Cambridge International AS A Level Levels/Media Studies (9607)/96… · Candidates will need to...

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© UCLES 2018 [Turn over

Cambridge International AS & A Level

MEDIA STUDIES 9607/04Paper 4 Critical Perspectives For examination from 2021MARK SCHEME

Maximum Mark: 60

Specimen

9607/04 Cambridge International AS & A Level – Mark Scheme For examination SPECIMEN from 2021

of 12© UCLES 2018

Gen

eric

Mar

king

Prin

cipl

es

Thes

e ge

nera

l mar

king

prin

cipl

es m

ust b

e ap

plie

d by

all

exam

iner

s w

hen

mar

king

can

dida

te a

nsw

ers.

The

y sh

ould

be

appl

ied

alon

gsid

e th

e sp

ecifi

c co

nten

t of t

he m

ark

sche

me

or g

ener

ic le

vel d

escr

ipto

rs fo

r a q

uest

ion.

Eac

h qu

estio

n pa

per a

nd m

ark

sche

me

will

als

o co

mpl

y w

ith th

ese

mar

king

pr

inci

ples

.

GE

NE

RIC

MA

RK

ING

PR

INC

IPLE

1:

Mar

ks m

ust b

e aw

arde

d in

line

with

:

•th

e sp

ecifi

c co

nten

t of t

he m

ark

sche

me

or th

e ge

neric

leve

l des

crip

tors

for t

he q

uest

ion

•th

e sp

ecifi

c sk

ills

defin

ed in

the

mar

k sc

hem

e or

in th

e ge

neric

leve

l des

crip

tors

for t

he q

uest

ion

•th

e st

anda

rd o

f res

pons

e re

quire

d by

a c

andi

date

as

exem

plifi

ed b

y th

e st

anda

rdis

atio

n sc

ripts

.

GE

NE

RIC

MA

RK

ING

PR

INC

IPLE

2:

Mar

ks a

war

ded

are

alw

ays

who

le m

arks

(not

hal

f mar

ks, o

r oth

er fr

actio

ns).

GE

NE

RIC

MA

RK

ING

PR

INC

IPLE

3:

Mar

ks m

ust b

e aw

arde

d po

sitiv

ely:

•m

arks

are

aw

arde

d fo

r cor

rect

/val

id a

nsw

ers,

as

defin

ed in

the

mar

k sc

hem

e. H

owev

er, c

redi

t is

give

n fo

r val

id a

nsw

ers

whi

ch g

o be

yond

the

scop

e of

the

sylla

bus

and

mar

k sc

hem

e, re

ferr

ing

to y

our T

eam

Lea

der a

s ap

prop

riate

•m

arks

are

aw

arde

d w

hen

cand

idat

es c

lear

ly d

emon

stra

te w

hat t

hey

know

and

can

do

•m

arks

are

not

ded

ucte

d fo

r err

ors

•m

arks

are

not

ded

ucte

d fo

r om

issi

ons

•an

swer

s sh

ould

onl

y be

judg

ed o

n th

e qu

ality

of s

pelli

ng, p

unct

uatio

n an

d gr

amm

ar w

hen

thes

e fe

atur

es a

re s

peci

fical

ly a

sses

sed

by th

e qu

estio

n as

indi

cate

d by

the

mar

k sc

hem

e. T

he m

eani

ng, h

owev

er, s

houl

d be

una

mbi

guou

s.

GE

NE

RIC

MA

RK

ING

PR

INC

IPLE

4:

Rul

es m

ust b

e ap

plie

d co

nsis

tent

ly e

.g. i

n si

tuat

ions

whe

re c

andi

date

s ha

ve n

ot fo

llow

ed in

stru

ctio

ns o

r in

the

appl

icat

ion

of g

ener

ic le

vel

desc

ripto

rs.

