CAMPUS BRAND

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For Ontario’s Largest Accounting Conference

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TABLE OF CONTENTS

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Letter from the CBA Manager

What is STRIVE?

What is a CBA?

The CBA Program

Feedback from the Former CBAs

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LETTER FROM THE CBA MANAGER

Dear Potential Campus Brand Ambassadors,An event is only as successful as the team who plans it; we want you to join our

team as Campus Brand Ambassadors (CBA) for STRIVE 2020. As a CBA, you will develop many skills that you can take with you throughout your life, and into the workforce. By the end of your journey as a CBA, you will have enhanced your skills in the areas of marketing and social outreach, as well as have developed meaningful connections with professionals in the accounting field. Alongside this, you will be working alongside motivated, and hard-working individuals.

Currently in our ninth year of operations we are the largest accounting conference in Ontario. Our conference continues to grow substantially each year, with new opportunities and experiences waiting to occur. Our conference is not limited to a case competition, but contains insightful workshops, professional networking sessions, and offers delegates the chance to apply their knowledge in an unforgettable experience.

One of our main objectives this year is to expand our conference, which we will achieve through your invaluable contributions. You will help us make STRIVE 2020, an exciting, enriching, and memorable experience for you and everyone involved. We look forward to seeing your application.

Sincerely,

Caleb MallCBA Manager

+1 (416) 417-9949

caleb.mall@mail.utoronto.ca

200Attendees

Sponsors$8000+

1030% 60,000+

20+Companies

Online Engagement Increase* Hits From Promotions

* From 2014 - 2019

WHAT IS STRIVE?STRIVE is Ontario’s largest accounting-focused conference, complete with its own case competition, workshop and networking sessions for students from universities all around Ontario. 2020 will be the 8th consecutive edition of the conference offering delegates the chance to compete in a case competition, network with industry professionals, attend meaningful workshops and listen to empowering keynotes. Over the years STRIVE has transitioned into a remarkable event that has grown tremendously. STRIVE 2018 had over 240 attendees made up of students from universities all around Ontario and representatives from several renowned companies.

STRIVE CONFERENCE 2019Through the years STRIVE has revolutionized into a remarkable event that has grown exponentially in various aspects. STRIVE 2019 saw 200 attendees from universities all around Ontario, and 60 company representatives from numerous industry titans.

In Sponsorships

$2000+In Prizes

STATISTICS

35Representatives from

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WHAT IS A CBA?A Campus Brand Ambassador is someone who has the executive responsibility of promoting STRIVE within their own university campus. Acting as a liaison between the STRIVE directors and their respective university, a CBA s role is as vital as the delegates 1 themselves. As a CBA, you can build your leadership skills and gain marketing experience and receive exclusive competition benefits! Becoming a CBA gives you the independence of running marketing campaigns at your campus, with the assistance of our experienced and lively directors.

ATTENDEESDELEGATESSTRIVE hosts the brightest upcoming accounting students from Ontario’s top universities. Being the largest undergraduate accounting conference, we aim to deliver the maximum value to our delegates.

UNIVERSITIES

THE CBA PROGRAM

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RESPONSIBILITIES

QUALIFICATIONS

PERKSGrow Your Network: Exclusive chance to connect with industry professionals from all across Ontario;Represent your university and be the main point of contact between STRIVE and your campus;Team Building: Work with like-minded individuals to create the most innovative STRIVE Conference yet;Receive a reference letter from the president;Free to compete at the conference;Opportunity to volunteer at the conference;Resume will be given to recruiters following the conference.

Strong time management and prioritization skills Must be a creative, organized & responsible individual

Experience with marketing is not required, but is an asset Excellent verbal and written communication skills

Active presence on social media is required

Systematically promoting STRIVE within your university using various promotional mediums; Tenaciously working and acting as a liaison between STRIVE executives and your student body ;Regularly communicating with the rest of the CBA team and Executives to generate positive workflow; Integrating and developing new ideas to make all promotional materials stand out as much as possible;Verifying promotional content with Executives before releasing them; ad he ring to the Code of Conduct;Educating your target audience by effectively answering any and all questions relating to STRIVE.

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Feedback from the Former CBA's

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"I would rate my overall rating as a 10. I really enjoyed my time working as a Campus Brand Ambassador for STRIVE. Coming into this position, I honestly did not know what to expect and to be honest, was a bit intimidated at the fact that the whole team was spread out, seeing as I knew nobody on the team initially. However, after meeting the team and developing bonds with them, I can truly say it has been a wonderful experience for me, which has allowed me to build relationships with new friends and to take part in a wonderful

accounting conference that is STRIVE!"

''As a former CBA, I had the privilege in representing Ryerson with pride, while meeting like-minded individuals from other universities, in order to accomplish the task at hand. The hours we put in, the socials we had and the late night conversations we had were well worth it, and definitely made my summer a lot more enjoyable! If you want to expand your network, actively participate in the making of a great conference and be a student leader, than this is the role for you! 11/10 would do again!"

Andrew Lianto,McMaster University

Bav Kathir, Ryerson University

“The communication between the Executive team and the CBAs was great given the geographical circumstances. As a CBA, all information was communicated as effectively as possible and always in a timely manner. I felt that by including us in so much of the planning and preparation of the event, it added value to the role of the CBA and definitely created extra motivation to perform better in our role.” Sarah Thompson, McMaster University

"I really enjoyed my time as a STRIVE CBA because I was able to meet so many wonderful and hardworking individuals! The people I've met are ones that I still keep in contact and speak to today! I'm glad that I decided to sign up as a CBA because I wouldn't change the amazing experience I've had for anything in the world! The STRIVE conference was truly innovative and exhilarating." Youyi Deng, University of Toronto St George

“The Executive team was really welcoming and approachable, and the long meetings were great for keeping everybody up to date on each department’s progress. Overall, being a CBA was a great experience!”Lisa B. Manuales,Schulich School of Business