CANSTAR BLUE | Style Guide 2015...Canstar Blue | Style Guide 2015 . Our logo is the public face of...
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CANSTAR BLUE | Style Guide 2015 CLIENT EDITION
Transcript of CANSTAR BLUE | Style Guide 2015...Canstar Blue | Style Guide 2015 . Our logo is the public face of...
CANSTAR BLUE | Style Guide 2015 CLIENT EDITION
Canstar Blue | Style Guide 2015
Introduction 3 Approvals 4 Correct Usage 5 Use Of Clear Space 6 Fonts & Colours 7 Logo Linkbacks 8 Design Variations 9-10 Incorrect Use Or Brand Mark 11-12 Logo Legibility 13 Writing About Canstar Blue 14 Contact Us 15
CONTENTS
Canstar Blue | Style Guide 2015
Canstar Blue is a customer satisfaction research and ratings business launched in July 2010 with the core purpose of helping consumers make better purchase decisions. Based on independent research conducted by Colmar Brunton, so far over 90,000 Australians have reviewed their customer satisfaction across more than 100 different categories. We have developed this style guide for those who are licensed to utilise our award logos as an endorsement for their brand, and for those who want to learn more about Canstar Blue’s unique visual identity. Given the fact that our logo is recognised by one in two* Australians, we believe it’s correct usage can deliver a powerful message to consumers across the country. * Source: Colmar Brunton Market Research, 2014
INTRODUCTION
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Canstar Blue | Style Guide 2015
Our logo is the public face of our brand, and understandably we’re heavily invested in its proper usage. To use the Canstar Blue logo, you will need a trademark licence agreement with Canstar Blue. We then require that you obtain our written approval to the form of your advertisement or other use of the Canstar Blue logo. Items for approval should be emailed to Canstar Blue’s research team. Hasreen Kaur Research Coordinator, Canstar Blue Landline: +61 (7) 3837 4100 Email: [email protected] Please CC [email protected] when writing to us for advertising approval. Requests will generally be reviewed within two business days, and approval or feedback will be supplied in writing via email. If you require an urgent approval, please liaise with your Relationship Manager.
APPROVALS
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Canstar Blue | Style Guide 2015
The logo we provide for use in any external marketing and advertising collateral must be used in its entirety with all elements as shown. Similarly the logo must not be treated or changed without express written permission by Canstar Blue. Do not use elements of our logotype separately (e.g. just the stars, or just the text underneath the logo.) It cannot be reduced to anything smaller than the specified minimum sizes, to ensure the detail of the award can be seen. Always use the master artwork files to avoid mistakes and ensure consistent brand recognition and integrity. That being said, we are more than happy to send you alternate file formats.
CORRECT USAGE
Category tag
Date
Award tag
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Minimum size 20mm Minimum size 15mm
Canstar Blue logo
Canstar Blue stars
Canstar Blue | Style Guide 2015
USE OF CLEAR SPACE
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The endorsement will be that much more effective if it isn’t surrounded by too slim a margin, or other objects. Ensuring there is adequate space around the logo with the following dimensions has, anecdotally speaking, achieved the best results. Minimum clear space Proximity horizontal: 25% from width (of the logo) Proximity vertical: 25% from width
Canstar Blue | Style Guide 2015
FONTS & COLOURS
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For our award logo text font, we use DINOT.
This is the colour of the text we use in our logo.
CMYK is the file format used for printing. RGB is the format used for digital items (e.g. video, TVC’s, internet advertising). Hexadecimal (sometimes called Hex) is used for internet publishing.
Canstar Blue | Style Guide 2015
LOGO LINKBACKS
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Use of the Canstar Blue logo online should include a dofollow link to the Canstar Blue domain. Please use the following values inside the respective <a> and <img> tags / attributes. Destination URL (href) href://www.canstarblue.com.au/ unless another URL has been provided as part of your licence (e.g. http://www.canstarblue.com.au/appliances/air-conditioners/) Alt Text Must match the text on the award. (e.g. Canstar Blue Most Satisfied Customers Award, Car Tyres, 2014) Filename Must contain the words ‘canstar-blue’ HTML Example <a href=“http://www.canstarblue.com.au/”><img src=“/images/canstar-blue-air-con-award-2014.png” alt=“Canstar Blue Most Satisfied Customers Award, Air Conditioners, 2014” /></a>
Canstar Blue | Style Guide 2015
Canstar Blue – ‘Most Satisfied Customers’ award with category & date – portrait & landscape
DESIGN VARIATIONS
portrait
landscape
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Canstar Blue – ‘Most Satisfied Customers’ award with category & date (multiple years) – portrait & landscape
landscape
portrait
Canstar Blue | Style Guide 2015
DESIGN VARIATIONS (CONT.)
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Canstar Blue | Style Guide 2015
The brand mark must be used in full, (stars, circle, category tag, date) and cannot be modified in any way. Do not change the text, font or colours of the logo, logotype or award description (e.g. figures 1, 2, 3, 4). Do not use Canstar Blue logo without the specific award or rating (e.g. figure 5). The signature or logotype should never be used separately for awards and ratings (e.g. figure 6) Do not rearrange or stack the logo mark and logotype (e.g. figure 7).
INCORRECT USE OF BRAND MARK
MOST SATISFIED CUSTOMERS SERVICE STATIONS
2013
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Figure 1 Figure 2 Figure 3 Figure 4
Figure 5 Figure 6 Figure 7
Canstar Blue | Style Guide 2015
Do not tilt or skew the logo. Do not enlarge or shrink the logo or the logotype separately (e.g. figure 8) Do not apply a treatment or distort the Canstar Blue logomark (e.g. figure 9). Do not remove the logotype from the logo (e.g. figure 10). Do not reposition or remove the stars (e.g. figures 11 and 12). Do not change the font size of any text in the logo (e.g. figure 13).
INCORRECT USE OF BRAND MARK (CONT.)
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Figure 8 Figure 9 Figure 10
Figure 11 Figure 12 Figure 13
Canstar Blue | Style Guide 2015
Whenever possible, the logo should appear on a solid colour background [preferably white/light]. If the background colour does not provide enough contrast for the font, you should use the white text execution of our award logo [white text only]. See the examples to the right.
LOGO LEGIBILITY
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Canstar Blue | Style Guide 2015
Canstar Blue company name Canstar Blue is a separate company to Canstar Pty Ltd. As such, when referring to a Canstar Blue award, you must appropriately disclaim it is an award from this particular company and not any other. You should print our name in title case (e.g. Canstar Blue), except where it is printed within the logo itself. Within the logo image, our name should appear in upper case as CANSTAR BLUE. Referencing our awards When speaking about a Canstar Blue award, you must refer to it correctly. We rate brands based on customer satisfaction, so an award winner in the Car Tyres category would achieve: ‘Most Satisfied Customers Award – Category, Year’ ‘Most Satisfied Customers Award – Car Tyres, 2014’ Reference to Canstar Blue ratings in marketing and advertising collateral should refer to the award – not individual criteria ratings – to ensure clarity in the market.
WRITING ABOUT CANSTAR BLUE
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Canstar Blue | Style Guide 2015
We’d be happy to address any questions or concerns you may have about the usage of Canstar Blue creative. Feel free to get in touch. Phone: +61 (7) 3837 4100 Email: [email protected]
CONTACT US
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