Cannes Lions 2011 Winners for PR

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Cannes Lions 2011 Winners for PR

Transcript of Cannes Lions 2011 Winners for PR

PR

Grand Prix

Grand Prix PRBreak UpAgency: BBDO, Melbourne, VIC Industry: Financial & Legal services Media: Promotion & Event Executive Creative Director: Ant Keogh Director: The Glue Society

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Gold

Gold PRWatsonBrand: IBM Agency: Ogilvy, New York City, NY Industry: Professional & Public services Media: Promotion & Event Chief Creative Officer: Steve Simpson Executive Creative Director: Susan Westre Creative Director: Mark Girand, David Korchin, Jason Marks, Michael Paterson, Steve Simpson, Susan Westre Copywriter: Mark Girand, Steven Schroth, Niels Westra Art Director: Miles Gilbert, Michael Paterson Director: Paul Bozymowski

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Gold PRDigital DeathBrand: AIDS Awareness Agency: TBWA, New York City, NY Industry: Public interest & Non-profit Media: Cyber Chief Creative Officer: Mark Figliulo Creative Director: Josh DiMarcantonio, Jonathan Marshall, Eric Stevens, Lisa Topol Copywriter: Josh DiMarcantonio, Jonathan Marshall, Ani Munoz Art Director: Isabella Castano, Eric Stevens Photography: Indrani, Markus Klinko Director: Earle Sebastian

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Gold PRTramp A BenzBrand: Mercedes-Benz Agency: Jung von Matt, Hamburg Industry: Automotive & Services Media: Promotion & Event Chief Creative Officer: Armin Jochum, Goetz Ulmer, Thimoteus Wagner Copywriter: Georg Baur, Torben Otten Art Director: Tilman Gossner Photography: Stefan Gburek

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Gold PRSkankplayBrand: Skank Agency: Don Try This, So Paulo Industry: Apparel, Clothing & Footwear Media: Promotion & Event

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Gold PRShine A Light on OpportunityBrand: Durand Academy Agency: POLITICAL LOBBYING & MEDIA RELATIONS (PLMR), London (England) Industry: Education Media: Promotion & Event

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Gold PRTaxi Drivers' UniversityBrand: Chevrolet Agency: BBDO, Bogot Industry: Automotive & Services Media: Promotion & Event Chief Creative Officer: Hugo Corredor, Giovanni Martinez Copywriter: Daniel Mosquera, Andres Norato Art Director: Claudia Murillo

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Gold PRWater MarkBrand: Diageo Agency: Leo Burnett, Sydney, NSW Industry: Alcoholic drinks Media: Promotion & Event Executive Creative Director: Andy Dilallo Creative Director: Tim Green Copywriter: Rupert Taylor Art Director: Tim Green

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Gold PRVac From The SeaBrand: Electrolux Agency: Prime & United Minds, Stockholm Industry: House, Garden & Pets Media: Promotion & Event Executive Creative Director: Tom Beckman Creative Director: Jonas Bodin Copywriter: Devi Brunson, Carl Fredrik Holtermann Art Director: Carl Fredrik Holtermann, Fredrik Olsson

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Silver

Silver PRGet Tested ProjectBrand: Israel Aids Task Force Agency: Y&R, Tel-Aviv Industry: Public interest & Non-profit Media: Radio Chief Creative Officer: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Gideon Amichay, Amit Gal, Tzur Golan Copywriter: Shirley Bahar, Orit Bar-Niv, Orit Bar Niv Art Director: Shirley Eva Bahar

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Silver PRWatsonBrand: IBM Agency: Ogilvy, New York City, NY Industry: Professional & Public services Media: Promotion & Event Chief Creative Officer: Steve Simpson Executive Creative Director: Susan Westre Creative Director: Mark Girand, David Korchin, Jason Marks, Michael Paterson, Steve Simpson, Susan Westre Copywriter: Mark Girand, Steven Schroth, Niels Westra Art Director: Miles Gilbert, Michael Paterson Director: Paul Bozymowski

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Silver PRShave SutraBrand: Gillette Agency: BBDO, Mumbai Industry: House, Garden & Pets Media: Promotion & Event Executive Creative Director: Rajdeepak Das Creative Director: Rajdeepak Das, Josy Paul, Rajesh Saathi Copywriter: Rajdeepak Das, Josy Paul, Rajesh Saathi, Pashyn Sethna Art Director: Rajdeepak Das, Sagar Jadhav, Nawin Nandakumar, Manasi Sankhe, Sandeep Sawant Photography: Sandeep Barge Director: Rajesh Saathi

