Carat Media NewsLetter 759 Report

8/11/2019 Carat Media NewsLetter 759 Report

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CARAT MEDIA WEEKLY NEWSLETTER

No. 759


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Media Report

15

() Innovation!

Follow

Me!


3/16

(customer life cycle)

BOUGHT

OWNED

EARNED

12

3

4 5

6

78

Purchase Receive

Use

MaintainRecommendNeedResearch

Select


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(immersive)Top ShopOculus RiftRed Online and the Drum

(pop-up store)

Frozen Garden

(shopper marketing)5%[]95%

http://copernicusmarketing.com/

ConsumerJourney
http://www.moea.gov.tw/Mns/dos/bulletin/Bulletin.aspx?kind=8&html=1&menu_id=6727http://www.moea.gov.tw/Mns/dos/bulletin/Bulletin.aspx?kind=8&html=1&menu_id=6727


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O2O

Online to Offline

10

Wal-mart

(drive through)

Offline to Online

isobar

2013

QR Code

9%

Offline with Online

(showrooming)

iBeacon

http://happy.icoke.cn/campaign/summer2014; http://www.appguru.com.tw/

4. Purchase
http://happy.icoke.cn/campaign/summer2014/


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2

Avoid Too Many Visual Elements

Macys 8

Be Very Careful With Animated Carousels

(banner blindness)

Mega Sale!

/

4. Purchase

Smashing Magazine (2013/05/21)
http://www.smashingmagazine.com/2013/05/21/recommendations-mobile-commerce-websites/http://www.smashingmagazine.com/2013/05/21/recommendations-mobile-commerce-websites/


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/

5. Receive

http://liliputing.com/; http://www.sogi.com.tw


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http://futureselfservicebanking.com/

BBVAIDEO

ATM

90

ATM

- NIVEAApp

App

()

6. Use
http://vimeo.com/14939329http://vimeo.com/14939329http://vimeo.com/14939329http://vimeo.com/14939329http://vimeo.com/14939329http://vimeo.com/14939329


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Strategic

:Operational

Tactic

Usability

User-Centered Design

Agile UX Design

Service Design

Design Thinking


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(Design Thinking)

/(2012/07/01)FastCompany(2010/06/01)
http://news.chinatimes.com/world/11050401/122012070100346.htmlhttp://news.chinatimes.com/world/11050401/122012070100346.htmlhttp://www.fastcompany.com/1637759/idea-lab-look-stanfords-dschoolhttp://www.fastcompany.com/1637759/idea-lab-look-stanfords-dschoolhttp://www.fastcompany.com/1637759/idea-lab-look-stanfords-dschoolhttp://news.chinatimes.com/world/11050401/122012070100346.htmlhttp://news.chinatimes.com/world/11050401/122012070100346.html


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(customer experience

journey)

adaptive path

http://www.adaptivepath.com/
http://www.adaptivepath.com/uploads/images/RailEurope_CXMap_FINAL%20copy_001(1).png


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15


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15

IMC

2014


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(Carat)

(Vizeum)(AAA)(Isobar)

(Posterscope)(iProspect)

(Amnet)


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[email protected]

(02) 2717-5238 ext.9285

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Carat Media NewsLetter 759 Report

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