcements are included in the content. The program is community-focused and streamed live on Time-War-ner and AT&T cable.

Students also produce documentary films for PBS television and general release. The funding for these films provides income that sustains the journalism program.

CHS’s most recent film, Invisible Threat, its most ambitious project to date, was screened for members of Congress in Washington, D.C., featured on the front page of the LA Times, and recently honored with the

Drew Silvern Excellence in Journalism Award by the San Diego Press Club. The film website is www.chstvfilms.org

Broadcast Journalism teacher, Doug Green, says, “The focus of the CHSTV program is on journalistic research and writing.”

Green, a National Tech-nology Educator of the Year finalist, has worked for PBS and the United States Department of Defense School System. His extensive knowledge of the industry has guided many students into careers in journalism and related fields. One hundred percent of CHSTV seniors attend college after graduation, and approxi-mately 70 percent pursue degrees related to film, broadcast or public relations. Last year CHSTV seniors went on to Arizona State, Chapman University, USC, Montana, CSU Fullerton and the University of Colorado at

Boulder. CHS has an articula-tion agreement for its broad-cast producing and writing class that grants college credit at Palomar College.

CHSTV students seek internships with local busi-nesses and media outlets. With equipment and support provided through a partner-ship with ViaSat, CHSTV will soon have the capacity to broadcast via satellite.

The CHSTV program is a member of the Student

Television Network (STN), a national organization head-quartered in Carlsbad. This year, STN’s national conven-tion will be held here in San Diego, where more than 2,000 students and teachers will converge for four days of competitions and workshops — led by local and network broadcast journalists, profes-sionals from private industry, and produces and directors from the film industry.

Green is STN’s president,

and CHSTV students will play a key role at the conven-tion by running numerous workshops.

CHSTV provides a unique opportunity for students to work every day in television production, to learn and practice the skills needed for an exciting career, and to be immersed in the important issues of the day.

Carlsbad Unified is a place where students’ dreams can flourish.

Carlsbad High School student Gretchen Miller, right, interviews California State Assembly-man Rocky Chavez for CHSTV.

SUZETTE LOVELY, ED.D.

CARLSBADSCHOOL NEWS

Superintendent CARLSBAD UNIFIED SCHOOL DISTRICT

Dr. Sunita Cooke took helm of college in January

I joined MiraCosta as its superintendent/president in January. I was drawn to North County in general, and to MiraCosta College in particular, because I am eager to be a part of a com-munity that is so obviously dedicated to education — both higher education as well as preK-12.

Access to educational opportunities is a cru-cial component to local economic development. Nowhere is that more evi-dent than North San Diego County, home to some of the highest perform-ing preK-12 schools in the country as well as nation-ally recognized institutions of higher education. North

San Diego County’s strong commitment to education has resulted in a vibrant economy, a growing job market, strong entrepre-neurialism and career oppor-tunities in expanding fields including biotechnology and healthcare.

Families looking to raise their children in areas with superb public education need look no further than coastal North County San Diego and our neighbor-ing communities. Parents, teachers and administra-tors in our local schools

work tirelessly to prepare students for careers and col-lege. Meanwhile, innovative programs like GEAR UP link our junior and high schools with their local community college to create a college-going and college-prepared culture.

Removing barriers to higher education is a priority at MiraCosta College. That’s why the college’s board of trustees elected to waive enrollment fees for concur-rently enrolled high school students, giving them a chance to earn college credit and get a taste of college life. Meanwhile, MiraCosta College students save thou-sands on their way to earn-ing a four-year degree and transfer to universities with significantly less student loan debt.

For those students looking to get the skills they need to start a technical career, there are now expanded

opportunities at MiraCosta College’s new Technology Career Institute (TCI) in Carlsbad. The TCI provides training for careers in the high-tech manufacturing, maritime technology and biotech manufacturing industries.

Our local community also remains dedicated to provid-ing educational opportuni-ties to veterans and active duty military students. Here at MiraCosta College, in order to better serve our veteran population, a new Veterans Information Center opened on the Oceanside Campus in late 2014. With new furnishings, a computer lab and a lounge area, the center provides space where military students can study and get the support critical to their success.

The beauty of education in North County is that oppor-tunities are everywhere. Our preK-12 institutions are top

in their class and those ready to continue beyond high school can find the educa-tion or training they need at MiraCosta College. In addition, students who are ready to earn a bachelor’s or master’s degree don’t have to leave beautiful North San Diego County to do so because our region is home to the burgeoning Cal State San Marcos.

I am excited to work alongside so many profes-sionals dedicated to educa-tion, job training and career advancement. I look forward to making new connec-tions in the community and meeting the business lead-ers served by the Carlsbad Chamber of Commerce.

Please don’t hesitate to contact my office at 760-795-6610 should you wish to set up a time to meet directly with me or wish to learn more about MiraCosta College.

DR. SUNITA (“SUNNY”) COOKE

HIGHERLEARNING

Superintendent/President MIRACOSTA COLLEGE

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCEVOL. 32, NO. 2 FEBRUARY 2015

D IGES TMEMBER INSIDE

› First Friday› Sundowner› New Members

› Calendar› Upcoming Events› On the Move

WHAT’S

Through page 10

It’s a new year and here at the Chamber, that means we’re already knee-deep in what we do best — helping our member businesses and their employees succeed.

One of the ways we do that is by providing many profes-sional development opportun-ties on some of the hottest business topics. In addition to our monthly offerings (including our Sundowners and First Friday Breakfasts), the Chamber hosts workshops that give its members the tools they need to keep their businesses on the cutting edge.

You can fi nd details of all of the opportunities the Chamber is offering in the pages of this Member Digest, or by going to our Event Calendar on our web-site, www.carlsbad.org. Some highlights include the Commu-nications Workshop offered by Rick Davis of Arbor Scientia on Feb. 5 and our brand new Master Series on Google Products and Apps presented by Alex Lipscomb of All Maven, Inc.

We recognize that our busi-nesses are full of busy people, but this month I want to make a case for our members to attend one of our events. More specifi cally, I

wanted to reinforce that once a business or organization joins our Chamber, our services are avail-able to ALL of their employees.

Here are some of the benefi ts of attending one of our professional development opportunities:

• It’s affordable: As an exam-ple, most of our Lunch Bytes programs are $25 to $35. These lunch-time programs have fea-tured training in such in-demand skills including Excel and SEO. I’ve seen similar programs that are much more expensive.

• It’s close to home: You or your employees won’t have to travel far, or stay overnight for our workshops. And because we know that our members are busy, we work to schedule most of our events during hours where they would be less impactful to

attendees.• It allows you to explore:

One of the things we want to avoid is having our members waste their resources on pro-grams or services that they are not going to need. Attending one of our workshops will allow you to see if the topic would be of use to your business.

• We’re business-based: The needs of business owners and business people are different from consumers. All of our pro-fessional development programs and offerings are created with this in mind. They are taught by business owners (in many cases Chamber members) who are more likely to share your expe-riences. Those around you, the participants, are also going to be business owners or business professionals, and you may gain insight just by listening to their questions or speaking with them during breaks.

