Capacity Building:New Emergent Markets 2010 and Beyond:

Opportunities and Challenges

“The future is not the result of choices among existing paths in the present.

“It is a place that is created - first, created in the mind and will; second, created in the activity.”

Walt Disney, film-maker

what is the creative economy?

6-8% of employment

7-11% of GDP

45% of jobs

70% of new jobs

- the tipping point

The Lord of the Rings

J. R. R. TolkienPeter Jackson

Stephen RegelousNate Wittasek

The Lord of the Rings

“squat, broad, flat-nosed, sallow-skinned, with wide mouths and slant eyes ... degraded and

repulsive” - J. R. R. Tolkien describing the orcs

Three stages

1. Everyone is creative(“creative”, not talented)

Three stages

2. Creativity needs freedom

Three stages

3. Freedom needs markets

Market Foundations

(The Policy Audit)Education and Learning*Knowledge Networking

Digital*Added Value*Digital*

Intellectual Property*Finance

Sector Regulation

Education and Learning

Education ≠ Learning

Soedjatmoko:

“The capacity to learn”

Digital Media

Search, Copy, Mix and Learn

easiest in

cities and

digital media

Added Value

Farm gate commodity: 0%

Apple iPhone4: 0-70% ?

art, design: 100%

(less opportunity costs)

logistics, retail

Intellectual Property

Copyright is a compromise

between ownership and access

Is the national IP office well-resourced for this task?

Government

Collaborative policy-making.

Data, research and networking.

Listen to the people who are creative…

Social Issues

How do we encourage the individual voice?

What is the right balance

- between the individual voice and group power?

- between novelty and stability?

thank you

john@creativeeconomy.com