CANSTAR Logo Guidelines 2016 · Our visual identity is comprised of four components (together...

CANSTAR Logo Guidelines 2016

Canstar Logo Guidelines 2016 2CANSTAR Style Guide

CONTENTS

3 4 5 6 7 8 9 10 11 12 13 14 16 20 21 2223

IntroductionPurpose of this GuideApproval ProcessCANSTAR Visual IdentityGold Logo UsageLogo ColoursLogo Font ColoursLogo TypefaceLogo Clear SpaceLogo Minimum sizeLogo LinkbacksStar Ratings and Award Ratings ExamplesExamples of what not to doExpressing our brandMultiple Five Star ProductsUse of Award and Five Star Rating LogosContact Us

Canstar Logo Guidelines 2016 3IntroductionCANSTAR was established over 21 years ago (formerly known as Cannex) and throughout that time we have helped customers make better financial decisions and provided insights to financial institutions to help them develop great products.

We now have over 2 million visits each year and two in three people recognise the CANSTAR Gold Logo.*

The CANSTAR brand is now used by hundreds of differentbusinesses throughout Australian and New Zealand.

Our brand is an extremely valuable asset which cangenerate substantial success for all involved with it.

We have created this guide to help people who use thebrand to understand its origin, the brand values and thebest ways of getting the most out of it.

The guide is written with our licensees and partners in mind.

Andrew SpicerManaging Director

*Source: Colmar Brunton – March 2013.

Canstar Logo Guidelines 2016 4Purpose of this GuidePowerful brands are bold, consistent and instantly recognisable. The CANSTAR Gold Logo is the primary representation of our brand.

The CANSTAR Style Guide aims to make it as easy and convenient as possible for individuals and organisations to use the CANSTAR Gold Logo and will help ensure that the CANSTAR brand integrity is maintained.

Canstar Gold

Canstar Logo Guidelines 2016 5Approval ProcessCANSTAR is the registered owner of and has exclusive rightsto the use of the CANSTAR trademarks and word marks.CANSTAR’s registered trademarks and word marks may only be used under a written licence agreement. Fees and other conditions may apply to your use of our trademarks or word marks.

To protect our brand, the CANSTAR Trademark and WordMark licence agreement requires all institutions andpartners to obtain written approval from ourCommunications Department for each implementation ofthe CANSTAR logo.

Any use of the CANSTAR logo or reference to a CANSTARStar Rating or Award on external marketing and advertisingcollateral needs written approval by CANSTAR.

Items for approval should be emailed to CANSTAR’s approvals team.

Email: [email protected] [email protected]

Phone: 07 3837 4151

Requests for approval will be reviewed within two business days.

If you have an urgent approval, please liaise with yourRelationship Manager.

Canstar Logo Guidelines 2016 6CANSTAR Visual IdentityOur visual identity is comprised of four components (together ‘the CANSTAR Gold Branding’):

1. CANSTAR Gold Logo2. CANSTAR Stars3. CANSTAR Word mark and 4. Rating or Award Descriptor

To maintain brand strength, correct and consistent use is vital.

All four components of the CANSTAR Gold Branding must be used together unless expressly permitted by CANSTAR in writing.

CUSTO

EMR-OWNEDOUTSTANDING VALUE

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CANSTAR Stars

CANSTAR Gold logo

Award Rating Tag

Category Tag

CANSTAR Word mark

Year

Canstar Logo Guidelines 2016 7Logo UsageAll four components of the CANSTAR Gold Branding must be used in all public documents, external marketing and advertising collateral (unless approved prior by CANSTAR in writing).

The CANSTAR Gold Branding must be used in its entirety. Elements should not be used by a third party as standalone items. For example the CANSTAR Stars should not be used without the logo, full descriptor and associated word mark, i.e. displaying the CANSTAR Gold Logo with the Outstanding Value wording but not with the specific reference to the product is not permitted.

Similarly the CANSTAR Gold Branding must not be treated or changed without express permission by CANSTAR

Canstar Logo Guidelines 2016 8Logo Colours

Gold is one of our greatest distinguishing features. Thecolour gold represents success, achievement and value.It is optimistic and positive and adds richness and warmthto everything associated with it.

Logo TypefaceAll logo descriptors should be written in Open Sans. We have chosen Open Sans for its simplicity and availability

Open Sans ABCDEFGHIKLMNOPRSTUVWXYZabcdefghiklmnoprstuvwxyz1234567890!@#$%^&*()

Canstar Logo Guidelines 2016 9Logo Clear SpaceThe clear space has been established to ensure logo visibility and impact. This is particularly important when using our logo with other partner logos to ensure customers are not confused.