So make it your goal to come to one of our professional devel-opment programs, or have one of your employees attend.

We’re confi dent that you’ll come away from them equipped with new tools that will help your business.

Chamber members: Send us your employees

BEV JORGENSEN

MEMBERSHIPCOUNTS

Vice President, Corporate and Member RelationsCARLSBAD CHAMBER OF COMMERCE

INSTRUCTOR: Alex Lipscomb | ALL MAVEN, Inc.

THE MASTER SERIESLearn the why and how behind Google Apps for Work, the suite of tools that improves productivity, communication and collaboration in your business. Take part in this Master Series Class from ALL MAVEN and experience in depth training from integration to application of Google Apps.

FEB

19Mastering Gmail and Google Calendar

FEB

26Google Drive: Beyond Cloud Storage (Part One: Google Drive and Google Docs)

MAR

12

Google Drive: Beyond Cloud Storage (Part Two: Slides, Sheets and Forms)

MAR

26Integrating Google Hangouts and Google Plus into your Business

LOCATION: Carlsbad Chamber of Commerce, 5934 Priestly Drive, Carlsbad, CA 92008

TIME: 9-11 a.m.

To RSVP, visit www.carlsbad.org or call the Carlsbad Chamber at (760) 931-8400 for more information

A P R O F E S S I O N A L D E V E L O P M E N T O P P O R T U N I T Y P R E S E N T E D B Y

All workshops are $35 for members and $65 for prospective members.

IN THE NEWS

KUSI News recently featured the Carlsbad Chamber of Commerce in two segments. Bev Jorgensen and members Coolest Shoe in Cali-fornia, Aranelle and Pedego Carlsbad were featured in a ‘Shop the Village’ segment. President and CEO Ted Owen spoke about the economy of Carlsbad and North County on San Diego People


VONS AT LA COSTA TOWN SQUARE

3439 Via MontebelloCarlsbad(760)633-0114www.vons.comAfter 9 months of construction, the La Costa Town Square Vons opened for business on November 5. The store is open 24-hours and 7-days a week.

Join the Carlsbad Cham-ber of Commerce and your fellow members at the Feb-ruary Sundowner, taking place from 5-7 p,m. on Wednesday, Feb. 18 at Floor-ingAmerica by PicketFence Design. Get to know your fellow Chamber members and maybe get some ideas for redecorating your home.

Located at 2718 Gateway Road in Carlsbad, Flooring America by Picketfence design is one of North County’s most dynamic interior design showrooms.

It opened in 2010 and offers an extensive array of fl oor-ing, countertops, window treatments and area rugs.

They provide in-home design consultation by a staff of knowledgeable designers.

Flooring options include: carpet, wood, natural stone, porcelain tile, and vinyl plank. With a com-plete offering of window treatments and countertop products, you can do one-stop shopping to design your small remodel or a complete home makeover.

The Sundowner is one of the Chamber’s most popu-lar monthly events. It is open to Chamber members

only. Prospective members wishing to attend must contact the Chamber at 760-931-8400.

New this year, attendees can register online at www.carlsbad.org for $10 and receive one free raffl e ticket and one door prize ticket.

For those who do not preregister, admission is $15 (cash only) at the door.

For more information or to donate a raffl e prize, contact Kathy Steffen at 760-931-8400 or [email protected].

The Chairman’s Circle was created to give prominent recognition to the companies whose steadfast support has helped the Chamber remain a proven collaborative force that brings business and community together, energized by a shared vision and passion to transform our future.

BENEFITSIn addition to visibility in the Carlsbad Business Journal, marketing materials and event programs, Chairman’s Circle members enjoy a range of bene� ts tailored to their speci� c needs. Chairman’s Circle members also receive priority seating at chamber events and invitations to special Chairman’s Circle Members-Only receptions.

We invite all chamber member companies who are committed to the success, growth and prominence of the Carlsbad Chamber of Commerce and the region as a whole to arrange for a visit to discuss the bene� ts and privileges of The Chairman’s Circle.

To learn how you can join Chairman’s Circle please contact Toni Padron at 760-931-8400.

THANKS FOR YOUR CONTINUED SUPPORT

CHAIRMANS CIRCLEd d

Tuesday, April 28, 20158 - 10 a.m.

In partnership with

Speaker: Cheryl BrownNorth San Diego Small Business Development Center

4 Woman-owned

4 Veteran-owned

4 Small business

4 Green Business

4 Historically Underutilized Business (HUB)

CERTIFICATION WORKSHOP

• What type of certifications are available.

• A detailed description of the application process.

• What is needed to apply for certification.

• Where to get certified.

• The benefits that each type of certification brings.

• The cost and fees associated with certification.

Cost - RSVP is required

Chamber members - FREE

Prospective members - $30

In this workshop you will learn:

For more information Contact the Carlsbad Chamber of Commerce at 760-931-8400.

FEBRUARY 18

NETWORKING OPPORTUNITIES

RIBBON CUTTING

Network (and get ideas for your home projects) at February Sundowner

Power Networking returns for March’s First Friday Breakfast

Power Networking will return to the Carlsbad Chamber of Commerce’s First Friday Breakfast in March, which will be held from 7-9 a.m. on March 6 at the Sheraton Carlsbad Resort & Spa, 5480 Grand Pacifi c Drive.

There’s no speaker to give you time to meet other chamber members and take control of your network-building future.

As attendees arrive, they are assigned to a table where they meet seven new people. Each person gives his or her own 17-second ‘commercial.’

The table facilitator keeps the conversation going

by asking each person questions.

Following this energetic exchange, each person moves to a different table to meet seven new people.

First Friday Breakfast is the Chamber’s premiere networking and business promotional event, and

one of the most regularly attended monthly programs. Admission is $32 for Cham-ber members who register before February 27. After-ward, the preregistration cost is $55 and $60 at the door. Prospective members must contact the Chamber at 760-931-8400.

Tabletop exhibits or Soap-box presentations are avail-able to promote your busi-ness for $75 each, which includes one breakfast, and must be reserved by calling Kathy Steffen at 760-931-8400 or [email protected].

To register for the March First Friday Breakfast, visit us online at www.carlsbad.org.

MARCH 6


Omni La Costa Resort & Spa’s A.J. Avoli, director of instruction, has been honored by Golf Digest’s list of “Best Young Teach-ers in America.” The list includes 40

instructors under the age of 40. Avoli, 33, has been honored each year since 2010.

“It is an honor that I would never take for granted,” said Avoli, “It means the world to me. I am humbled to be held in such high regard alongside these tremendous golf professionals.”

Veteran talent has joined West Steak and Seafood along with sister restaurant Bistro West in Carlsbad. Bobby Daitch joined West Steak and Seafood as the General Manager and Sommelier. Executive Chef David Abella has been chosen to lead in the kitchen.

“Joining an already popular restaurant with celebrated chef David Abella in

the kitchen was an exciting deci-sion,” says Daitch. “Our goal is to make West Steak and Seafood the best steak house in San Diego with the highest level

of hospitality and service with a fun twist. We want to make our guests feel as if they are dining in our own home and they are family.”

