Carat Media NewsLetter 729 Report-1
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Transcript of Carat Media NewsLetter 729 Report-1
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CARAT MEDIA WEEKLY NEWSLETTER
No. 729
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2014()
OOHOut-of-Home Trend
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201315.9%41.6
(mobile)/
/ 2014
1.
2.
3. DOOH
4.
5.
6.
7.
8.
9.
10. Big Data
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6.
COACH2013
COACH
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1.
2.
3. (KPI)
4.
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(M-commerce)Google
70%2D
QR CodeNFC
7.
2D
QR Code
myfone
myfone
APP
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1.
2. QR CodeNFC
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3DGoogle Glass
8.
140
Leap motion
Clarks
Clarks30
Clarks300%
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1.
2.
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(location)(environment)
(touch point)
Smart
9.
/
200
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POS
insight
10. Big Data
2013Route
200820123628,000
9
1.6GPS
JCDecauxVirtuo City
Posterscope, UK
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1.
2.
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YouBike
.....
2014
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Pioneering Out-of-Home
( Posterscope )
26672002
(Out-of-Home Communications)
( Posterscope )
( Posterscope )HyperspaceOOH 3.0
20122013
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(Carat)
(Vizeum)(AAA)(Isobar)
(Posterscope)(iProspect)
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(02) 2717-5238 ext.9285
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