Carat Media NewsLetter 771 Report

8/10/2019 Carat Media NewsLetter 771 Report

1/15

CARAT MEDIA WEEKLY NEWSLETTER

No. 771


2/15

Media Report

Media Report

2014

Best of 2 14


3/15

1.

2. 20143.

4.

5.

6. 7.

8. #icebucketchallenge

9. 4G350

10.

2014

2014

year

in

REVIEW


4/15

11

20142.9520132.81

20122.752~32014

2.9

3.673.76

3.1

2.96

3.373.323.43

3.06

3.81

2

2.2

2.42.6

2.8

3

3.2

3.4

3.6

3.8

4

W1

W2

W3

W4

W5

W6

W7

W8

W9

W10

W11

W12

W13

W14

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2012 2013 2014

Nielsen Arianna, TA: all, TVBS/TVBSTVBSN/TVBSFTVN/SETN/UBN/ET-N/ERA-N/EFNC/NTVN/TTV-F/CTiN/SET-F/USTV/13

TVR


5/15

IPTV()DCTV()

2014

8

2014

27

NCC76%

2014 World Cup

Source: http://www.setn.com/News.aspx?PageGroupID=6&NewsID=29092

IPTVMOD
http://www.ettoday.net/news/20140627/372350.htm#ixzz3NLv1ILB0http://www.ettoday.net/news/20140627/372350.htm#ixzz3NLv1ILB0http://www.ettoday.net/news/20140627/372350.htm#ixzz3NLv1ILB0http://www.ettoday.net/news/20140627/372350.htm#ixzz3NLv1ILB0http://www.ncc.gov.tw/chinese/news_detail.aspx?site_content_sn=8&is_history=0&pages=0&sn_f=33041http://www.ncc.gov.tw/chinese/news_detail.aspx?site_content_sn=8&is_history=0&pages=0&sn_f=33041http://twncarat.wordpress.com/2014/07/17/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014world-cup%E6%94%B6%E8%A6%96%E5%88%86%E6%9E%90/http://twncarat.wordpress.com/2014/07/17/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014world-cup%E6%94%B6%E8%A6%96%E5%88%86%E6%9E%90/http://twncarat.wordpress.com/2014/07/17/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014world-cup%E6%94%B6%E8%A6%96%E5%88%86%E6%9E%90/http://www.ncc.gov.tw/chinese/news_detail.aspx?site_content_sn=8&is_history=0&pages=0&sn_f=33041http://www.ettoday.net/news/20140627/372350.htm#ixzz3NLv1ILB0


6/15

NCC201210

2013 SS

5002014NCC

199820071

1984

2006
http://punchline.asia/archives/category/%E5%B0%88%E6%AC%84/%E5%8F%B0%E7%81%A3%E5%86%A0%E5%90%8D%E5%A4%A7%E8%B3%9Ehttp://punchline.asia/archives/category/%E5%B0%88%E6%AC%84/%E5%8F%B0%E7%81%A3%E5%86%A0%E5%90%8D%E5%A4%A7%E8%B3%9E


7/15

318

G0V

IThome IT

Facebook Diung Libiu
http://twncarat.wordpress.com/2014/04/11/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A%E5%BE%9E318%E5%A4%AA%E9%99%BD%E8%8A%B1%E5%AD%B8%E9%81%8B%E8%A7%80%E5%AF%9F%E5%AA%92%E9%AB%94%E7%9A%84%E8%AE%8A%E5%8C%96%E8%88%87%E5%8A%9B%E9%87%8F/http://twncarat.wordpress.com/2014/04/11/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A%E5%BE%9E318%E5%A4%AA%E9%99%BD%E8%8A%B1%E5%AD%B8%E9%81%8B%E8%A7%80%E5%AF%9F%E5%AA%92%E9%AB%94%E7%9A%84%E8%AE%8A%E5%8C%96%E8%88%87%E5%8A%9B%E9%87%8F/http://twncarat.wordpress.com/2014/04/11/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A%E5%BE%9E318%E5%A4%AA%E9%99%BD%E8%8A%B1%E5%AD%B8%E9%81%8B%E8%A7%80%E5%AF%9F%E5%AA%92%E9%AB%94%E7%9A%84%E8%AE%8A%E5%8C%96%E8%88%87%E5%8A%9B%E9%87%8F/https://g0v.hackpad.com/IuhVXDtMmWShttp://www.ithome.com.tw/tech/86460http://www.ithome.com.tw/tech/86460http://www.ithome.com.tw/tech/86460https://g0v.hackpad.com/IuhVXDtMmWShttp://twncarat.wordpress.com/2014/04/11/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A%E5%BE%9E318%E5%A4%AA%E9%99%BD%E8%8A%B1%E5%AD%B8%E9%81%8B%E8%A7%80%E5%AF%9F%E5%AA%92%E9%AB%94%E7%9A%84%E8%AE%8A%E5%8C%96%E8%88%87%E5%8A%9B%E9%87%8F/