“West is an amazing venue and is one of the best dining

experiences in Northern San Diego,” said Chef Abella. “I’m grateful to have a resource like the West farm where I can utilize the seasonal produce and am excited to put my own eclectic style on the cuisine which will be ever chang-ing. I’m a customer oriented chef and enjoy giving the unexpected.”

Over at the sister restaurant, Bistro West, Justin Stark brings his 18 years of restaurant experi-ence and was hired as the General Manager.

“Joining the Bistro West team was an career changing moment for me,” said Stark. “Bistro West’s solid reputation in North County for authentic farm to

table cuisine, with sourcing from its own 3-acre West Farm, fi t per-fectly with my passion for creative and evolving menus.”

Hard work of three employees at the Grand Pacifi c Resorts, Inc. has been recog-nized by a national membership time-share association. The American Resort Develop-ment Association found that Lisa Wanzenried, vice president of mar-keting communica-tions, and Renee Wagner, director of marketing were deserving of the registered resort p r o f e s s i o n a l s label and Amanda Dolan, general manager at Coro-nado Beach Resort received an

Associated Resort P r o f e s s i o n a l designation.

“As Chairman of ARDA’s Educa-tion Committee I am well aware of the importance of nurturing our asso-

ciate’s career development,” said Nigel Lobo, COO, Grand Pacifi c Resorts, Inc. “We are extremely proud of Lisa, Renee, and Amanda and are fortunate to have them on our leadership team. The awards are a testament to their hard work and professionalism.”

Silvergate Bank announced the additions of Jeffrey Hurtik and Ted Peña.

Hurtik has joined Silvergate Bank as the executive vice president and chief information offi cer and will be respon-sible for oversight and updating of the Bank’s infor-mation technology strategies, sys-tems, operations, and information security. Pena has joined as vice presi-dent and manager of the Carlsbad offi ce and will be responsible for all activities of the Silvergate Bank Carlsbad branch, with a strong focus on business development.

Recognition has been awarded to Larry Schallock, a member of the Tri-City Healthcare District Board of

Trustees. As a retired hospital phar-macist and current board member of Tri-City Medical Center, Schal-lock received the prestigious 2014 Leadership in Governance Award by the California Hospital Associa-tion. The award recognizes the commitment to health care poli-cies and issues.

“I am very honored to receive this recognition as our board strives to see our hospital and community health flourish,” Schallock said. “With the team-work from our board, I have used my leadership role to prioritize the medical center’s fi nancial growth and stability, strategic planning and support for the highest qual-ity of care for the residents of our community.”

After serving on the board of directors for the Associated Builders and Con-tractors of San Diego since 2011, Paul Rowan, presi-dent and CEO of Rowan Electric, will serve as 2015 San Diego Chapter Board of Directors and Apprentice-ship Training Trust, and Health Trust Chairman.

“During the lean years, it was teamwork and the willingness to work together that allowed our members to survive, and that same spirit will help our members thrive in 2015 as the economy picks up,” said Rowan. “I look forward to working with the rest of the board and our members to provide the kind of support and advocacy along with advanced education that will help our members win work and be successful.”

Omni La Costa Resort & Spa’s A.J. Avoli, director of instruction, has been honored by Golf Digest’s list of “Best Young Teach-ers in America.” The list includes 40

instructors under the age of 40. Avoli, 33, has been honored each year since 2010.

“It is an honor that I would never take for granted,” said Avoli, “It means the world to me. I am humbled to be held in such high regard alongside these tremendous golf professionals.”

Veteran talent has joined West Steak and Seafood along with sister restaurant Bistro West in Carlsbad. Bobby Daitch joined West Steak and Seafood as the General Manager and Sommelier. Executive Chef David Abella has been chosen to lead in the kitchen.

“Joining an already popular restaurant with celebrated chef David Abella in

the kitchen was an exciting deci-sion,” says Daitch. “Our goal is to make West Steak and Seafood the best steak house in San Diego with the highest level

of hospitality and service with a fun twist. We want to make our guests feel as if they are dining in our own home and they are family.”

“West is an amazing venue and is one of the best dining

experiences in Northern San Diego,” said Chef Abella. “I’m grateful to have a resource like the West farm where I can utilize the seasonal produce and am excited to put my own eclectic style on the cuisine which will be ever chang-ing. I’m a customer oriented chef and enjoy giving the unexpected.”

Over at the sister restaurant, Bistro West, Justin Stark brings his 18 years of restaurant experi-ence and was hired as the General Manager.

“Joining the Bistro West team was an career changing moment for me,” said Stark. “Bistro West’s solid reputation in North County for authentic farm to

table cuisine, with sourcing from its own 3-acre West Farm, fi t per-fectly with my passion for creative and evolving menus.”

Hard work of three employees at the Grand Pacifi c Resorts, Inc.has been recog-nized by a national membership time-share association. The American Resort Develop-ment Association found that Lisa Wanzenried, vice president of mar-keting communica-tions, and Renee Wagner, director of marketing were deserving of the registered resort p r o f e s s i o n a l s label and Amanda Dolan, general manager at Coro-nado Beach Resort received an

Associated Resort P r o f e s s i o n a l designation.

“As Chairman of ARDA’s Educa-tion Committee I am well aware of the importance of nurturing our asso-

ciate’s career development,” said Nigel Lobo, COO, Grand Pacifi c Resorts, Inc. “We are extremely proud of Lisa, Renee, and Amanda and are fortunate to have them on our leadership team. The awards are a testament to their hard work and professionalism.”

Silvergate Bank announced the additions of Jeffrey Hurtikand Ted Peña.

Hurtik has joined Silvergate Bank as the executive vice president and chief information offi cerand will be respon-sible for oversight and updating of the Bank’s infor-mation technology strategies, sys-tems, operations, and information security. Pena has joined as vice presi-dent and manager of the Carlsbad offi ce and will be responsible for all activities of the Silvergate Bank Carlsbad branch, with a strong focus on business development.

Recognition has been awarded to Larry Schallock, a member of the Tri-City Healthcare District Board of

Trustees. As a retired hospital phar-macist and current board member of Tri-City Medical Center, Schal-lock received the prestigious 2014 Leadership in Governance Award by the California Hospital Associa-tion. The award recognizes the commitment to health care poli-cies and issues.

“I am very honored to receive this recognition as our board strives to see our hospital and community health flourish,” Schallock said. “With the team-work from our board, I have used my leadership role to prioritize the medical center’s fi nancial growth and stability, strategic planning and support for the highest qual-ity of care for the residents of our community.”

After serving on the board of directors for the Associated Builders and Con-tractors of San Diego since 2011, Paul Rowan, presi-dent and CEO of Rowan Electric, will serve as 2015 San Diego Chapter Board of Directors and Apprentice-ship Training Trust, and Health Trust Chairman.

