Licensed Goods

October 2016

Candy Crush was the 14th most downloaded mobile app in the US in the first semester 2016, before Pinterest, Uber, Amazon and Twitter.

More than 1 trillion games have been played since the launch in 2012, with currently 18 billion games played per month. A large share of the fans play on a daily basis.

The game has now more than 2,000 levels to keep its most loyal fans engaged.

With more than $800k spent in micro transactions each day, Candy Crush Saga is one of the most profitable game ever launched on facebook and mobile.

Demographics:

The majority of players are women 25y.o – 55y.o , with a median age of 35y.oMost of them work or stay at home with young kids, so they are a very good population to target for Ecommerce.

2017 : Candy Crush goes global through licensing

Los Angeles based media company Activision bought King, the Candy Crush maker, for $5.9B, and is taking the game global.Activision has decided to develop an aggressive licensing strategy, with CBS and Lionsgate taking the game on TV

Candy Crush Licensed Goods

On the very successful model of Hello Kitty, we are redesigning a full line of licensed products that will connect emotionally the players with the characters and the universe of Candy Crush.

Categories

We are targeting the core customers, women 25-55, buying for themselves and for their kids, in four categories:

Women Apparel & Accessories

Home

Luggage

School & Office Supplies

Clothes, T.Shirts, Underwear, Small leather goods, Watches, Caps

Bedding, Bathroom, Kitchen

Suitcases, Bags

Stationary, Notebooks, Journals, PlannersMouses, Mouse Pads, USB flashdrives, Headphones

THE CHARACTERS

MEDIASUPPORT

Think game shows couldn't get any more fun? Then, you're in for a treat!

CBS has just ordered Candy Crush, a new one-hour, live action game show series based on theglobally renowned mobile game franchise. CBS, Lionsgate, and King will join in bringing thenew format to life. Matt Kunitz (Wipeout, Fear Factor) created and will serve as executiveproducerof the game show.

"We are huge fans of Candy Crush, and, like so many others, we know the rush of advancing tothe next level of the game," said Glenn Geller, President, CBS Entertainment. "We're excited towork with Lionsgate and King to adapt one of the world's most popular and entertaining gamefranchises for television and make it available to its massive, passionate fan base who can watchand play along at home."

In the game Candy Crush Saga, players match colorful candies in combinations of three or moreto win points, defeat obstacles, and progress through more than 2,000 levels. The new show,inspired by the video game, promises to bring fans the same thrilling level of excitement.

In the series, teams of two people will use their wits and physical agility to compete onenormous, interactive game boards featuring next generation technology to conquer CandyCrush and be crowned champions.

"The Candy Crush franchise lends itself perfectly to the kind of larger-than-life, physical gameshows that I love to produce, and CBS is the perfect home for it," said executive producer MattKunitz. "As a Candy Crush Saga player myself, I am excited to amp up the action and visuals inour huge Candy Crush Arena."

CBS Orders Live Action Game Show, Candy Crush, Based On The Globally Renowned Mobile GameThe No. 1 network will bring the massively popular mobile game to life with a new, one-hour show.

http://www.cbs.com/recommended/news/1006031/cbs-orders-live-action-game-show-candy-crush-based-on-the-globally-renowned-mobile-game/

COLLECTIONS & RETAIL PARTNERSHIPS

Distributing the #1 Social & Mobile Game

For our main strategic 2016-2017 collections, we will consider the top retailers only, that can support the tremendous media exposure to come on CBS.

We have the ability to design sur-mesure collections for our main retail partner.

Contact:AntoinePoissonnier – ant.poissonnier@gmail.com - Tel:310.600.9214