8/15

()

YouTube

()20142014()
http://www.ndc.gov.tw/m1.aspx?sNo=0060472#.VKIIQl4Bdshttp://www.ndc.gov.tw/m1.aspx?sNo=0060472#.VKIIQl4Bdshttp://www.ndc.gov.tw/m1.aspx?sNo=0060472#.VKIIQl4Bdshttp://www.ndc.gov.tw/m1.aspx?sNo=0060472#.VKIIQl4Bdshttps://www.youtube.com/channel/UCt6HwFBpg_WCQfIzy8I4_KQhttps://www.youtube.com/channel/UCt6HwFBpg_WCQfIzy8I4_KQhttps://www.youtube.com/channel/UCt6HwFBpg_WCQfIzy8I4_KQhttp://www.ndc.gov.tw/m1.aspx?sNo=0060472#.VKIIQl4Bdshttp://twncarat.wordpress.com/2014/12/04/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E9%81%B8%E8%88%89%E9%96%8B%E7%A5%A8%E6%97%A5%E6%94%B6%E8%A6%96%E5%88%86%E6%9E%90%E8%88%87%E5%AA%92%E9%AB%94%E7%9A%84%E6%96%B0%E8%88%88/http://twncarat.wordpress.com/2014/12/04/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E9%81%B8%E8%88%89%E9%96%8B%E7%A5%A8%E6%97%A5%E6%94%B6%E8%A6%96%E5%88%86%E6%9E%90%E8%88%87%E5%AA%92%E9%AB%94%E7%9A%84%E6%96%B0%E8%88%88/http://twncarat.wordpress.com/2014/12/04/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E9%81%B8%E8%88%89%E9%96%8B%E7%A5%A8%E6%97%A5%E6%94%B6%E8%A6%96%E5%88%86%E6%9E%90%E8%88%87%E5%AA%92%E9%AB%94%E7%9A%84%E6%96%B0%E8%88%88/http://twncarat.wordpress.com/2014/12/04/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E9%81%B8%E8%88%89%E9%96%8B%E7%A5%A8%E6%97%A5%E6%94%B6%E8%A6%96%E5%88%86%E6%9E%90%E8%88%87%E5%AA%92%E9%AB%94%E7%9A%84%E6%96%B0%E8%88%88/http://twncarat.wordpress.com/2014/12/04/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E9%81%B8%E8%88%89%E9%96%8B%E7%A5%A8%E6%97%A5%E6%94%B6%E8%A6%96%E5%88%86%E6%9E%90%E8%88%87%E5%AA%92%E9%AB%94%E7%9A%84%E6%96%B0%E8%88%88/http://twncarat.wordpress.com/2014/12/04/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E9%81%B8%E8%88%89%E9%96%8B%E7%A5%A8%E6%97%A5%E6%94%B6%E8%A6%96%E5%88%86%E6%9E%90%E8%88%87%E5%AA%92%E9%AB%94%E7%9A%84%E6%96%B0%E8%88%88/http://twncarat.wordpress.com/2014/12/04/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E9%81%B8%E8%88%89%E9%96%8B%E7%A5%A8%E6%97%A5%E6%94%B6%E8%A6%96%E5%88%86%E6%9E%90%E8%88%87%E5%AA%92%E9%AB%94%E7%9A%84%E6%96%B0%E8%88%88/http://twncarat.wordpress.com/2014/12/04/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E9%81%B8%E8%88%89%E9%96%8B%E7%A5%A8%E6%97%A5%E6%94%B6%E8%A6%96%E5%88%86%E6%9E%90%E8%88%87%E5%AA%92%E9%AB%94%E7%9A%84%E6%96%B0%E8%88%88/http://twncarat.wordpress.com/2014/12/04/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E9%81%B8%E8%88%89%E9%96%8B%E7%A5%A8%E6%97%A5%E6%94%B6%E8%A6%96%E5%88%86%E6%9E%90%E8%88