“During the lean years, it was teamwork and the willingness to work together that allowed our members to survive, and that same spirit will help our members thrive in 2015 as the economy picks up,” said Rowan. “I look forward to working with the rest of the board and our members to provide the kind of support and advocacy along with advanced education that will help our members win work and be successful.”

Chamber Events

Free Score Business Counseling by Appointment Mondays & Fridays Chamber Closed

FEBRUARY EVENTS

In partnership with

ABC’ sGOVERNMENT C O N T R A C T I N G W O R K S H O P

5 9 3 4 P R I E S T L Y D R . | C A R L S B A D | C A | 9 2 0 0 8

TUESDAY, MARCH 31 8 - 10 A.M. FOR MORE INFORMATION CALL THE CHAMBER AT 760 931 8400 OR VISIT WWW.CARLSBAD.ORG

FREE FOR CHAMBER MEMBERS | $30 FOR PROSPECTIVE MEMBERS | RSVP IS REQUIRED

OF

FOR MORE INFO: 760.931-9153 OR EMAIL [email protected]

HEARTSAVER CPR,

WHAT YOU WILL LEARN: Learn how to recognize a heart attack, stroke or other life-threatening condition. The class features adult, child and infant CPR, automatic external defibrillator (AED) practice and airway obstruction removal. Passing participants receive a two-year course completion card. This class is ideal for teachers, fitness instructors, babysitters or anyone else who needs a CPR card. It is not intended for healthcare workers or anyone who wants to work in a healthcare setting. (Includes student manual)

RSVPClass is limited to 18 attendees so act fast!Must RSVP with payment prior to February 17. Walk-ins are not accepted.

*Passing participants receive a two-year course completion card.

AED AND FIRST AID CLASSPRESENTED BY

SPONSORED BY

FRIDAY FEB 27, 2015

7:15 A.M.— 12 NOON

HEARTSAVERAED AND FIRST AID CLASSPRESENTED BY

COST$50 Chamber Member$75 Prospective MemberIncludes continental breakfast

W W W. C A R L S B A D . O R G

5934 Priestly Drive, Carlsbad, CA 92008 Tel 760.931.8400 Fax 760.931.9153

MEMBERS ON THE MOVE FEBRUARY 2015S M T W TH F S

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

03 Business Resource Committee

04 Government A� airs Committee

05 Communication Principles to Accelerate Your Success Workshop

06 February First Friday Breakfast

10 Sustainability Committee

11 chamberpl8tes

11 Ambassador Committee

13 Ready Carlsbad Business Alliance

13 Co� ee Connection

16 President’s Day, Chamber Closed

17 Technology Advisory Committee

18 February Sundowner

19 Google Workshop: Mastering

Gmail and Google Calendar

24 Carlsbad Business Academy

25 Education Committee

26 chamberpl8tes

26 Google Workshop: Google Drive: Beyond Cloud Storage

27 Heartsaver CPR, AED and First Aid

AVOLI

DAITCH

STARK

WANZENRIED

WAGNER

PEÑA

ROWAN

SCHALLOCK

HURTIK

DOLAN

ABELLA


Accountants/CPA’sNGS, LLPJeanne Goddard(760) 930-0282www.ngsllp.comFull service accounting firm specializing in forensic accounting, tax, business consulting, bankruptcy and insolvency services, assistance with trustees cases, receiverships and investiga-tions.

ArchitectsDavid Wayne DesignDavid Herber(909) 709-2555www.davidwaynedesign.coDavid Wayne is a residential design firm, with a passion for great architecture, sustainable design, site-appropriate buildings and exceeding customer’s expectations, serving San Diego.

Boutiques &Specialty ShopsIndulgenceDarlene Morris(760) 266-4531www.IndulgenceTheStore.comIncredible bath, body, candles, and aromatherapy!

Business DevelopmentConsultantsMotivating The MassesMaria Dowd(760) 931-9400www.motivatingthemasses.comWe help organizations, executives and entre-preneurs uncover their greatest challenges and growth opportunities, then design success strate-gies and action plans that accelerate profits and profoundly transforms lives.

Credit UnionsSan Diego County Credit Union - La Costa Town SquareSarah Bilyeu(877) 732-2848www.sdccu.comSan Diego County Credit Union is a $6.7 billion strong, member-owned financial institution focused on serving the financial needs of San Diego, Riverside and Orange County residents.

Dentistry - General &CosmeticLa Costa Dentistry and Orthodontics Nichole Ball(760) 633-1653www.lacostadentistry.comAll General Dentistry, Orthodontics, Endodontics, Periodontics, Oral Surgery. Modern same-day den-tistry. Numerous payment plan options.

Hearing Aids & AudiologyThe Hearing ExperienceSuzanne Kelly(760) 434-4327www.thehearingexperiences.comWe are a hearing aid company that specializes in new hearing aids, custom ear molds, Bluetooth connections and hearing aid repair with more than 30 years of experience.

Home BuildersShea HomesPaul Barnes(858) 526-6554www.sheahomes.comShea Homes is one of the largest privately held homebuilders. We are a company whose core values revolve around creating homes of impec-cable craftsmanship and design.

InsuranceLiberty Mutual InsuranceVineet Tiwary(760) 930-0841www.libertymutual.com/vineet-tiwaryThrough Liberty Mutual’s Auto and Home Volun-tary Benefits program, your employees receive exclusive insurance discounts while your company enhances its benefits package at no cost.

JewelryRochat Collette Designs, LLCKathy Collette(760) 801-6409www.rochatcollettedesigns.comRochat Collette Designs offers unique quality handmade jewelry and fashion accessories. Our ‘Ame Bijoux’ Barefoot Sandals are offered at specialty boutiques along with other one-of-a-kind items.

Medical Clinics & GroupsKaiser Permanente - CarlsbadMax Villalobos(800) 290-5000www.kp.orgKaiser Permanente is the nation’s leading not-for-profit health plan. The organization employs 7,700 staff and 1,100 physicians, and serves more than 550,000 members at 25 medical facili-ties throughout San Diego.

PharmaciesGreenfield Compounding PharmacySoheil Ahghari(760) 842-1700www.gfcpharmacy.comAs a full-service pharmacy in northern San Diego county, our staff has more than 50 years of com-bined retail experience in pharmacy and patient care and can fill your prescriptions.

RestaurantsHacienda de VegaAlonso Vega-Albela Jr.(760) 738-9805www.haciendadevega.comEst. 2003 - Gourmet Mexican Restaurant serving the true regional foods of Mexico. The 250 seat venue is family friendly and offers a full bar, private dining room and patio.

Theatres - MovieRegal Carlsbad 12Tikva Peace(760) 720-5392www.regmovies.comRegal Carlsbad 12 offers an innovative reserved seating concept by creating an upscale, luxurious ambiance with lavish black leather recliners.