GE

NE

RIC

MA

RK

ING

PR

INC

IPLE

5:

Mar

ks s

houl

d be

aw

arde

d us

ing

the

full

rang

e of

mar

ks d

efin

ed in

the

mar

k sc

hem

e fo

r the

que

stio

n (h

owev

er; t

he u

se o

f the

full

mar

k ra

nge

may

be

lim

ited

acco

rdin

g to

the

qual

ity o

f the

can

dida

te re

spon

ses

seen

).


of 12© UCLES 2018

GE

NE

RIC

MA

RK

ING

PR

INC

IPLE

6:

Mar

ks a

war

ded

are

base

d so

lely

on

the

requ

irem

ents

as

defin

ed in

the

mar

k sc

hem

e. M

arks

sho

uld

not b

e aw

arde

d w

ith g

rade

thre

shol

ds o

r gra

de

desc

ripto

rs in

min

d.


of 12© UCLES 2018

Sect

ion

A: M

edia

deb

ates

Que

stio

nA

nsw

erM

arks

Gui

danc

e

1M

edia

regu

latio

n

‘Cha

nges

in s

ocie

ty h

ave

been

refle

cted

by

chan

ges

in m

edia

re

gula

tion’

. Dis

cuss

this

vie

w.

Mar

k ac

cord

ing

to th

e m

arki

ng c

riter

ia in

Tab

le A

.

Indi

cativ

e co

nten

t

The

ques

tion

requ

ires

cand

idat

es to

dis

cuss

med

ia re

gula

tion

and

its

rela

tions

hip

to c

hang

es in

soc

iety

. Can

dida

tes

will

nee

d to

dra

w u

pon

rele

vant

ca

se s

tudi

es fr

om a

cros

s th

e br

oad

spec

trum

of m

edia

regu

latio

n an

d es

tabl

ish

how

far c

hang

es in

soc

iety

may

be

refle

cted

in re

gula

tory

cha

nge.

Can

dida

tes

may

mak

e re

fere

nce

to a

rang

e of

med

ia re

gula

tion

incl

udin

g: •

film

cla

ssifi

catio

n bo

dies

suc

h as

the

BB

FC a

nd M

PAA

•in

stitu

tiona

l reg

ulat

ory

bodi

es s

uch

as O

FCO

M, I

PS

O a

nd th

e FC

C •

clas

sific

atio

n sy

stem

s su

ch a

s P

EG

I.

Can

dida

tes

may

dra

w u

pon

a w

ide

rang

e of

con

tem

pora

ry a

nd h

isto

rical

cas

e st

udie

s w

hich

can

be

used

to s

uppo

rt an

d ill

ustra

te k

ey p

oint

s. C

andi

date

s sh

ould

dem

onst

rate

kno

wle

dge

and

unde

rsta

ndin

g of

con

text

ual i

ssue

s su

rrou

ndin

g m

edia

regu

latio

n an

d be

abl

e to

link

them

to th

eir c

hose

n ca

se

stud

ies.

The

y m

ay d

iscu

ss is

sues

sur

roun

ding

thei

r cho

sen

case

stu

dies

, co

nsid

erin

g th

e as

sum

ptio

ns a

bout

aud

ienc

es a

nd te

xts

that

und

erpi

n pa

rticu

lar p

olic

ies

and

prac

tices

. Can

dida

tes

coul

d al

so d

iscu

ss th

e re

gula

tion

of n

ews

med

ia in

a n

otio

nally

‘pos

t-tru

th’ e

ra, a

nd d

raw

upo

n th

e re

latio

nshi

p be

twee

n re

gula

tion

and

the

law

.

