Capital One - Vision Day
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Transcript of Capital One - Vision Day
Capital One is a diversified banking company focussed
primarily on consumer and commercial lending, employing
circa 1,200 people at their Nottingham HQ.
Capital One attributed its relative success to its use of data
collection to build demographic profiles, allowing it to target
personalised offers of credit direct to consumers. Digital
innovation is at the heart of the Capital One ethos. This
digital agenda is the main driving force behind the Capital
One Vision day, an annual event hosted in Nottingham for
all Capital One employees. The Carve team were tasked
with creating a captivating break-out session at the Vision
day to encourage Capital One Associates to think about the
digital world, connected consumer behaviours and how
Capital One can innovate in the light of new technology.
The Challenge
Carve designed a ‘digital playpit’ experience
stand to give Capital One Associates the
opportunity to get hands-on with some of the
most cutting edge, unreleased devices which are
set to revolutionise consumer/brand interactions.
These included Google Glass, Leap Motion and
Oculus Rift.
Alongside the ability to play with this exclusive
technology, associates were able to discuss how
Capital One might be able to deploy some of
these tools to create better experiences for their
customers and were invited to add their concepts
to the ‘Idea wall’. In doing so they were entered
into a prize draw.
The Solution
Over the course of Vision Day:
• The digital playpit was the most visited
stand of all 12 exhibitor spaces
• 78% of Vision Day attendees
interacted with the digital playpit
• Over 100 innovative concepts were
crowd-sourced for Capital One
The Results
Click infographic to see high
resolution
About us
Founded in 2006 and headquartered
in London, Carve is a boutique
consultancy that advises some of the
world’s leading organisations on the
strategic use of social media.
Our people-first approach helps
businesses build the systemic
capability to create value through
better connectivity and collaboration.
Results-driven, our programmes
include transformation through Social
Recruiting, Social Selling and
Enterprise Social Networking.
Thank you for reading. If you’d like to do work with us, please click on any of the buttons below.