WELCOME NEW MEMBERS

31-35 YearsCarlsbad Unified School District (31)

UT San Diego (31)

26-30 YearsHotchkiss & Anewalt, Inc. (29)

Las Villas De Carlsbad, an Elmcroft Senior Living Community (29)Carrington Real Estate Services (28)

White Construction (28)

21-25 YearsAriniello & Associates (23)

San Diego Tourism Authority (23)Callaway Golf (22)

Dexter Wilson Engineering, Inc. (21)

16-20 YearsMcBride Financial & Philanthropy Concepts (20)

Carlsbad Auto Service, Inc. (19)Del Mar Fairgrounds 22nd Dist. Ag. Assn. (19)

Universal Building Maintenance (19)McDonald’s Plaza Camino Real (18)

Caldo Pomodoro Restaurant (16)

11-15 YearsScripps Health (14)

Comstock & Associates (13)Wells Fargo Bank (La Costa) (12)

American Glass & Mirror Company (11)Goodwill Industries of San Diego County (11)

6-10 YearsLaw Office of Randal B. Hopwood (10)

Premier Jet (10)West Steak and Seafood (10)

Automobile Club of Southern California - Encinitas (9)The Shops at Village Faire (9)

Copper Blue Creative (8)Rancho Carlsbad Owners’ Association (8)

Bagla Law Firm (7)Senor Grubby’s (7)

The Sweet Stop, Owner (7)Carlsbad Dental Care (6)ITT Technical Institute (6)

Karl Strauss Brewing Company (6)Keegan & Baker, LLP (6)

LifePlans Financial & Insurance Services, Inc. (6)Sunbelt Business Brokers of North County (6)

1-5 YearsChristine Rinaldi Photography (5)

Farmers Insurance/Altenbern Insurance (5)HOCOA (5)

Keller Williams Realty (Christine Christoph) (5)Multivariable Solutions, LLC/Wingman Business Consulting (5)

Activ8 Athleticism (4)B&B Medical Technologies (4)

Datron World Communications, Inc . (4)Elite Glass & Windows, Inc. (4)

Fox Advisors (4)JCA International Corporation (4)

A&D Glass, Inc. (3)Automobile Club of Southern California - Oceanside (3)

Consolidated Construction Services, Inc. (3)Team G7 Landscape Design & Construction (3)

Cafe Panini (2)Chick-fil-A at Quarry Creek (2)

The Cookie Lady (2)Flyit Simulators, Inc. (2)

Plethora Media Group, Inc. (2)Rancho Carlsbad Golf Course (2)

Rita’s Carlsbad (2)Aramark Uniform Services (1)

ByDesign Public Relations and Marketing (1)Carlsbad Counseling Center (1)

DM Building, Inc. (1)Labrum Wealth Management (1)

MH & Associates (1)Primerica Financial Services (Thomas Lee) (1)

RemedyOne (1)

DECEMBER MEMBER RENEWALS

provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A

Carlsbad Chamber member hosts and facilitates at a local chamber member

restaurant.

This program is open exclusively to Carlsbad

Chamber members; and the only cost is the price of

your meal. RSVP’s are required and can be made by

contacting the person listed next to the date.

For more info call: (760) 931-8400 or visit www.carlsbad.org

™

FEBRUARYChristine Davis

Wednesday, February 11 (760) 644-2121

Paula Anderson Thursday, February 26

(760) 696-9733


In addition to giving the Chamber and Roth a true count of attendees, the technology provided informa-tion on how people traveled through the event, the most popular areas and how long they stayed.

AirPatrol used a technol-ogy named ZoneAware. Sen-sors catch the signals that mobile phones send out — or “ping” — when they’re searching for cell towers or Wi-Fi networks, something that phones do every six to 30 seconds. Each phone has a unique identifi er that allows the technology to track it as it moves through a sensor-equipped area. According to the company, because more than 90 percent of adults now carry mobile phones, these provide a “non-intrusive and highly accurate” way to count people, as well as mea-suring the fl ow of traffi c and determine which areas are the most popular. The technology is only counting the “pings” that a phone gives out anony-mously, and the technology can’t read what a phone is actually doing.

“This is great information to have,” said Ted Owen, presi-dent and CEO of the Carlsbad Chamber of Commerce. “We have always suspected that we have a lot of people, but previous fi gures were based on numbers provided by the police department, which were based on estimates. Now we have a more exact count and we couldn’t be happier. Qualcomm Stadium

has a 70,500 capacity for football, and we’re compa-rable to that.”

AirPatrol counted 71,717 visitors to the Village Faire between 9 a.m. and 3 p.m. Its survey also found the following:

• Visitors spent an average of 41 minutes in the most popular areas of the Faire.

• Those who visited between 9 a.m. and noon stayed nearly 30 percent longer than those who visited between noon and 3 p.m.

• Attendance peaked between 1 p.m. and 2 p.m. with 16,628 visitors in the central portion of the Faire.

• Only 42 percent of the devices counted were smart-phones (such as iPhones or

Android-based phones). “AirPatrol provided not just

a total number of attendees, but highlighted areas of maximum exposure as well as when it occurred. What a revelation! Now, whenever asked about attendance, we can provide a factual number,” said Roth. “We always thought we were one of the largest one-day street fairs anywhere and now we know!”

Sage Osterfeld, chief mar-keting offi cer for AirPatrol, said the Carlsbad Village Faire gave the company a large enough attendance to prove that its technology works to provide population counts for large events.

“This was the fi rst time

we used the technology to count people,” Osterfeld said, noting that the tech-nology was fi rst developed for security-related purposes for companies that want to be able to detect phones brought into its R&D facili-ties, where they are usually forbidden.

Osterfeld said the event val-idated the technology, which AirPatrol has since used to count people at a grand prix and at festivals that last up to a week.

“We were really pleased,” Osterfeld said. “We were able to do it here in our hometown and prove that it works at a large scale and now we’re taking it out to other venues.”

› VILLAGE FAIREContinued from Page 1

› KENNEDYContinued from Page 1

“Chosen Few.” Keith returned to Carlsbad where he started his family and continued his AT&T career, rising to management before retiring in 1982 from both AT&T and the Marine Corps as a sergeant major.

Keith had served his country, and now he served his community. As a member of the Carlsbad Rotary Club for half a cen-tury, Keith was a key volunteer on almost every community service project. He was President of the club in 1982-1983, and Rotarian of the Year in 2000-2001. In 1991, Keith was chosen as Carlsbad Citizen of the Year. He was a Carlsbad Chamber of Commerce ambassador and was selected as the Chamber’s prestigious Masters Meed award winner in 2001.

He was an Oceanside police reserve lieutenant, director of the Carlsbad Com-munity Center, director of the Christmas Bureau, past president of the Village Busi-ness Association, and involved with the Boys & Girls Mentor Program. Keith lived a life of service to others.

Keith volunteered to help create a side-walk sale in the Carlsbad Village in 1973. It grew to become the Carlsbad Village Street Faire, the largest one-day street faire in the nation.

This huge endeavor became a springboard to a second career as an event manager and the head of Kennedy and Associates.

He managed outdoor street events throughout San Diego County well into his 80s, but Carlsbad was his fi rst love.