15C

andi

date

s sh

ould

be

give

n cr

edit

for t

heir

know

ledg

e an

d un

ders

tand

ing,

illu

stra

ted

thro

ugh

case

stu

dy m

ater

ial,

rele

vant

to th

e qu

estio

n. A

sses

smen

t will

take

pla

ce a

cros

s fiv

e cr

iteria

:

•M

edia

con

cept

s (A

O1)

[3 m

arks

] •

Con

text

s an

d cr

itica

l deb

ates

(AO

1)

[3 m

arks

] •

Use

of t

erm

inol

ogy

(AO

1) [3

mar

ks]

•A

naly

sis

of h

ow m

eani

ng is

cre

ated

, in

clud

ing

use

of th

eory

(AO

2) [3

mar

ks]

•U

se o

f exa

mpl

es (A

O2)

[3 m

arks

]

Can

dida

tes’

wor

k sh

ould

be

judg

ed o

n ea

ch

of th

ese

crite

ria in

divi

dual

ly a

nd m

arks

aw

arde

d ac

cord

ing

to th

e le

vel a

ttain

ed.

It sh

ould

be

note

d th

at it

is p

ossi

ble

for a

ca

ndid

ate

to a

chie

ve a

diff

eren

t lev

el fo

r eac

h as

sess

men

t crit

erio

n. Th

is g

uida

nce

shou

ld b

e us

ed in

con

junc

tion

with

the

Leve

l Des

crip

tors

. It i

s no

t pr

escr

iptiv

e, n

or is

it e

xclu

sive

; exa

min

ers

mus

t be

care

ful t

o re

war

d or

igin

al b

ut w

ell-

focu

sed

answ

ers.

Thi

s in

dica

tive

cont

ent i

s in

tend

ed to

indi

cate

asp

ects

of q

uest

ions

that

m

ay fe

atur

e in

can

dida

tes’

ans

wer

s.


of 12© UCLES 2018

Que

stio

nA

nsw

erM

arks

Gui

danc

e

2Po

stm

oder

n m

edia

To w

hat e

xten

t can

all

med

ia b

e co

nsid

ered

to b

e po

stm

oder

n?

Mar

k ac

cord

ing

to th

e m

arki

ng c

riter

ia in

Tab

le A

.

Indi

cativ

e co

nten

t

The

ques

tion

requ

ires

cand

idat

es to

dis

cuss

pos

tmod

erni

sm a

nd it

s re

latio

nshi

p to

med

ia te

xts.

Can

dida

tes

will

nee

d to

dra

w u

pon

rele

vant

cas

e st

udie

s fro

m a

cros

s a

rang

e of

med

ia te

xts

and

esta

blis

h ho

w fa

r the

y ca

n be

co

nsid

ered

to b

e po

stm

oder

n.

Can

dida

tes

may

mak

e re

fere

nce

to a

rang

e of

theo

ries

abou

t, an

d ap

proa

ches

to p

ostm

oder

nism

incl

udin

g: •

the

wor

k of

theo

rists

suc

h as

Bau

drill

ard,

Eco

, Jam

eson

and

Lyo

tard

•hy

perr

ealit

y •

tem

pora

l/epo

chal

app

roac

hes

to p

ostm

oder

nity

•te

xtua

l app

roac

hes

to p

ostm

oder

nity

– s

peci

fic m

edia

exa

mpl

es •

the

com

pete

nce

of a

udie

nces

for t

he p

ostm

oder

n te

xt •

diffe

rent

mod

es o

f add

ress

, suc

h as

iron

ic, s

elf-r

efer

entia

l and

par

odic

•in

terte

xtua

lity

and

its s

igni

fican

ce.

Can

dida

tes

can

draw

upo

n a

wid

e ra

nge

of c

onte

mpo

rary

and

his

toric

al c

ase

stud

ies

whi

ch c

an b

e us

ed to

sup

port

and

illus

trate

key

poi

nts.

Can

dida

tes

shou

ld d

emon

stra

te k

now

ledg

e an

d un

ders

tand

ing

of p

ostm

oder

nism

and

be

able

to li

nk th

em to

thei

r cho

sen

case

stu

dies

.

