King’s candy crush saga
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Caleb Yoon King’s Candy Crush Saga
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Transcript of King’s candy crush saga
Caleb Yoon
King’s Candy Crush Saga
What is it?Basic Match-3 gameHundreds of levelsLimited lives
Supported Devices and PricesiOSAndroidFacebook application
Free on all applications
So what?Most popular app on Facebook
Top grossing app on iOS and Android
King – Fastest Growing UK Company Media Momentum Digital Awards
Best Social Game - International Mobile Gaming Award
Wait… I thought the app was free?Incorporating in game purchasesLives, Charms, Moves, Boosters
Show me the money!Estimated at $1-3 Million/daySales to top $1 billionReceived >$47 Million from investorsIPO to value business 5-7 billion
Secret SauceAddicting game playUpdates regularly with new levelsFacebook IntegrationTechnically Free
CompetitionAnyone can compete in this market
My PredictionGoing public
Not entirely repetitive like other huge hits
It never ends