%87%E5%AA%92%E9%AB%94%E7%9A%84%E6%96%B0%E8%88%88/http://twncarat.wordpress.com/2014/12/04/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E9%81%B8%E8%88%89%E9%96%8B%E7%A5%A8%E6%97%A5%E6%94%B6%E8%A6%96%E5%88%86%E6%9E%90%E8%88%87%E5%AA%92%E9%AB%94%E7%9A%84%E6%96%B0%E8%88%88/http://twncarat.wordpress.com/2014/12/04/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E9%81%B8%E8%88%89%E9%96%8B%E7%A5%A8%E6%97%A5%E6%94%B6%E8%A6%96%E5%88%86%E6%9E%90%E8%88%87%E5%AA%92%E9%AB%94%E7%9A%84%E6%96%B0%E8%88%88/http://twncarat.wordpress.com/2014/12/18/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%85%AD%E9%83%BD%E9%81%B8%E8%88%89%E5%BB%A3%E5%91%8A%E9%87%8F%E6%9A%A8%E5%8C%97%E5%B8%82%E5%B8%82%E9%95%B7%E5%80%99%E9%81%B8%E4%BA%BA%E5%AA%92/http://twncarat.wordpress.com/2014/12/18/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%85%AD%E9%83%BD%E9%81%B8%E8%88%89%E5%BB%A3%E5%91%8A%E9%87%8F%E6%9A%A8%E5%8C%97%E5%B8%82%E5%B8%82%E9%95%B7%E5%80%99%E9%81%B8%E4%BA%BA%E5%AA%92/http://twncarat.wordpress.com/2014/12/04/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E9%81%B8%E8%88%89%E9%96%8B%E7%A5%A8%E6%97%A5%E6%94%B6%E8%A6%96%E5%88%86%E6%9E%90%E8%88%87%E5%AA%92%E9%AB%94%E7%9A%84%E6%96%B0%E8%88%88/http://twncarat.wordpress.com/2014/12/04/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E9%81%B8%E8%88%89%E9%96%8B%E7%A5%A8%E6%97%A5%E6%94%B6%E8%A6%96%E5%88%86%E6%9E%90%E8%88%87%E5%AA%92%E9%AB%94%E7%9A%84%E6%96%B0%E8%88%88/http://twncarat.wordpress.com/2014/12/04/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E9%81%B8%E8%88%89%E9%96%8B%E7%A5%A8%E6%97%A5%E6%94%B6%E8%A6%96%E5%88%86%E6%9E%90%E8%88%87%E5%AA%92%E9%AB%94%E7%9A%84%E6%96%B0%E8%88%88/http://twncarat.wordpress.com/2014/12/18/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%85%AD%E9%83%BD%E9%81%B8%E8%88%89%E5%BB%A3%E5%91%8A%E9%87%8F%E6%9A%A8%E5%8C%97%E5%B8%82%E5%B8%82%E9%95%B7%E5%80%99%E9%81%B8%E4%BA%BA%E5%AA%92/http://twncarat.wordpress.com/2014/12/04/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E9%81%B8%E8%88%89%E9%96%8B%E7%A5%A8%E6%97%A5%E6%94%B6%E8%A6%96%E5%88%86%E6%9E%90%E8%88%87%E5%AA%92%E9%AB%94%E7%9A%84%E6%96%B0%E8%88%88/http://twncarat.wordpress.com/2014/11/13/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A%E8%87%BA%E5%8C%97%E5%B8%82%E5%B8%82%E9%95%B7%E5%80%99%E9%81%B8%E4%BA%BA%E5%AA%92%E9%AB%94%E7%AD%96%E7%95%A5%E5%88%86%E6%9E%90%E5%89%8D/https://www.youtube.com/channel/UCt6HwFBpg_WCQfIzy8I4_KQhttp://www.ndc.gov.tw/m1.aspx?sNo=0060472#.VKIIQl4Bds