15C

andi

date

s sh

ould

be

give

n cr

edit

for t

heir

know

ledg

e an

d un

ders

tand

ing,

illu

stra

ted

thro

ugh

case

stu

dy m

ater

ial,

rele

vant

to th

e qu

estio

n. A

sses

smen

t will

take

pla

ce a

cros

s fiv

e cr

iteria

:

•M

edia

con

cept

s (A

O1)

[3 m

arks

] •

Con

text

s an

d cr

itica

l deb

ates

(AO

1) [3

m

arks

] •

Use

of t

erm

inol

ogy

(AO

1) [3

mar

ks]

•A

naly

sis

of h

ow m

eani

ng is

cre

ated

, in

clud

ing

use

of th

eory

(AO

2) [3

mar

ks]

•U

se o

f exa

mpl

es (A

O2)

[3 m

arks

]

Can

dida

tes’

wor

k sh

ould

be

judg

ed o

n ea

ch

of th

ese

crite

ria in

divi

dual

ly a

nd m

arks

aw

arde

d ac

cord

ing

to th

e le

vel a

ttain

ed.

It sh

ould

be

note

d th

at it

is p

ossi

ble

for a

ca

ndid

ate

to a

chie

ve a

diff

eren

t lev

el fo

r eac

h as

sess

men

t crit

erio

n.

This

gui

danc

e sh

ould

be

used

in c

onju

nctio

n w

ith th

e Le

vel D

escr

ipto

rs. I

t is

not

pres

crip

tive,

nor

is it

exc

lusi

ve; e

xam

iner

s m

ust b

e ca

refu

l to

rew

ard

orig

inal

but

wel

l-fo

cuse

d an

swer

s. T

his

indi

cativ

e co

nten

t is

inte

nded

to in

dica

te a

spec

ts o

f que

stio

ns th

at

may

feat

ure

in c

andi

date

s’ a

nsw

ers.


of 12© UCLES 2018

Que

stio

nA

nsw

erM

arks

Gui

danc

e

3Po

wer

and

the

med

ia

‘The

med

ia c

onst

ruct

iden

tity.

’ How

far d

o yo

u ag

ree

with

this

vie

w?

Mar

k ac

cord

ing

to th

e m

arki

ng c

riter

ia in

Tab

le A

.

Indi

cativ

e co

nten

t

The

ques

tion

requ

ires

cand

idat

es to

dis

cuss

pow

er a

nd th

e m

edia

and

its

rela

tions

hip

to c

onst

ruct

ing

iden

tity.

Can

dida

tes

will

nee

d to

dra

w u

pon

rele

vant

cas

e st

udie

s fro

m a

cros

s a

rang

e of

med

ia te

xts

and

esta

blis

h ho

w fa

r the

y ca

n be

con

side

red

to c

onst

ruct

iden

tity

– th

ey m

ay c

hoos

e to

focu

s on

issu

es o

f eth

nici

ty, n

atio

nalit

y, s

exua

lity,

gen

der,

age,

or t

ake

an ‘i

nter

sect

iona

l’ ap

proa

ch in

ord

er to

sho

w h

ow th

ese

cate

gorie

s ca

n op

erat

e si

mul

tane

ousl

y. T

hey

may

als

o ch

alle

nge

the

notio

n th

at m

edia

re

pres

enta

tions

pro

duce

d by

pow

erfu

l org

anis

atio

ns a

re d

omin

ant,

by

disc

ussi

ng e

xam

ples

of r

esis

tanc

e an

d al

tern

ativ

es, w

ithin

and

out

side

thos

e or

gani

satio

ns.

Can

dida

tes

may

mak

e re

fere

nce

to a

rang

e of

idea

s ab

out r

epre

sent

atio

n, fo

r ex

ampl

e, w

ork

by S

tuar

t Hal

l, R

icha

rd D

yer,

Edw

ard

Sai

d, J

udith

But

ler a

nd

Tess

a P

erki

ns, a

nd a

pply

them

to th

eir o

wn

exam

ples

.

Can

dida

tes

can

draw

upo

n a

wid

e ra

nge

of c

onte

mpo

rary

and

his

toric

al c

ase

stud

ies

whi

ch c

an b

e us

ed to

sup

port

and

illus

trate

key

poi

nts.

