Voluntary Carbon Offsetting

Branding your business as environmentally concerned

Climakind Pty Ltd, ACN 137 434 167

CEOCarbon Emissions Strategist

Climate Change

Source: Climakind

• Global temperatures are rising• How high will temperatures rise?• What will be the consequences?• System Tipping Points• Damaging Climate Change

The message from science is clear

Video – Dr Phil McFadden

Need to Act Now to reduce CO2 emissions

Call to Action

Source: Survey commissioned with McCrindle Research by Climakind in January 2010

Recent survey results:

• 74% human activity contributed

• 20% human activity is the main cause

• 54% need more action than efficiencies

• 69% business must act even if it costs

• 59% consider the climate when purchasing

Business Opportunities

Source: Climakind

Customers

Employees

Shareholders

Local Community

Carbon Emissions Reduction

Emissions Aware

Cost Savings

Optimisation

Investment

Operations

Approval

1. Measure

2. Avoid

3. Reduce

4. Offset

Four steps

Some businesses have limited scope to reduce operations emissions, but most have the opportunity to offset

Help Available

Source: Climakind

Government assistance

Federal (www.climatechange.gov.au)• Climate Change Action Fund

• Carbon Trust

• Energy Efficiency Trust

State (www.environment.nsw.gov.au)• Climate Change Fund

Local (www.willoughby.nsw.gov.au)• Climate Clever

• Sustainability Advantage, City Switch

• Sustainability Reference Group

Measure - Avoid – Reduce

The Value of Offsetting

Source: Climakind

A more conclusive path to global carbon emissions reduction is cancelling carbon emissions credits

• Carbon neutral• Visibly acting to reduce emissions• Strong branding message• Empowered to help stop global warming• Gain Stakeholders approval• Accessible to small and large businesses

Cancelling Carbon Credits

Spectrum of Credits

Source: www.Climakind.blogspot.com

Many Types and Quality of Credits

A simple measure of quality is the ease of measuring the additionality of the carbon emissions reduction

Carbon Emissions Credit

Source: Climakind

Your efforts to reduce global carbon emissions through Climakind are:

• Proactive

• High Quality

• Secure

Characteristics of quality credits

Hope carbon dioxide is sequestered “sucked” out of the atmosphere

Reactive Credits

Earth Surface

CO2CO2

CO2

CO2

CO2 CO2

CO2CO2

Emitter

Ideally we are proactive and stop the carbon emissions

from ever occurring!

But we emit more CO2 than trees can sequester

Act after carbon emissions occur

Proactive Credits

Source: Climakind

Carbon Market Credits

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

CCO2

CO2CO2

C

Emitters must use a “Carbon Credit” for every tonne of CO2

C

CO2

Carbon Market Limits the Number of Credits

Proactive Credits

Source: Climakind

Carbon Market Credits

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

CCO2CO2

CO2

Buying and cancelling Carbon credits stops them from being used by emitters

X

C

X

Reducing the supply of carbon credits

Proactive Credits

Source: Climakind

Forces deep cuts in CO2 beyond Kyoto targets

Years

Car

bo

n E

mis

sio

ns

Old target

Required target

Helps Make Deep Cuts in Emissions

Proactive Credits

Source: Climakind

Make CO2 more expensivethan low carbon solutions

CCO2

Help Make Low Carbon Solutions Attractive

Proactive Credits

Source: Climakind

Cancelling carbon emissions credits through Climakind helps…

• Reduce the cap• Makes low carbon solutions attractive• Stop damaging climate change• Visibility and recognition of your efforts• Build stronger brand identity

Benefits

Michael SalvaticoClimakindCarbon Emissions Strategistmsalvatico@climakind.comwww.climakind.com

Climakind Carbon Emissions Credits

• Proactive• High Quality• Secure

Carbon Emission Credit Cancellation

Climate Change Brand Management

Next Generation Emissions Reduction