9/15

201312Google

25

1.37

Google Trends552Index2014

5/4~5/10 index:13

2/23~3/1 index:100

OTT
http://twncarat.wordpress.com/2014/03/20/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A%E5%90%84%E5%9C%8B%E6%B5%81%E8%A1%8C%E6%88%B2%E5%8A%87%E4%B9%8B%E8%A7%80%E7%9C%BE%E7%BE%A4%E7%89%B9%E8%B3%AA%E5%88%86%E6%9E%90%E4%B8%8A/http://twncarat.wordpress.com/2014/03/27/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A%E5%90%84%E5%9C%8B%E6%B5%81%E8%A1%8C%E6%88%B2%E5%8A%87%E4%B9%8B%E8%A7%80%E7%9C%BE%E7%BE%A4%E7%89%B9%E8%B3%AA%E5%88%86%E6%9E%90%E4%B8%8B/http://twncarat.wordpress.com/2014/08/07/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A%E5%BE%9E%E6%88%B2%E5%8A%87%E6%92%AD%E6%98%A0%E6%99%82%E6%95%88%E7%9C%8B%E5%A5%B3%E6%80%A7%E6%94%B6%E8%A6%96%E8%A1%A8%E7%8F%BE/http://twncarat.wordpress.com/2014/07/24/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A%E4%B8%AD%E5%9C%8B%E8%A6%96%E9%A0%BB%E7%B6%B2%E7%AB%99%E7%8F%BE%E6%B3%81%E4%BB%8B%E7%B4%B9/http://twncarat.wordpress.com/2014/07/24/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A%E4%B8%AD%E5%9C%8B%E8%A6%96%E9%A0%BB%E7%B6%B2%E7%AB%99%E7%8F%BE%E6%B3%81%E4%BB%8B%E7%B4%B9/http://twncarat.wordpress.com/2014/08/07/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A%E5%BE%9E%E6%88%B2%E5%8A%87%E6%92%AD%E6%98%A0%E6%99%82%E6%95%88%E7%9C%8B%E5%A5%B3%E6%80%A7%E6%94%B6%E8%A6%96%E8%A1%A8%E7%8F%BE/http://twncarat.wordpress.com/2014/03/27/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A%E5%90%84%E5%9C%8B%E6%B5%81%E8%A1%8C%E6%88%B2%E5%8A%87%E4%B9%8B%E8%A7%80%E7%9C%BE%E7%BE%A4%E7%89%B9%E8%B3%AA%E5%88%86%E6%9E%90%E4%B8%8B/http://twncarat.wordpress.com/2014/03/20/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A%E5%90%84%E5%9C%8B%E6%B5%81%E8%A1%8C%E6%88%B2%E5%8A%87%E4%B9%8B%E8%A7%80%E7%9C%BE%E7%BE%A4%E7%89%B9%E8%B3%AA%E5%88%86%E6%9E%90%E4%B8%8A/


10/15

Content Farm

Giga Circle

LIFEBuzzHand TEEPR

BOMB01

25

GoogleFacebook

AlexaGiga Circle35.1%
http://social.board.tw/?filter=%E5%85%A7%E5%AE%B9%E8%BE%B2%E5%A0%B4http://www.bnext.com.tw/article/view/id/33437http://buzzorange.com/techorange/2014/11/25/interview-with-gigacircle-jeremy/http://wendellyu.com/p/541http://www.alexa.com/siteinfo/tw.gigacircle.comhttp://www.alexa.com/siteinfo/tw.gigacircle.comhttp://wendellyu.com/p/541http://buzzorange.com/techorange/2014/11/25/interview-with-gigacircle-jeremy/http://www.bnext.com.tw/article/view/id/33437http://social.board.tw/?filter=%E5%85%A7%E5%AE%B9%E8%BE%B2%E5%A0%B4