Can

dida

tes

shou

ld d

emon

stra

te k

now

ledg

e an

d un

ders

tand

ing

of p

ower

and

the

med

ia

and

be a

ble

to li

nk th

em to

thei

r cho

sen

case

stu

dies

.

15C

andi

date

s sh

ould

be

give

n cr

edit

for t

heir

know

ledg

e an

d un

ders

tand

ing,

illu

stra

ted

thro

ugh

case

stu

dy m

ater

ial,

rele

vant

to th

e qu

estio

n. A

sses

smen

t will

take

pla

ce a

cros

s fiv

e cr

iteria

:

•M

edia

con

cept

s (A

O1)

[3 m

arks

] •

Con

text

s an

d cr

itica

l deb

ates

(AO

1) [3

m

arks

] •

Use

of t

erm

inol

ogy

(AO

1) [3

mar

ks]

•A

naly

sis

of h

ow m

eani

ng is

cre

ated

, in

clud

ing

use

of th

eory

(AO

2) [3

mar

ks]

•U

se o

f exa

mpl

es (A

O2)

[3 m

arks

]

Can

dida

tes’

wor

k sh

ould

be

judg

ed o

n ea

ch

of th

ese

crite

ria in

divi

dual

ly a

nd m

arks

aw

arde

d ac

cord

ing

to th

e le

vel a

ttain

ed.

It sh

ould

be

note

d th

at it

is p

ossi

ble

for a

ca

ndid

ate

to a

chie

ve a

diff

eren

t lev

el fo

r eac

h as

sess

men

t crit

erio

n.

This

gui

danc

e sh

ould

be

used

in c

onju

nctio

n w

ith th

e Le

vel D

escr

ipto

rs. I

t is

not

pres

crip

tive,

nor

is it

exc

lusi

ve; e

xam

iner

s m

ust b

e ca

refu

l to

rew

ard

orig

inal

but

wel

l-fo

cuse

d an

swer

s. T

his

indi

cativ

e co

nten

t is

inte

nded

to in

dica

te a

spec

ts o

f que

stio

ns th

at

may

feat

ure

in c

andi

date

s’ a

nsw

ers.


of 12© UCLES 2018

Mar

king

crit

eria

for S

ectio

n A

Que

stio

n 1,

Que

stio

n 2

and

Que

stio

n 3

Tabl

e A

AO

1: D

emon

stra

te k

now

ledg

e an

d un

ders

tand

ing

of m

edia

con

cept

s, c

onte

xts

and

criti

cal d

ebat

es, u

sing

term

inol

ogy

appr

opria

tely

.

9 m

arks

AO

2: A

naly

se m

edia

pro

duct

s, a

nd e

valu

ate

thei

r ow

n w

ork,

by

appl

ying

kno

wle

dge

and

unde

rsta

ndin

g of

theo

retic

al a

nd c

reat

ive

appr

oach

es, t

o ex

plai

n ho

w m

eani

ng is

cre

ated

, sup

port

ed w

ith re

leva

nt

text

ual e

vide

nce.

