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CANTO 2013 Keynote: Mobile Broadband and its benefits to operators, society and government
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Bringing the networked society to life LOURENCO PINTO COELHO VP STRATEGY & MARKETING LATIN AMERICA
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Presented by Lourenco Coehlo, Ericsson's VP of Strategy and Marketing, Region Latin America
Transcript of CANTO 2013 Keynote: Mobile Broadband and its benefits to operators, society and government
Bringing the networked society to life
LOURENCO PINTO COELHO VP STRATEGY & MARKETING LATIN AMERICA
© Ericsson AB 2013
By 2018…
850 M
PCs & Tablets
9.3 BN Mobile Subscriptions
3.3 BN Smartphone
Subscriptions
6.5 BN Mobile broadband
Subscriptions
© Ericsson AB 2013
INSIGHTS 2013
Expansion into digital services to find new revenues
Tiered, shared, bundled and real-time pricing models
Customer experience & efficiency driving operator transformation
Differentiation through superior network performance and quality
Everything gets connected & smart, not just phones +50%
+2.0bn
20MB
+100m
@
© Ericsson AB 2013
+ +
The Networked Society
TRANSFORMATION =
© Ericsson AB 2013
Transformation
Limited
Pervasive
Time
Deg
ree
of e
cono
mic
impa
ct
Digital distribution and web strategy
• Web strategy and e-commerce)
• Creating efficiency through web strategy (e.g. Government)
Digital transformation • Mobile revolution • Social media • “Hyper digitization” • Power of the cloud and crowd • Downstream & upstream
innovation • Organize without an
organization • New “currencies” • Internet of things • Analytics
2000s Late 1990s 2010s
Digital products (e.g., music,
entertainment)
Digital distribution and web strategy
• Web strategy and e-commerce
• Creating efficiency through web
strategy
Digital transformation Mobile revolution
“Hyper digitization” Social media
Power of the cloud and crowd Downstream & upstream innovation
Organize without an organization New “currencies” Internet of things
Analytics
© Ericsson AB 2013
Attributes of the networked society
Creation
Productivity
Knowledge Innovation
Resources
© Ericsson AB 2013
COMMON ICT THEMES
› The governance perspective – Managing infrastructure and resources efficiently – Real-time monitoring and analytics tools for
dynamic short-term action as well as holistic long-term planning
– Improved public administration with increased transparency and efficiency through
› The citizen perspective – Awareness of decisions and what type of behavior
that the city and the citizens benefits from – Personal and contextual incentives for sustainable
behavioral change – Driving collaboration and the ability to affect the
city surroundings through collective action
Photos licensed under Creative Commons
© Ericsson AB 2013
› The technology perspective – Bridging components supporting the
understanding of processes in other sectors to reach synergy effects
– Services having the support from the knowledge and reasoning of an intelligent system
– Importance of data visualizations that help create awareness about, for example, sustainability issues
› The business perspective – Augmenting traditional products with ICT features
and services that differentiate and enhance their usage
– Enabling radically new solutions to city challenges by building on the creativity of people and businesses
– Understanding how shifts from physical goods to the service sector can amplify the environmental benefits of e-services
COMMON ICT THEMES
© Ericsson AB 2013
Sustainable city models Long-term vision alignment, evaluations, proactive measures, transformations, collaboration, regulations
Dynamic city operations centers Optimization, resource management, infrastructure, public services, objects, sensors, actuators
Community and business participation Citizen contributions, incentives and rewards, responsibility, good practices, services, business innovation
Knowledge and reasoning layer
Crowdsourcing and service
data
Contextual and personal info
Update reasoning algorithms Event
information
Shared data
Update preference
s Status
information
Respond to events
Public safety Education
Food
Health Jobs
Energy Water
© Ericsson AB 2013
re-thinking roles
Applications & Services
Systems & Platforms
Connectivity & Communication
Network developer
Service enabler
Service creator
© Ericsson AB 2013
What Ericsson brings
Innovation & Revenue Growth
OSS/BSS & Process Transformation
Network evolution
Network developer
Service enabler
Service creator
© Ericsson AB 2013
+ + +
The Networked Society
Realized by Technology and Industry Collaboration
© Ericsson AB 2013
In the networked society people, knowledge,
devices, and information are networked for the growth of society, life
and business.
© Ericsson AB 2013
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