Film Campaign research

What is in a film’s campaign?

Trailer

• The major element in the advertising of a film is the trailer. The trailer will show parts of the film which may attract an audience to go and see it. It will edit it together in an exciting way that is appealing to the audience, and also occasionally film scenes especially for the trailer.

Website

• The website will provide essential information about the film, such as the date it is first showing, the actors and cast that were involved, and some critical responses towards it (although likely only positive ones). The website is often promoted at the end of trailers.

Television appearences

• Many actors will appear on television chat shows to promote the film, for example Graham Norton or Jonathan Ross, or David Letterman in America. This will make the audience feel they know the actors better and will trust them, and by extension their film, more.

Posters and Billboards

• These are images that promote the film, including useful information like the date, the actors and director. Although most will show the film title, some are so iconic they only need the symbol for the audience to know instantly what the film is. These posters can be put on billboards.

Magazine Articles

• Magazines may decide to run articles about films, often used by those films to promote themselves. Reviews can also be used to promote films, although usually only the positive ones will be used on posters and in trailers.