6

mar

ks

Med

ia C

once

pts

3 m

arks

Con

text

s an

d C

ritic

al

Deb

ates

3 m

arks

Use

of T

erm

inol

ogy

3 m

arks

Ana

lysi

s of

how

mea

ning

is

cre

ated

, inc

ludi

ng u

se

of th

eory

3 m

arks

Use

of E

xam

ples 3 m

arks

Sop

hist

icat

ed

unde

rsta

ndin

g of

and

in

sigh

tful r

efer

ence

to

seve

ral r

elev

ant k

ey

conc

epts

3 m

arks

Insi

ghtfu

l und

erst

andi

ng

of th

e w

ider

con

text

s an

d cr

itica

l deb

ates

rais

ed in

th

e qu

estio

n

3 m

arks

A w

ide

rang

e of

med

ia

term

inol

ogy

is u

sed

prec

isel

y an

d ac

cura

tely,

an

d w

ith s

ophi

stic

atio

n, to

m

ake

subt

le p

oint

s

3 m

arks

Sop

hist

icat

ed a

nd in

sigh

tful

anal

ysis

of t

exts

from

m

ultip

le c

ase

stud

ies

is

used

to e

xplo

re th

e ch

osen

ar

ea in

dep

thR

elev

ant t

heor

ies

are

soph

istic

ated

ly u

sed

to

expl

ore

the

ques

tion 3

mar

ks

Insi

ghtfu

l and

who

lly

appr

opria

te s

elec

tion

of

exam

ples

from

a w

ide

rang

e of

text

s

3 m

arks

Cle

ar u

nder

stan

ding

of a

nd

appr

opria

te re

fere

nce

to

som

e ke

y co

ncep

ts 2

mar

ks

Cle

ar u

nder

stan

ding

of t

he

wid

er c

onte

xts

and

criti

cal

deba

tes

rais

ed in

the

ques

tion

2 m

arks

Med

ia te

rmin

olog

y is

use

d ap

prop

riate

ly, to

mak

e cl

ear p

oint

s

2 m

arks

Cle

ar a

naly

sis

of te

xts

from

one

cas

e st

udy

(or

mor

e) is

use

d to

resp

ond

appr

opria

tely

Occ

asio

nal r

efer

ence

s to

rele

vant

theo

ries,

not

al

way

s ac

cura

tely

use

d or

un

ders

tood

2 m

arks

Cle

ar a

nd a

ppro

pria

te

sele

ctio

n of

exa

mpl

es fr

om

a ra

nge

of te

xts

2 m

arks


of 12© UCLES 2018

AO

1: D

emon

stra

te k

now

ledg

e an

d un

ders

tand

ing

of m

edia

con

cept

s, c

onte

xts

and

criti

cal d

ebat

es, u

sing

term

inol

ogy

appr

opria

tely

.

9 m

arks

AO

2: A

naly

se m

edia

pro

duct

s, a

nd e

valu

ate

thei

r ow

n w

ork,

by

appl

ying

kno

wle

dge

and

unde

rsta

ndin

g of

theo

retic

al a

nd c

reat

ive

appr

oach

es, t

o ex

plai

n ho

w m

eani

ng is

cre

ated

, sup

port

ed w

ith re

leva

nt

text

ual e

vide

nce.

6

mar

ks

Med

ia C

once

pts

3 m

arks

Con

text

s an

d C

ritic

al

Deb

ates

3 m

arks

Use

of T

erm

inol

ogy

3 m

arks

Ana

lysi

s of

how

mea

ning

is

cre

ated

, inc

ludi

ng u

se

of th

eory

3 m

arks

Use

of E

xam

ples 3 m

arks

Bas

ic u

nder

stan

ding

of a

nd

min

imal

refe

renc

e to

any

ke

y co

ncep

ts

1 m

ark

Min

imal

und

erst

andi

ng

of th

e w

ider

con

text

s or

cr

itica

l deb

ates

rais

ed in

th

e qu

estio

n

1 m

ark

Bas

ic u

se o

f med

ia

term

inol

ogy,

with

freq

uent

er

rors

whi

ch im

pede

co

mm

unic

atio

n

1 m

ark

Bas

ic a

naly

sis,

from

cas

e st

udie

s w

hich

may

not

be

appr

opria

te to

the

ques

tion

Min

imal

refe

renc

es to

eve

n ba

sic

med

ia th

eory

1

mar

k

Bas

ic a

nd m

inim

al

sele

ctio

n of

exa

mpl

es, m

ay

lack

rele

vanc

e in

par

ts

1 m

ark

No

cred

itabl

e co

nten

t 0 m

arks

N

o cr

edita

ble

cont

ent 0 m

arks

N

o cr

edita

ble

cont

ent 0 m

arks

No

cred

itabl

e co

nten

t 0 m

arks

No

cred

itabl

e co

nten

t 0 m

arks


of 12© UCLES 2018

Sect

ion

B: M

edia

eco

logy

Que

stio

nA

nsw

erM

arks

Gui

danc

e

4‘N

ew m

edia

will

eve

ntua

lly re

plac

e tr

aditi

onal

med

ia.’