“Keith was the consummate community volunteer,” said Toni Padron, the Carlsbad Chamber of Commerce’s Executive Vice President and COO. “The Chamber owes him a huge debt of gratitude for the tre-mendous work ethic that he had and for growing the Carlsbad Village Faire into the tradition that it has become.”

Keith is survived by his devoted family: daughters, Kandy, married to Brian Roth, and Kim, married to Mike Kraatz, both of Vista; step-daughters, Michelle Langford and Shari Hooper; nine grandchildren, and two great-grandchildren.

According to AirPatrol, more than 90 percent of adults in Southern California carry mobile phones, which allows the company to track attendance — and the trajectory — or large groups of people.

A SEA of

OPPORTUNITY 2015 ANNUAL AWARDS DINNER

AND THE NOMINEES ARE...

FRIDAY, MARCH 6, 2015 6 P.M.OMNI LA COSTA RESORT & SPA 2100 COSTA DEL MAR CARLSBAD

ACTION SPORTS Acushnet Company (Titleist-FootJoy)

Callaway GolfReef

Spy OpticTaylorMade Golf Company

BUSINESS PERSON OF THE YEAR

Art Barter, Servant Leadership InstituteGrant Gottesman, Beach Plum Kitchen, CYO Pizza &

Salad, Tinleaf Fresh Kitchen Peter M. MacLaggan, Poseidon Water LLC

Tim Stripe, Grand Pacific Resorts, Inc.

CLEAN TECHNOLOGIES 5D Robotics, Inc.

Independent Energy Solutions, Inc.NRG Energy, Inc.

San Diego Gas & ElectricSullivan Solar Power

Sustainable Surplus ExchangeHOSPITALITY & LEISURE

Beach Terrace InnBest Western Plus Beach View Lodge

Hampton Inn Carlsbad/North San Diego CountyHilton Carlsbad Oceanfront Resort & Spa

Holiday Inn Express & Suites Carlsbad BeachLEGOLAND California ResortOmni La Costa Resort & Spa

Park Hyatt Aviara Resort, Golf Club & SpaSheraton Carlsbad Resort & Spa

West Inn and Suites

INFORMATION AND COMMUNICATION

TECHNOLOGYArbor Scientia

FMT Consultants, LLCHigher Power SEO

Locus MediaPlethora Media Group, Inc.

xRM3, Inc.

MANUFACTURINGDatron World Communications, Inc .

Carlsbad Technology, Inc. Henry Schein Orthodontics

Sound (formerly Sound-Eklin)Zimmer Dental

LIFE SCIENCES Alphatec Spine, Inc.

Carlsbad Technology, Inc.Genoptix Medical Laboratory,a Novartis Company

MO BIO Laboratories, Inc.Thermo Fisher Scientific

Torrey Pines Scientific, Inc.Zimmer Dental

T H E R E I S S O M U C H T O B E D I S C O V E R E D


Bridal Showcase and Wedding Specials

Say ‘I Do’ with an ocean view at The Crossings

We asked our members who work with their spouses and

partners to share their stories on how they decided to launch

their businesses. Here are some of the responses we received.

The Crossings at Carlsbad is recognized for its gorgeous surroundings, impeccable service, seaside atmosphere and our world class cuisine. Our charming 28,000 square foot clubhouse, built in 2007, is adorned with elements of wood and stone, enhanced with vaulted ceilings, a beautiful stone fi re-place, a custom dance fl oor, a grand built in bar, a wrap around veranda and heavenly panoramic views of the golf course, along with the surrounding rolling vistas and the Pacifi c Ocean.

Whether you are planning a small intimate event for 20 or a lavish gala for 300, The Crossings at Carlsbad is the perfect backdrop for your special day. Our event space can accommodate up to 250 guests in addition to a tent setting for 300.

We also offer a lush event lawn perfect for your wedding ceremony that boasts sweep-ing ocean views. What are you waiting for?! Come say, “I Do!” with an Ocean View at The Crossings at Carlsbad. www.thecross-ingsatcarlsbad.com 760.444.1885

IN IN BUSINESS

LOVE

COOLEST SHOES IN CALIFORNIA

BILL AND CHRISTINE DAVISIt’s been a whirlwind 6.5 years for us as a business team. We popped

up our fi rst tent at a street fair in 2008 to do something we had never done before – sell shoes. We sold out and had so much fun. Together we made a great sales team. We were packing up at the end of the event and turned to one another and said, “I think we can do this!” By 2010 we were doing over 40 events per year. In 2011 we opened up our retail store. Enjoying each other’s company has been a key to our success.


For more details, contact thePrivate Event Director

760.727.7700 Ext.108 * Some restrictions may apply. Call for details. ©ClubCorp USA, Inc. All rights reserved. CLB15591 0212 BH

$6,500 Wedding Package includes:• Wedding rehearsal and ceremony coordination• Hilltop private garden ceremony• Five and one half hour banquet hall access• Chair covers with a variety of sash colors• Choice of table linen colors• All necessary on-hand equipment provided• Choice of two passed hors d’oeuvres• Choice of salad• Choice of entrees: beef, chicken, or fish• Complimentary wedding cake

provided by Flour Power Bakery• Personal bartender for full five and one half hours• Tableside wine service with dinner• Champagne & Cider Toast• Stainless steel punch fountain• Coffee and iced tea

Celebrate your wedding at SHADOWRIDGE GOLF CLUB!

• OCEANVIEW CEREMONIES & RECEPTIONS

• WALK TO THE BEACH & VILLAGE

• ACCOMMODATE UP TO 80 GUESTS

• NEWLY RENOVATED

3075 Carlsbad Blvd. | 800.235.3939 | carlsbadinn.com

your day. your way.

• OCEANVIEW CEREMONIES & RECEPTIONS

• WALK TO THE BEACH & VILLAGE

• ACCOMMODATE UP TO 80 GUESTS

• NEWLY RENOVATED

3075 Carlsbad Blvd. | 800.235.3939 | carlsbadinn.com

your day. your way.

a semi-private dining room are available.

In addition to the richly scenic setting, ocean views and world-class cuisine, the Sheraton Carlsbad Resort & Spa offers Starwood Preferred Guest program members even more ways to make wedding plan-ning in 2015 enjoyable and stress-free.

Through the end of the year with SPG, the bride and groom will receive free accommodations on their wedding night, a free spar-kling toast for all wedding guests and the chance to earn up to 100,000 Star-points that can be applied toward free honeymoon

nights at Starwood Hotels & R e s o r t s worldwide.

W h i l e L a m b e r t and her team at the S h e r a t o n

Carlsbad Resort & Spa are adept at helping plan all types of weddings, their expertise also includes every-thing from baby showers and bar mitzvahs to birth-day parties and proms. So no matter what kind of wed-ding or celebration of love you’re planning this year, let Louise Lambert and the dedicated staff at Sheraton Carlsbad Resort & Spa create a memorable event for you and your guests.

You’ll fi nd that when you mix a perfect setting and

a commitment to satisfac-tion with a little bit of love, you get a recipe for making dreams come true.

