From newspaper cut-outs to mobile codes, coupons have evolved along with the evolution of technology, and yet have abundant scope for improvement. Coupons these days are delivered to customers through emails, apps, mobile codes (via SMS), company/affiliate websites, digital printouts, etc and have many takers. Today, most major businesses use coupons for the “pull” method of marketing and more often than not, succeed in achieving high ROI.

Users are now looking at each demographics for online promo codes for ecommerce websites and printable coupon codes to redeem at business locations. This opens up a whole new range of opportunities for coupon aggregator platforms. Search engines love these platforms and route tons of traffic to coupon websites, as they provide organized and structured coupon information for searches related to travel portals, ecommerce stores, local restaurants and shops, etc. This is a great business to be in, as it helps leverage the potential of internet to grow into a multimil-lion dollar shopping insight and discount portal.

Let’s take a look at different couponing practices and how they prove to be beneficial.

CAPITALIZE ON THE WIDEOPPORTUNITIES OFFEREDBY DIGITAL COUPONS

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EVOLUTION OF COUPONSCoupons are usually tickets/ documents issued by manufacturers or retailers for sales promotion. They were introduced in the form of paper tickets by Asa Candler to promote Coca Cola, in 1887. These paper tickets later revolutionized marketing & promotion strategies. Retailers recognized how consumers can be easily lured with coupons & how these coupons can in turn drive sales.

With the advent of the internet, coupons too got an online makeover in the 90’s and were now digital forms that could be printed by users. Yet it took a long time to gain popularity because of the chances of fraud and security risks. With the advancement in technology, new security & distribution methods were developed and more retailers today are adopting innovative couponing techniques.

Many ecommerce websites offer coupons as a promotion technique to attract customers and to increase sales. Customers can buy products or book services at discounted rates using these coupons. The coupon codes are normally made available during specific/ seasonal promotions or to push specific products.

Coupons today serve as a tool for not only sales promotion, but also for analyzing customer behavior. Retailers are able to collect data about their customers and put it to use while formulating business tactics.

30%OFFER

COUPON

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OFFER30%

COUPON

RISING OPPORTUNITY IN DIGITAL COUPONS:THE E-TAIL & RETAIL STORYE-tailing (E-commerce): Industrial experts have predicted the global e-commerce revenue to reach $1.4 trillion by 2015. The e-tailing and ecommerce industries are growing in double digits every year, and they release millions of promo codes daily through their affiliate programs or third-party affiliate marketers such as CJ, LinkShare, etc. Even while giving due credit to the emerging Mobile Couponing trend, it can be safely concluded that coupons today have more of an online presence. Digital coupons come in the form of promo-codes and with their huge user-base, help merchants reach a wider audience.

Promo codes are huge revenue generators because of their viral nature & large user base. They help coupon platforms earn sales commission as well as traffic commission. Navigating traffic to ecommerce websites will help earn up to an estimated 15% of the purchase value as affiliate commission.

Retail: The increasing trend in digital coupon, influence of mobile technology and increase in the number of online users attracted local as well as national retailers to provide their cou-pons through digital coupon websites. Retailers prefer coupon websites also while marketing product launches, seasonal sales, off-season sales, etc to increase shop footfall. This helps reduce the effort taken by retailers in a traditional couponing ecosystem such as printing, counting, coupon redemption, etc. As the traffic and user base increases in the coupon plat-form, more retailers will come to you to offer exclusive offers through you.