To w

hat e

xten

t do

you

agre

e w

ith th

is s

tate

men

t? Y

ou s

houl

d re

fer t

o at

leas

t tw

o m

edia

fo

rms

in y

our a

nsw

er.

Mar

k ac

cord

ing

to th

e m

arki

ng c

riter

ia in

Tab

le B

.

Indi

cativ

e co

nten

t

Mat

eria

l lis

ted

belo

w d

emon

stra

tes

how

can

dida

tes

mig

ht a

ppro

ach

the

ques

tion.

It is

a d

escr

iptio

n of

pos

sibl

e co

nten

t onl

y. It

is n

ot p

resc

riptiv

e, n

or

is it

exc

lusi

ve; e

xam

iner

s m

ust b

e ca

refu

l to

rew

ard

orig

inal

but

wel

l-foc

used

an

swer

s.

The

ques

tion

requ

ires

cand

idat

es to

resp

ond

in d

epth

abo

ut th

e ev

olut

ion

of

the

med

ia e

nviro

nmen

t. C

andi

date

s w

ill n

eed

to d

raw

upo

n re

leva

nt e

xam

ples

in

ord

er to

sho

w h

ow n

ew m

edia

form

s an

d pl

atfo

rms

are

disp

laci

ng,

repl

acin

g, c

ombi

ning

with

, or c

o-ex

istin

g w

ith tr

aditi

onal

med

ia. T

he a

naly

sis

shou

ld in

clud

e th

e ro

les

of a

udie

nces

with

in th

is e

nviro

nmen

t and

con

side

r th

e si

gnifi

canc

e of

thei

r eng

agem

ent w

ith c

hang

es in

the

med

ia la

ndsc

ape.

C

andi

date

s sh

ould

con

side

r rec

ent d

evel

opm

ents

in te

chno

logy

, for

ms

and

plat

form

s in

ord

er to

mak

e so

me

info

rmed

pre

dict

ions

abo

ut th

e fu

ture

of

new

med

ia in

rela

tion

to tr

aditi

onal

med

ia. T

hey

may

dra

w o

n th

eore

tical

pe

rspe

ctiv

es fr

om, f

or e

xam

ple,

McL

uhan

and

Pos

tman

, as

wel

l as

Jenk

ins,

B

oyd,

Tur

kle,

Tap

scot

t and

Lan

ier.

This

que

stio

n is

syn

optic

so

cand

idat

es s

houl

d dr

aw o

n th

eir l

earn

ing

thro

ugho

ut th

e co

urse

, and

may

als

o m

ake

conn

ectio

ns b

etw

een

this

lear

ning

an

d ot

her,

rela

ted,

are

as.

30A

sses

smen

t will

take

pla

ce a

cros

s fiv

e cr

iteria

:

•M

edia

con

cept

s (A

O1)

[6 m

arks

] •

Con

text

s an

d cr

itica

l deb

ates

(AO

1) [6

m

arks

] •

Use

of t

erm

inol

ogy

(AO

1) [6

mar

ks]

•A

naly

sis

of h

ow m

eani

ng is

cre

ated

, in

clud

ing

use

of th

eory

(AO

2) [6

mar

ks]

•U

se o

f exa

mpl

es (A

O2)

[6 m

arks

]

Can

dida

tes’

wor

k sh

ould

be

judg

ed o

n ea

ch

of th

ese

crite

ria in

divi

dual

ly a

nd m

arks

aw

arde

d ac

cord

ing

to th

e le

vel a

ttain

ed.