11/15

ALS Association

61911,700

4.4100ALS1.15

3

8/22galaxy S5

iPhone 5sHTC One M8 Nokia Lumia 930

#icebucketchallenge

INSIDEIce Bucket Challenge

http://www.alsa.org/fight-als/ice-bucket-challenge.html

- Homer Simpsons
http://newsroom.fb.com/news/2014/08/the-ice-bucket-challenge-on-facebook/http://twncarat.wordpress.com/2014/09/11/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A%E5%86%B0%E6%A1%B6%E6%8C%91%E6%88%B0-%E5%AA%92%E9%AB%94%E9%9C%B2%E5%87%BA%E5%88%86%E6%9E%90%E8%88%87%E5%93%81%E7%89%8C%E5%AD%B8%E7%BF%92/http://www.inside.com.tw/2014/08/26/ice-bucket-challenge-viral-marketinghttp://www.inside.com.tw/2014/08/26/ice-bucket-challenge-viral-marketinghttp://www.inside.com.tw/2014/08/26/ice-bucket-challenge-viral-marketinghttps://www.youtube.com/watch?v=lzqrAqxhb5Uhttps://www.youtube.com/watch?v=lzqrAqxhb5Uhttps://www.youtube.com/watch?v=jqvu-FW0WYshttps://www.youtube.com/watch?v=jqvu-FW0WYshttp://www.inside.com.tw/2014/08/26/ice-bucket-challenge-viral-marketinghttp://twncarat.wordpress.com/2014/09/11/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A%E5%86%B0%E6%A1%B6%E6%8C%91%E6%88%B0-%E5%AA%92%E9%AB%94%E9%9C%B2%E5%87%BA%E5%88%86%E6%9E%90%E8%88%87%E5%93%81%E7%89%8C%E5%AD%B8%E7%BF%92/http://newsroom.fb.com/news/2014/08/the-ice-bucket-challenge-on-facebook/


12/15

4G5GT

IDC100150NCC

210.4350

3G4G~20053G

50

4G350

4G 200

Ericsson Mobility Report June 2014

Mobile data traffic by application type

(monthly ExaBytes)

Ericsson Mobility Report June 2014

Ericsson

OTT(Over-The-Top)
http://udn.com/NEWS/FINANCE/FIN3/9092674.shtmlhttp://udn.com/NEWS/FINANCE/FIN3/9092674.shtmlhttp://udn.com/NEWS/FINANCE/FIN3/9092674.shtmlhttp://udn.com/NEWS/FINANCE/FIN3/9092674.shtmlhttp://www.ericsson.com/res/docs/2014/ericsson-mobility-report-november-2014.pdfhttp://www.ericsson.com/res/docs/2014/ericsson-mobility-report-november-2014.pdfhttp://www.ericsson.com/res/docs/2014/ericsson-mobility-report-november-2014.pdfhttp://udn.com/NEWS/FINANCE/FIN3/9092674.shtml


13/15

9Apple PayApple Pay

Paypal, Amazon, Google WalletApp

1,700LINE1217LINE Pay

NFC SIM

APPNFC

NFCToLife5NFC

NFC

(2014/12/30)(2014/09/15)
http://www.cna.com.tw/news/afe/201412300275-1.aspxhttp://www.cna.com.tw/news/afe/201412300275-1.aspxhttp://www.cw.com.tw/article/article.action?id=5061177&page=1http://www.cw.com.tw/article/article.action?id=5061177&page=1http://www.cw.com.tw/article/article.action?id=5061177&page=1http://www.cna.com.tw/news/afe/201412300275-1.aspx


14/15

(Carat)

(Vizeum)(AAA)(Isobar)

(Posterscope)(iProspect)

(Amnet)


15/15

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Carat Media NewsLetter 771 Report

Documents

Transcript of Carat Media NewsLetter 771 Report