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DIGITAL COUPONS THERE IS

SOMETHING FOR EVERYONE

INVOLVED

Incentives from manufacturers

Location based coupons to widen thenetwork of customers

Retailers gain more as the consumers shop more

Improves ability to collect & analyze customer data which aids decision making

Decreases handling/ clearing costs

Improved speed of checkout

Easier to resolve potential disputes with manufacturers and/or clearinghouses

Decreases the potential for fraud

Safer than paper or print-at-home coupons

Retailer Benefits

Helps in promoting specific product/services

Can be used in off-season periods also to increase sales

Attracts customers’ attention to products and services

Creates awareness about new products and services

Helps in collecting information about customers’ buying behavior

Freebie marketing strategy to generate more revenue

Can be used to stimulate a targeted group of customers

The viral nature of digital coupons can help in generating indirect (word-of-mouth) publicity

Ecommerce Website benefits

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Commission from affiliatesMost major corporate organizations will have many affiliates, and by partnering with the affiliates, coupon portals can earn affiliate commission.

Product RecommendationsBusinesses can use coupon portals for product recommendation. Since coupon products generally have many subscribers, businesses can promote their products and portals can charge them in return.

Notifications and textingYou may charge businesses for the push notifications and text messages you send for promoting their coupons. Location based push notifications can be charged more due to their higher conversion nature.

Launch platformCoupon portals can be used to launch new products by offering coupons along with product launch.

Promotions Coupon portals can benefit from promoting businesses on their websites through banners, promotional campaigns, etc.

Feature listingCoupon portals can display specific coupons for featured products. Customers are more likely to go for coupons with higher visibility and portals can charge extra for these.

Direct commission from retailers Retailers can list their products directly on coupon portals in order to attract more traffic & new customers. Portals can charge the retailer for every sale made through them.

BENEFITS TO THE PORTAL OWNERHelps to know what’s new in the market

Helps follow brand, retailers and online shops to know offers.

Helps save on each purchase

Helps make redemption easier

Helps to minimize risk of losing/ misplacing

Helps in smoother redemption at store front

Helps get promotional offers through mobile push notifications and emails

BENEFITS TO CUSTOMERS

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Oorjit is a complete solution for all your couponing needs. The platform is equipped with features which can convert a complex coupon redemption system to a quick and simple redemption process.

User ExperienceOorjit Coupon solution includes web and user app, which are designed to give its end users a delightful experience. The Coupon Wallet facility allows users to group the coupons they like and tells them an estimate of their savings. The geo-fencing support in the mobile app ensures that the users are prompted to avail the coupons as and when they reach near the location using push notifications.

Coupon Solution

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A Complete Coupon RedemptionSolution for your constant growth

Oorjit Coupon solution allows you to start functioning from day one using its affiliate APIs. These APIs fetch coupons from major affiliates like CJ, LinkShare, etc and display them on your site. Being an affiliate (of the affiliate) helps you to earn incentives from these affiliates (of the mer-chant) and earn revenue from the traffic generated through your site.

You may also configure coupons manually for online and offline retail-ers based on their location and charge them for clicks, views etc. The platform is flexible & scalable enough to support your future growth and will assist you by providing all information you would require for decision making.

The affiliate facility in Oorjit Coupon solution is created with a vision to make you a coupon affiliate like CJ and LinkShare, thereby enabling you to collect coupons directly from FMCG companies and retailers. This helps you enjoy all benefits which was otherwise earned by an external affiliate.

The platform is capable of simplifying the time-consuming complex redemp-tion process in the FMCG Industry, in which the incentive issued by the FMCG company to retailers and distributors (for encouraging coupons) are honored using ‘credit notes’. Oorjit simplifies the redemption and management of these credit notes by providing real-time updates to retailers and distributors. The Oorjit Mobile POS Application provides instant updates to both parties as soon as a coupon is redeemed, helping them understand real-time revenue from each coupon. The retailers and distributers can check for their real-time information about coupons, total incentives they have to receive, etc by logging into their individual mobile apps.

Using this advanced facility you can attract FMCG companies as well as retailers to your coupon platform. On the one hand, it helps the FMCG companies by enabling them to easily manage and reach more retailers. And on the other hand, the platform helps the retailers earn additional sales and incentives through coupons.

Standard Ecosystem Enterprise Ecosystem for FMCG Coupons

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Thank You

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