› SHERATONContinued from Page 1

From its picture-perfect landscape of rolling lawns and tranquil ocean breezes to its dedi-cated staff and state-of-the-art facilities, it’s hard to equal the warmth, elegance and hos-pitality that this wedding venue offers.

Th e Business Spotlight is a paid advertorial feature. To get your business in the spotlight, call the Carlsbad Chamber at 760-931-8400.

5480 Grand Pacifi c Drive, Carlsbad, CA 92008

www.sheratoncarlsbad.com

Book your 2015 wedding date by March 31 and receive $500 off ceremony fee. Restrictions apply, please contact Louise Lambert at 760-827-2414 for further details.

LAMBERT

EUROPEAN WAX CENTER - BRESSI RANCH

EVI ANDROULAKI AND COLE GENOVESE

Cole and I have been in business together since 2007. Work-ing together with your spouse defi nitely has its pros and cons. It’s great that we share the same passion about what we do and have the same goals and can really complement each other’s strengths and weaknesses. Knowing who you are is defi nitely important in helping your business grow in such an environment. We’ve always had our distinct roles and that has helped us in having a healthy relationship in business. Sometimes it’s hard working together though, because it’s diffi cult to turn off and business consumes all your life. We need to remember that it’s not all about business in our lives!

THE GODDARD SCHOOL

SANJEEV AND SHALINI DHIMAN

From the moment we met 11 years ago, we knew we were perfect for each other. After our fi rst baby, life became more beau-tiful. The only struggle was fi nding the perfect childcare/nanny for her. We tried many avenues, but ended up giving up my career to be a full-time mom. We both decided to venture into a business, and we knew based on our unsatisfactory preschool experiences with our own child, that we should bring a quality preschool into our community. When we were expect-ing our 2nd child, our decision of opening a preschool took speed and we dedicated all of our time and energy into opening The Goddard School. But the stress of opening a new business can overtake the best of us. So it did, and gave birth to many disagree-ments, and sleepless nights. It took us few months to realize that both husband and wife, no matter how perfect of a match, cannot work together without boundaries.

NORTH COAST SIGNS

FRED AND CARRIE HAVENSOur story of how we

decided to go into business together started after Fred got laid off in July 2011. After a few uninspir-ing job interviews, he was encouraged to visit an entrepreneurs meeting. Carrie’s previous experience included working at an advertising agency and an offi ce manager at fi nancial services fi rm before becoming a stay-at-home mom. We entered a season of “reinventing” ourselves. Either return to the typical corporate jobs, or explore being entrepreneurs. Weighing the risks, we decided to start our own business, so as to never have to look back at our lives someday and wonder “what if we had done that?” We named our business after our church and community, North Coast Signs. It was a leap of faith! These last 3 years have been exciting... at times a rollercoaster, exhilirating and unsure of what lies ahead. Yet, as returning customers keep coming back for more, and our niche is developing more corporate accounts, the business is on an upward climb.

SHERLOCK HEATING & AIR CONDITIONING

AARON AND REBECCA SHERLOCK

Aaron and Rebecca Sherlock founded Sherlock Heating and Air Condition-ing out of their home in 2002. From that humble beginning, Sherlock has grown to 30 employees and serves all of San Diego County.

“We get to dream big together, set goals, and then watch those goals become real-ity!” Rebecca said. “There have been highs and lows but we have grown so much, as individuals and together as a couple, through the process. If I were to offer any advice for couples working together it would be ‘keep shoptalk at the shop!’”


DRE# 01394870

760.438.0800 | www.LUNDTEAM.com760.438.0800 | www.LUNDTEAM.com

Celebrating more than

Years!

303030303030303030303030303030303030

• Space from 854 - 3,500 SF

• High Quality New Construction

• High Visible Identity at the Corner of Palomar Airport Road and Melrose Avenue

• Parking Ratio 3.3/1,000

• On-Site Leasing Office

3146 Tiger Run Court, Suite I-108Carlsbad, CA 92010Shelly Tinder (760) 599-6111

BUILDING FEATURES

The offi ce market in San Diego County reported its strongest leasing activ-ity on record in the fourth quarter of 2014, accord-ing to a report released by DTZ, which states that tenants in the county ab-sorbed 846,000 square feet of offi ce space in the fourth quarter of last year.

The report came out on the same month that DTZ announced that it is now operating as a single global fi rm with Cassidy Turley fol-lowing the completion of a 2014 acquisition by the private equity investment consortium backed by TPG Capital, PAG Asia Capital and Ontario Teachers’ Pen-sion Plan.

“The fourth quarter put an exclamation point on a very robust year for the offi ce sector”, said DTZ’s Director of Research in San Diego, Jolanta Campion. “Collectively in 2014, ten-ants absorbed a staggering 1.4 million square feet, the highest level of occupancy growth we have tracked since 2003, and more than double the 10-year aver-age annual net absorption level.”

According to DTZ fi g-ures, Carlsbad has 113 offi ce buildings of inven-tory — the most in any North County City by far — that offer nearly 4.4 million square feet of offi ce space. The vacancy percent-ages are 16.5 percent for direct and 4.7 percent for sublease. The net absorp-tion of square feet for the fourth quarter was 8,748 with 162,880 for the year of 2014.

County-wide office vacancy, including sub-lease space, decreased overall from 18 percent in the third quarter of 2014

to 16 percent in the fourth quarter. Direct vacancy for all classes, excluding sub-lease space, came in at 13.4 percent in Q4, compared to 14.6 percent in Q3 and 14.7 percent a year ago. By class, tenants absorbed 350,000 square feet of Class A space during the fourth quarter to bring vacancy in this seg-ment to 10.3 percent at year-end. Notably, Class A direct vacancy has plum-meted from its peak rate of 19.4 percent recorded six years ago in Q2 2009 to 10.3 percent in Q4 2014.

“As Class A supply becomes more limited, overfl ow demand to Class B space will lower vacancy in that segment as well,” said Campion.

One of the key factors for the continued potent occupancy growth has been the backdrop of a positive economic climate fueled by job growth. Per the Bureau of Labor Statistics, the San

Diego economy added 43,000 jobs in 2014, grow-ing 3.2 percent. Employ-ment in the professional & business services sector - the main offi ce tenant - grew 5.9 percent (+13,300 jobs) in 2014, the largest job gain since 1999.

Ahead, a number of the large leases that were signed in Q4 2014 will be generating further absorp-tion in future quarters as these tenants offi cially take occupancy.

Adding to this growth, the DTZ San Diego report indicates 2015 will unveil a signifi cant amount of new Class A offi ce development, much of it preleased. Of the nine projects totaling 1.3 million square feet cur-rently under construction county-wide, eight are scheduled to be completed in 2015. In Carlsbad, Lots 10 and 11 in Bressi Ranch, the ViaSat Inc. project, is entirely preleased, one of

three projects that are pre-leased in the county. The remaining projects are also signifi cantly preleased.

Another project under construction in Carlsbad will feature 175,000 square feet of Class-A space at 5600 Avenida Encinas scheduled to be completed later this year. As of publication, that project is not preleased.

