Captive Media for Brands
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Transcript of Captive Media for Brands
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Investment Case
CAPTIVE MEDIA
Guaranteed Engagement
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3 places ads don’t cut through…. especially to Gen Y
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Captive Media’s Proposition…. guaranteed engagementhttp://youtu.be/LOR2LS_NHl0
Click image to run video
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Why it works… via the reactions it creates
• 55 sec dwell time
• Close proximity
• No distractions
• Highly “talkable”
CAPTIVE INTERACTIVE
MINUTE
• 4,000 impacts / month
• Emotional response
70+% brand recall
Strong brand advocacy
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Adaptable to each brand… with many creative options
Captive Interactive Minute
Simple Branded games
Engagement
Quiz Games:
Gamification
Discovery
Creation Games:
Social Media
Voting Games:
Data Capture
Vouchering :
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Proven to be effectiveExample : Doubling Tiger beer sales
25%
Tiger’s Sales Share at VenueWeekly unit sales as % of bottled beer
0
2
4
6
8
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4.21 %
9.74 %
Source: Venue’s EPOS data
2011 2012
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With blue-chip customers… venues & brands, UK and overseas
Public Health
DrinksOnline
Gaming
Leisure / Fashion
Telco / Apps
Bar / Pub / Club
Hotel/Resort
Restaurant
Cinema
Transit / Retail
Sports Arenas
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And growing reach… 200 screens by 2015
Over 2m customer interactions p.a.
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Only one kind of splash… a gift for the press http://youtu.be/tyoTxrRTm1I
“The best of British ingenuity”
Click image to run video
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Gordon MacSweenFounder ― Divisional Director e2v
― Cambridge and INSEAD
A serious team… turning fun into effective for advertisers
Mark MelfordFounder ― Principal at Booz&Co
― Cambridge and INSEAD
Simon GeorgeFinancial Director― Interim CFO for multiple
start-ups
Founders 64%
Key Advisors
Clive ConsterdineBoard of Advisors― Ex MD of Walkabout
& Jongleurs
Investor Directors
Peter CowleyInvestor NED― UKBAA Angel investor
of the year 2014
― Cambridge Angel
Michael UllmannInvestor NED― Serial angel investor
― Insead Professor
James BorrettCTO ― Cambridge
― 20 years in software
Adam ShoefieldBoard Advisor -
Advertising:― Director of Smithfield
Agency
Peter JacksonBoard Advisor- Drinks :― Former UK MD of Fosters,
Treasury Wines
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Captive Media Ltd
Surprising. Shocking. Amazing.
www.captive-media.co.uk
twitter.com/Captive_Media
youtube.com/user/captivevideos