Cap & Design Inhousedagen 2013 - Valentin&Byhr
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Transcript of Cap & Design Inhousedagen 2013 - Valentin&Byhr
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Med god planning & UX
når du framgång
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PLANNER & USER EXPERIENCE ARCHITECT
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HUR KAN MAN UTVECKLA VARUMÄRKESUPPLEVELSEN?
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PLANNING
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PLANNINGAtt rannsaka relationen mellan en målgrupp
och ett varumärke för att kunna komma med
strategiska rekommendationer.
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Kundens kund
Mina kollegor Kunden
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Skapa förutsättningar för ”ett projekt med nerv”
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TOUCHPOINTS
Tillfällen och platser då man kan kommunicera med målgruppen
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8 MILJONER UNIKA TÄVLINGSKODER
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EN PLANNERS
STALLTIPS
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Återkommande research-moment
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Se inte målgruppen som en grupp
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Kartlägg era touchpoints
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Stirra dig inte blind på statistik
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Gör studiebesök
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FRAMGÅNG?
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ANYWAKE
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8 SÄTTA ATT DÖDA MYTER OM EKOLOGISKT
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GOOD THINGS COMES TO THOSE WHO WAIT
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HUR NÅR MAN ÖVER MÅLGRUPPENS FÖRVÄNTNINGAR?
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USER EXPERIENCE
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USER INTERFACE DESIGN + VISUAL DESIGN?
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Verksamheten & varumärke
Användar-förståelse
Tekniskamöjligheter
USER EXPERIENCE
ATT NÅ ÖVER MÅLGRUPPENS FÖRVÄNTNINGAR
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Skicka bilden
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Instagram börjar skicka bilden här
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möjligheter
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”39% of smartphone users even admit to being on
their mobiles in the bathroom”
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”Which means the other 61% are liars.”
Luke Wroblewski 2012
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ANVÄNDAREN VILL HA MÖJLIGHET ATT GÖRA ALLT NÄR SOM HELST
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FRÅN ANALOGT TILL DIGITALT TILL DIGITALT & ANALOGT
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Marknads-föring
Vänner
Digitalmedia
Transport
Utanför
Ankomst & entré
Orientering
Mobil Och nu då?
Andrabesökare
Vila Butik
Mat Utgång
Mobil
Digital media
Vänner
Före besök På museet Efter besök
MUSEIBESÖK
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Marknads-föring
Vänner
Digitalmedia
Transport
Utanför
Ankomst & entré
Orientering
Mobil Och nu då?
Andrabesökare
Vila Butik
Mat Utgång
Mobil
Digital media
Vänner
Före besök På museet Efter besök
MUSEIBESÖK
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Kameror
Mikrofoner
GPS
Accelerometrar
RFID - NFC
3D printer
Robotar
Kinect
UTNYTTJA TEKNIK
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Det är svårt att vinna besvikna användare tillbaka
87 % lämnar dåliga mobilsajter
70 % kommer aldrig tillbaka
31 % går till en konkurrerande sajt
EPiServer/CINT 2013
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Identifiera era “weak spots”
utifrån era användares perspektiv
HUR UNDVIKER MAN BESVIKNA ANVÄNDARE?
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FRAMGÅNG?
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RED TOMATO PIZZA – DUBAI 2012
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SAMSUNG &
VITAMINS DESIGN 2011
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DRAWNIMAL
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- Våga testa nya saker
- Bjud din målgrupp på en ”wow-upplevelse”
FRAMGÅNG