Can Music Get You Laid? - Digiday Content Marketing Summit, Half Moon Bay, CA - 8/4/15

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WHAT’S THE DIFFERENCE BETWEEN CONTENT MARKETING AND ADVERTISING?

Transcript of Can Music Get You Laid? - Digiday Content Marketing Summit, Half Moon Bay, CA - 8/4/15

WHAT’S THE DIFFERENCE BETWEEN

CONTENT MARKETING AND ADVERTISING?

IS ADVERTISING DEAD?

CONTENT DRIVES UE’S MARKETING INTEGRATION

EARNING VS. NON-EARNING DOLLARS

HOW CAN MARKETERS NOT F*CK IT UP?