When using any version of the CANSTAR Gold Logo, a clear space area should be maintained. No graphic elements, typography, illustration or images should appear in this area.

Minimum clear space:Proximity horizontal: 25% from widthProximity vertical: 25% from width

25% X

25% X

X

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Canstar Logo Guidelines 2016 10Logo Minimum SizeA minimum size requirement is relevant to ensure the logo is clear and legible.The minimum width of the CANSTAR Gold Logo should be no less than 42mm.

42mm (120px)

auto

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Actual minimum size

Canstar Logo Guidelines 2016 11

Actual minimum size65px wide x 70px high

Some web banners are shorter than our logo’s minimum height. In these cases a smaller logo will be acceptable. However, as the award text wont be legible at this size there needs to be a clearly legible logo located on the page which the banner redirects to.

The smallest logo size for a web banner is 65px wide x 70px high.

Logo Minimum Size - Exceptions

300 x 250px MREC

728 x 90px leaderboard

Canstar Logo Guidelines 2016 12Logo Linkbacks

Use of the CANSTAR Gold Logo online should include a CANSTAR dofollow link. Please use the following values inside the respective <a> and <img> attributes.

Href: http://www.CANSTAR.com.au/ (Unless another URL has been provided as part of your licence)

Alt text: Must match the text on the award. For example CANSTAR Outstanding Value, Credit Card, 2016

Filename: must contain the word CANSTAR

HTML Example: <a href=”http://www.CANSTAR.com.au/”><img src=”/images/CANSTAR_credit_card_award_2016.png” alt=”CANSTAR Outstanding Value, credit card, 2016/></a>

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Single descriptor with year

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Single descriptor without year

Dual descriptor with year

OUTSTANDING VALUE

NAOL EMOH ELBAIRAV

20152015 DEIPUCCO RENWO

With a location

CUSTO


ECNARUSNI DROLDNAL AILARTSUA

Dual descriptor without year

OUTSTANDING VALUE

NAOL EMOH ELBAIRAV DEIPUCCO RENWO

Star Ratings and Award Ratings Example

14Star Ratings and Award Ratings Example

Multi Year Award[3 Years in a Row]

style 1


style 2


style 1


style 2

15


style 1


style 2


style 1


style 2

Star Ratings and Award Ratings Example

Canstar Logo Guidelines 2016 16Examples of What Not To Do

The CANSTAR Gold Logo has been specially designed towork with all elements and specific colours for maximumlegibility and recognition. It must never be re-created ordistorted in any way. Always use the master artwork files toavoid mistakes and ensure consistent brand recognition and integrity.

Don’t!

Do not use elements of our logotype separately

123 Company


Do not use CANSTAR Gold Logo without the specific award or rating

Do not rearrange text positioning Do not tilt or skew logo.OUTSTANDING VALUE

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OUTSTANDING VALUE

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OUT

STAN

DING VALUE

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EULAV GNIDNATSTUO

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Do not mix elements of the Canstar logos

Do not rearrange text positioning

Don’t!

Do not change the font

OU

TSTANDING VALUE

STNETNOC & EMOH

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Do not use effects such as drop shadow

Do not remove logotype from the logo

Do not change colours in the logo

OUTSTANDING VALUE

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UTSTANDING VALUE

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Do not disproportionately scale the logo

Do not reposition stars

Don’t!

Do not change colours in the logo or logotype

OUTSTANDING VALUE

STNETNOC & EMOH

20162016

Canstar Logo Guidelines 2016 19Use of Award and Five Star Rating LogosWhere a client has attained an Award or a Five Star Rating for a particular product but has many of those type of products a disclaimer must be included. This disclaimer must make it clear to a consumer that the Award or Five Star Rating (as applicable) only relates to the particular product for which it has been awarded.

The disclaimer text will be provided to all clients prior to completion of the contract negotiations.

The following is an example of the disclaimer to be incorporated into collateral or marketing materials.

The CANSTAR (Award/5 Star Rating) was awarded on (X date) for the (X Product) for the (X Profile).

Canstar Logo Guidelines 2016 20Multiple Five Star Products Where a client has attained multiple Five Star Ratings for multiple products or across multiple profiles, please contact your Relationship Manager for further advice as to the disclaimer to be included.

Canstar Logo Guidelines 2016 21Contact UsIf you have any queries about the content of our CANSTAR Logo Guidelines, please don’t hesitate to get in touch.

CANSTAR DIGITAL TEAM

Email: [email protected]

Phone: +61 7 3837 4108

CANSTAR Logo Guidelines 2016 · Our visual identity is comprised of four components (together...

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