“Many of today’s ten-ants seek newer, Class A product,” said DTZ Senior Managing Director, Frank Wright. “Interestingly, while construction is on the upswing, many devel-opers and their lenders are still reluctant to take the risk without strong preleasing in place.”

With the numerous transactions already in place, plus a solid employ-ment outlook, DTZ’s report believes that the strong offi ce momentum from 2014 will continue ahead.

A 161,310 square foot manufacturing/R&D building locat-ed at 2819 Loker Ave. E. sold for $23.35 million. Acushnet Company (Titleist-FootJoy) has been the sole tenant of the building for more than 15 years, and recently extended their lease through July 31, 2019.

Office market broke records in 4Q 2014

The ViaSat development in Carlsbad will add 75,000 square feet of office space to the city’s office space inventory. Projects that started construction in the fourth quarter of 2014 will add 250,000 square feet of office space in the city.

COMMERCIAL REAL ESTATE BRIEF

An international real estate firm and a real estate fund management firm announced the acquisition of 2051 Palo-mar Airport Road, a 178,570-square-foot office/research & development project on a 13-acre site, in Carlsbad, Califor-nia. Financials on the deal were not disclosed. The project is currently 64 percent leased to two tenants.

A 11,555-square-foot office building at 3150 Pio Pico Drive in Carlsbad was sold for $1.55 million, according to pub-lished reports.


PHILLIPSGROUPTHE JRReal Estate

JR Phillips(760) 402-5321

www.TheJRPhillipsGroup.com License# 01433264

Your Business Deserves the Same Respect You Give Your Customers.At Edward Jones, you’ll get more than respect. We can help your business gain a financial advantage. Together, we can design an individual program for your business, with the kinds of tools and options you’ll really use, such as:

• 401(k)s and Other Retirement Plans• Insurance Strategies for Business Continuation (such as buy/sell and key person)

• Wide Range of investment Options and Strategies • Insured Bank Deposit Program*

*More information about the Insured Bank Deposit Program, including the program disclosure, is available from your financial advisor or at www.edwardjones.com/bankdeposit.

Matt Leonard, AAMS® | Financial Advisor2588 El Camino Real Suite L, Carlsbad, CA 92008760-434-7083

Call or visit today

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As a home mortgage consultant with Wells Fargo Home Mortgage, one of the nation’s leading retail mortgage lenders, I can provide home financing options to meet a variety of homebuyer needs.

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Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. © 2013 Wells Fargo Bank, N.A. All rights reserved. NMLSR ID 399801 AS988617 Expires 6/2014

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Residence Inn San Diego Carlsbad2000 Faraday Ave., Carlsbad, CA 92008

760-431-9999www.residenceinnhotelcarlsbad.com

• Free In-Room High Speed Internet• Free breakfast• Complimentary on-site parking

Catherine M. Magaña Managing Partner, CFP®

LIVE YOUR LIFE...

1925 Palomar Oaks Way, Suite 200 • Carlsbad, CA 92008www.wwmfinancial.com

760.692.5192 direct 760.692.5162 fax [email protected]

• Asset Management • Financial Planning • Estate Planning

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is more successful Contact us today at 877-402-1027.

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COASTALAccounting & Bookkeeping

MEMBER MARKETPLACE

Questions about Covered California? Help is availableCovered California, the

state-run health exchange set up for individuals and families to compare and purchase comprehensive, affordable private health plans, offers a wide range of information and options — and if you’re confused, you’re not alone. Accord-ing to Covered California offi cials, less than one-third of new enrollees have gone through the process on their own. The rest have sought help through a number of valuable sources, including certifi ed enrollment coun-selors, licensed insurance agents and other experts.

If you’re planning to get health insurance through Covered California and haven’t enrolled yet, or you currently have a Covered California plan and want to switch to a different one, time is running out. The

90-day open enrollment period for Covered Califor-nia ends Feb. 15. After that, everyone is required by the federal Affordable Care Act to have health insurance. If you don’t have it, you will have to pay a penalty when fi ling your taxes.

ELIGIBILITY FOR ENROLLMENT

If you are a U.S. citizen or legal U.S. resident and do not have access to health

insurance through a private company, your workplace, a family member’s employer, or a government program such as Medicare or Med-icaid, you can enroll in a Covered California health plan at www.coveredca.com. Legal residents include U.S.-born children of undocumented immi-grants. There is no risk of deportation or legal action to families of mixed immi-gration status if children who are legal residents are enrolled in a plan.

In addition, the Covered California website will help you determine whether you qualify for fi nancial assis-tance, such as subsidies or federal tax credits, to reduce the cost of your health insurance premiums. If your income drops below a cer-tain amount, the state could enroll you in a Medi-Cal plan

instead.The Affordable Care Act

requires every newly pur-chased insurance plan to cover essential health ben-efi ts such as doctor visits, hospitalization, emergency care, maternity care, pedi-atric care and prescriptions. You cannot be turned down for coverage, or charged a higher premium, if you have a pre-existing health condi-tion or become ill. If you sign up by Feb. 15, your cover-age will be effective March 1, 2015.

HOW TO ENROLLThere are several ways to

enroll in a Covered California plan: online, in person, or by phone. Online enrollment is available only through the Covered California website.

Scripps Clinic and Scripps Coastal Medical Center doc-tors are in-network providers

on the Covered California Blue Shield PPO (preferred provider organization) and Blue Shield EPO (exclusive provider organization) plans. Additionally, Scripps hospi-tals accept all Blue Shield, Health Net and Molina plans offered through Covered California.

IF YOU MISS THE DEADLINE

If you do not sign up by the deadline, you will be charged penalties and fees for not having insurance— either 2 percent of your household’s yearly income, or $325 per person age 18 and older and $162.50 per child, whichever amount is greater.

Moreover, you won’t be eligible to enroll in a Cov-ered California plan until 2016 unless you have a life event that qualifi es you for special enrollment, such

as a marriage or domestic partnership or a new child. If you move to another state or lose insurance coverage from another source, you also may qualify.

STILL HAVE QUESTIONS?Free, expert assistance with

Covered California is avail-able throughout San Diego County, so don’t hesitate to get help. Covered California has a toll-free service center at (800) 300-1506 and sev-eral community storefronts countywide where you can get help in person.

For more information about the free Covered California events, please visit: www.Scripps.org/EnrollmentEvent

“To Your Health” is brought to you by the physicians and staff of Scripps. For more informa-tion, call 1-800-SCRIPPS (727-4777).

MOLLIE DRAKE

TO YOURHEALTH

Senior Director, Corporate Access ManagementSCRIPPS HEALTH

2 015 A N N UA L AWA R D S D I N N E R

Join us as we pay tribute to the businesses who are forging our future today!

Friday, March 6, 2015 • 6 p.m.Omni La Costa Resort & Spa

THERE IS SO MUCH TO BE DISCOVERED

PRESENTS

A SEA of

OPPORTUNITY

SPONSORED BY

Carlsbad Business Journal - February 2015

Documents

Transcript of Carlsbad Business Journal - February 2015