Carat Media NewsLetter-779 專題報告

8/9/2019 Carat Media NewsLetter-779

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Media Report

Media Report

2015


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•

• 2014CCS

• 2015&

• : ~ ( 6 )

• : 30

2012 2013 2014 2015

30 2011/12/23~2012/1/212013/1/10~

2013/2/82013/12/31~

2014/1/292015/1/19~2015/2/17

( ~ ) 2012/1/22~1/27 2013/2/9~2/14 2014/1/30~2/4 2015/2/18~2/23


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2015

※ Nielsen TAM (Television Audience Measurement)※TA 4+

• 10 2014 10.78

10.2•

6.7%

9.61 9.56

10.7810.2

5

6

7

8

9

10

11

12

13

14

15

2012 2013 2014 2015


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5/15

• 1900-2259•

• (0200-0459)• 0900• 1400-1659• / 1800-2259

•

0

10

20

30

40



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• •

• 15-34

•

15-34

93 97

117123 119

133

102

115

102

116

97105

0

20

40

60

80

100

120

140

160

0

5

10

15

20

25

4-14F 4-14M 15-24F 15-24M 25-34F 25-34M 35-44F 35-44M 45-54F 45-54M 55+F 55+M

INDEX

8

9

10

11



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\ 2015 2015

INDEX

107 112 118

103 112 105

( ) 99 102 100

90 97 85

70 79 77

162 180 208 93 110 91

( ) 161 225 214

( ) 182 173 198

75 89 78

127 136 126

157 175 133

• •

•

•

0

50

100

150

200

250

(

)

(

)

(

)

2013(Index) 2014(Index) 2015(Index)



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TVR TVR

FTV 5.26 SANLI 2.48 FTV 4.71 SANLI 2.40

FTV 4.59 SANLI 2.042015 TTV 4.13 SANLI 1.662015 TTV 4.08 SANLI 1.652015 TTV 3.71 SANLI 1.57

FTV 3.70 SL2 1.43 CTS 3.56 *SCM 1.42

2015 TTV 3.52 SANLI 1.26gametower FTV 3.38 SANLI 1.14

II FTV 3.33 6 7 TVBSN 1.072015 TTV 3.14 *SCM 0.982015 TTV 2.88 2000 FTVN 0.92

SUPER STAR II FTV 2.79 KANO *SCM 0.88 CTV 2.47 SL2 0.86 TTV 1.88 VLD 0.86

IM FTV 1.84 *SCC 0.852015 TTV 1.82 1415 SANLI 0.84

gametower FTV 1.71 1000 ET-N 0.83 CTV 1.68 SL2 0.83

TOP20 ( / )• TOP20 TOP20

•

KANO

※ : Nielsen Arianna ※ TA: 4※ : 2015/02/18-02/23 ( ) ※ : all channels


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3.38

0.920.68

3.93

0

1

2

3

4

5

TTV/ CTV/ CTS/ FTV/

2013 2014 2015


•

11.7% 4.5%• 2014 9.85 8.91

•


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• 20143.93

•

3.38 15-443.38

5.374.88 4.59

4.13 4.083.71 3.70 3.52

3.14 2.88 2.702.02 1.82 1.71 1.56

0

1

2

3

4

5

6

2 0 1 5

2 0 1 5

2 0 1 5

2 0 1 5

2 0 1 5

2 0 1 5

K A N O

2 0 1 5

g am e t ow er


3.933.38

2.04

0.92 0.61

2.883.38

1.550.77 0.67

0

1

2

3

4

5

4+ 15-44A


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4.20

5.785.29

0

1

2

3

4

5

6

7

18:30:00 -18:59:59

19:00:00 -19:29:59

19:30:00 -19:59:59

20:00:00 -20:29:59

20:30:00 -20:59:59

21:00:00 -21:29:59

21:30:00 -21:59:59

22:00:00 -22:29:59

22:30:00 -22:59:59

23:00:00 -23:29:59

23:30:00 -23:59:59

24:00:00 -24:29:59

24:30:00 -24:59:59

TTV/ CTV/ CTS/ FTV/ *SCM/ SANLI/

• 18:30-25:00 30Kano

• 2000-2030 5.784.20 2300-2330



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• • • 25-34 55+

15-24 5.46•

•

TargetFTV/ TTV/ SANLI/ CTV/ CTS/

2015

3.93 3.38 2.04 0.92 0.61 3.76 2.94 1.73 0.99 0.62

4.09 3.82 2.33 0.84 0.60

2.92 2.99 1.70 0.74 0.61 4.79 4.59 1.83 1.01 0.65 4.72 2.89 2.76 1.11 0.57

10-14 2.45 3.13 1.27 0.79 0.6315-24 2.11 5.46 1.27 0.86 1.0325-34 3.57 2.94 1.76 0.71 0.6835-44 2.88 2.06 1.58 0.75 0.3745-54 2.89 4.32 1.76 1.10 0.8255+ 3.76 2.94 1.73 0.84 0.62

※ Nielsen TAM (Television Audience Measurement)


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•

• • ( - -

- )• •

•

•

•

•


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(Dentsu Aegis Network)•

(Carat)(Vizeum) (AAA) (Isobar)

(Posterscope) (iProspect)

(Amnet)

• 110 23,000

www.dentsuaegisnetwork.com

http://www.dentsuaegisnetwork.com/http://www.dentsuaegisnetwork.com/


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[email protected]

(02) 2717-5238 ext.9888

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Carat Media NewsLetter-779 專題報告

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