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Silver PRUnderstanding Multiple SclerosisBrand: Gedeon Richer Agency: Hill & Knowlton, Levallois Industry: Pharmaceutical Media: Promotion & Event

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Silver PRParallel LinesBrand: Philips Agency: Onevoice, London (England) Industry: Electronics & Audio-Visual Media: Promotion & Event Chief Creative Officer: Neil Dawson Creative Director: Chris Baylis Copywriter: Sam Oliver Art Director: Shishir Patel

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Silver PR2 Minute SilenceBrand: The Royal British Legion Agency: Burson-Marsteller, London (England) Industry: Corporate self-promo Media: Promotion & Event Creative Director: Joe Sinclair Director: Matthew Donaldson

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Silver PRSalute TrainerBrand: Japan Maritime Self-Defense Force Agency: Hakuhodo, Tokyo Industry: Corporate self-promo Media: Promotion & Event Creative Director: Shota Hatanaka, Kenta Ikoma Copywriter: Kenta Ikoma Art Director: Junichi Kurata Photography: Hiroki Oguri Director: Yukako Nomura, Waki Rokutan

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Silver PRSocialpeaceBrand: Rio De Janeiro State Government Agency: FSB Comunicaes, Rio de Janeiro Industry: Corporate self-promo Media: Promotion & Event

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Silver PRSilent National AnthemAgency: Mudra Communications, Mumbai Industry: Culture, Recreation & Sport Media: Promotion & Event Chief Creative Officer: Bobby Pawar Copywriter: Bobby Pawar Art Director: Deepak Singh Director: Amit Sharma

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Silver PRFake It AllAgency: Leo Burnett, Beirut Industry: Public interest & Non-profit Media: Promotion & Event Chief Creative Officer: Bechara Mouzannar Creative Director: Patrick Honein, Areej Mahmoud, Tania Saleh Copywriter: Grace Kassab Art Director: Nayla Baaklini

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Bronze

Bronze PRAmerican RomBrand: Rom Agency: McCann Erickson, Bucharest Industry: Confectionery & Snacks Media: Promotion & Event Published: Nov., 2010 Executive Creative Director: Catalin Dobre, Dinu Panescu Creative Director: Adrian Botan Copywriter: Florin Florea Art Director: Andra Badea, Ionut Cojocaru, Laurentiu Stere

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Bronze PRA New WarriorBrand: Greenpeace Agency: DDB, Paris Industry: Public interest & Non-profit Media: Promotion & Event Executive Creative Director: Alexandre Herv Copywriter: Olivier Lefebvre Art Director: Benjamin Marchal Director: Ulysse Loreaux

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Bronze PRDM50Brand: Dr. Martens Agency: exposure, London (England) Industry: Apparel, Clothing & Footwear Media: Promotion & Event Executive Creative Director: Mark Blenkinsop Creative Director: Tom Philips Art Director: Brian Thomas

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Bronze PRUnderheard in New YorkBrand: New York City Rescue Mission Agency: BBH, New York City, NY Industry: Public interest & Non-profit Media: Promotion & Event Creative Director: Zac Sax, Jessica Shriftman Art Director: Willy Wang

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Bronze PRDM50Brand: Dr. Martens Agency: exposure, London (England) Industry: Apparel, Clothing & Footwear Media: Promotion & Event Executive Creative Director: Mark Blenkinsop Creative Director: Tom Philips Art Director: Brian Thomas

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Bronze PRThe MessiahBrand: adidas Agency: TBWA, London (England) Industry: Apparel, Clothing & Footwear Media: Promotion & Event Executive Creative Director: Mark Hunter Director: Rohan Blair-Mangat, Chris Kelly, Luke Taylor

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Bronze PRDoktor ProktorBrand: Aschehoug Agency: TRY, Oslo Industry: Media & Publishing Media: Promotion & Event Copywriter: Lars Joachim Grimstad Art Director: Egil Pay

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Bronze PRWomen For SaleBrand: Atzum Agency: Y&R, Tel-Aviv Industry: Public interest & Non-profit Media: Promotion & Event Published: Aug., 2010 C