Carat Media NewsLetter 715 Report

8/13/2019 Carat Media NewsLetter 715 Report

1/15

CARAT MEDIA WEEKLY NEWSLETTER

No. 715


2/15

Media Report

Media Report50...


3/15

23

50

3.539.12

635

50

Nielsen Arianna (TA: 4+)

1.72

1.22 1.36

2.85

2.13

3.533.94

2.05

3.50

5.91

5.15

9.12

0

1

2

3

4

5

6

7

8

9

10

45 46 47 48 49 50


4/15

509

10

10.22

50

505.26

10

12.65

5013.0312.75

9.05

10.22

13.03 12.75

19:01:00

-19:01:59

19:06:00

-19:06:59

19:11:00

-19:11:59

19:16:00

-19:16:59

19:21:00

-19:21:59

19:26:00

-19:26:59

19:31:00

-19:31:59

19:36:00

-19:36:59

19:41:00

-19:41:59

19:46:00

-19:46:59

19:51:00

-19:51:59

19:56:00

-19:56:59

20:01:00

-20:01:59

20:06:00

-20:06:59

20:11:00

-20:11:59

20:16:00

-20:16:59

20:21:00

-20:21:59

20:26:00

-20:26:59

20:31:00

-20:31:59

20:36:00

-20:36:59

20:41:00

-20:41:59

20:46:00

-20:46:59

20:51:00

-20:51:59

20:56:00

-20:56:59

21:01:00

-21:01:59

21:06:00

-21:06:59

21:11:00

-21:11:59

21:16:00

-21:16:59

21:21:00

-21:21:59

21:26:00

-21:26:59

21:31:00

-21:31:59

21:36:00

-21:36:59

21:41:00

-21:41:59

21:46:00

-21:46:59

21:51:00

-21:51:59

21:56:00

-21:56:59

22:01:00

-22:01:59

22:06:00

-22:06:59

22:11:00

-22:11:59

22:16:00

-22:16:59

22:21:00

-22:21:59

22:26:00

-22:26:59

22:31:00

-22:31:59

22:36:00

-22:36:59

22:41:00

-22:41:59

22:46:00

-22:46:59

22:51:00

-22:51:59

22:56:00

-22:56:59

23:01:00

-23:01:59

23:06:00

-23:06:59

23:11:00

-23:11:59

23:16:00

-23:16:59

23:21:00

-23:21:59

23:26:00

-23:26:59

23:31:00

-23:31:59

23:36:00

-23:36:59

23:41:00

-23:41:59

23:46:00

-23:46:59

23:51:00

-23:51:59

23:56:00

-23:56:59

24:01:00

-24:01:59

Nielsen Arianna (TA: 4+)


5/15

25-44

80%55

80%

110%78%

50

25-5450

0

2

4

6

8

10

12

1447 48 49 50

Nielsen Arianna


6/15

50

50

10comscore

86.7%Facebook(77.2%) Yahoo Wretch(44.0%)

Xuite(27.9%)

(real-time marketing)


7/15

50

1.

2.

QR code

App

3.

1.xxx.

2.

3.

1.App

2.

3.

3

1.

2.

3.Owned Media

4


8/15

App

App

App

http://pic.pimg.tw/


9/15

App

Rising Star

App

Rising Star

2013

Andy Murray2013

80%Twitter

#hitthewinnerAndy Murray#hitthewinner20,700

Andy Murrayhashtag

@AdidasUK

35,000

www.timesofisrael.com & http://smckenna.co/wp-content/
https://www.youtube.com/watch?v=RXFw9fcfGsM


10/15


11/15

7224:24

(Clarence House)

8:35

8:37

25,300

Ad Age(Pampers)

(Johnson & Johnson)Mashable(Play-Doh)

/

http://451heat.com/ & YouTube & http://www.lowereastsidetours.org/wp-content/
http://adage.com/article/news/worst-royalbaby-tweets-marketers/243237/http://mashable.com/2013/07/23/royal-baby-real-time-marketing-brands/http://mashable.com/2013/07/23/royal-baby-real-time-marketing-brands/http://adage.com/article/news/worst-royalbaby-tweets-marketers/243237/http://adage.com/article/news/worst-royalbaby-tweets-marketers/243237/http://adage.com/article/news/worst-royalbaby-tweets-marketers/243237/


12/15

2013-(Super Bowl)

42.6%

30

40011,730

132

35OREOCalvin KleinAudi

Mio

SodaStreamSodaStreammio

http://i2.hunantv.com/

Oreos social mentions

during Super Bowl 2013

http://www.salesforcemarketingcloud.com/

App

App2012800

600-

App
http://blog.nielsen.com/nielsenwire/media_entertainment/football-tv-ratings-soar-the-nfls-playbook-for-success/http://blog.nielsen.com/nielsenwire/media_entertainment/football-tv-ratings-soar-the-nfls-playbook-for-success/


13/15

5050

80%

255025

5025

25


14/15

(Carat)

(Vizeum)(AAA)(Isobar)

(Posterscope)(iProspect)


15/15

[email protected]

(02) 2717-5238 ext.9285

APP

APP for Android APP for iOS
https://www.facebook.com/CaratWeeklyhttp://twncarat.wordpress.com/https://itunes.apple.com/tw/app/kai-luo/id553411867?l=zh&mt=8https://play.google.com/store/apps/details?id=com.mobimedia.aCaratWeek&feature=search_result

Carat Media NewsLetter 715 Report

Documents

Transcript of Carat Media NewsLetter 715 Report