It sh

ould

be

note

d th

at it

is p

ossi

ble

for a

ca

ndid

ate

to a

chie

ve a

diff

eren

t lev

el fo

r eac

h as

sess

men

t crit

erio

n.

This

gui

danc

e sh

ould

be

used

in c

onju

nctio

n w

ith th

e Le

vel D

escr

ipto

rs. I

t is

not

pres

crip

tive,

nor

is it

exc

lusi

ve; e

xam

iner

s m

ust b

e ca

refu

l to

rew

ard

orig

inal

but

wel

l-fo

cuse

d an

swer

s. T

his

indi

cativ

e co

nten

t is

inte

nded

to in

dica

te a

spec

ts o

f que

stio

ns th

at

may

feat

ure

in c

andi

date

s’ a

nsw

ers.


of 12© UCLES 2018

Mar

king

crit

eria

for S

ectio

n B

Que

stio

n 4

Tabl

e B

AO

1: D

emon

stra

te k

now

ledg

e an

d un

ders

tand

ing

of m

edia

con

cept

s, c

onte

xts

and

criti

cal d

ebat

es, u

sing

term

inol

ogy

appr

opria

tely

.

18 m

arks

AO

2: A

naly

se m

edia

pro

duct

s, a

nd e

valu

ate

thei

r ow

n w

ork,

by

appl

ying

kno

wle

dge

and

unde

rsta

ndin

g of

theo

retic

al a

nd c

reat

ive

appr

oach

es, t

o ex

plai

n ho

w m

eani

ng is

cre

ated

, sup

port

ed w

ith re

leva

nt

text

ual e

vide

nce.

12

mar

ks

Med

ia C

once

pts

6 m

arks

Con

text

s an

d C

ritic

al

Deb

ates

6 m

arks

Use

of T

erm

inol

ogy

6 m

arks

Ana

lysi

s of

how

mea

ning

is

cre

ated

, inc

ludi

ng u

se

of th

eory

6 m

arks

Use

of E

xam

ples 6 m

arks

Sop

hist

icat

ed

unde

rsta

ndin

g of

and

in

sigh

tful r

efer

ence

to

seve

ral r

elev

ant k

ey

conc

epts

5–6

mar

ks

Insi

ghtfu

l und

erst

andi

ng

of th

e w

ider

con

text

s an

d cr

itica

l deb

ates

rais

ed in

th

e qu

estio

n

5–6

mar

ks

A w

ide

rang

e of

med

ia

term

inol

ogy

is u

sed

prec

isel

y an

d ac

cura

tely,

an

d w

ith s

ophi

stic

atio

n, to

m

ake

subt

le p

oint

s 5–6

mar

ks

Sop

hist

icat

ed a

nd in

sigh

tful

anal

ysis

of t

exts

from

m

ultip

le c

ase

stud

ies

is

used

to e

xplo

re th

e ch

osen

ar

ea in

dep

th

Rel

evan

t the

orie

s ar

e so

phis

ticat

edly

use

d to

ex

plor

e th

e qu

estio

n5–

6 m

arks

Insi

ghtfu

l and

who

lly

appr

opria

te s

elec

tion

of

exam

ples

from

a w

ide

rang

e of

text

s

5–6

mar

ks

Cle

ar u

nder

stan

ding

of a

nd

appr

opria

te re

fere

nce

to

som

e ke

y co

ncep

ts

3–4

mar

ks

Cle

ar u

nder

stan

ding

of t

he

wid

er c

onte

xts

and

criti

cal

deba

tes

rais

ed in

the

ques

tion

3–4

mar

ks

Med

ia te

rmin

olog

y is

use

d ap

prop

riate

ly, to

mak

e cl

ear p

oint

s

3–4

mar

ks

Cle

ar a

naly

sis

of te

xts

from

one

cas

e st

udy

(or

mor

e) is

use

d to

resp

ond

appr

opria

tely

3–4

mar

ks

Cle

ar a

nd a

ppro

pria

te

sele

ctio

n of

exa

mpl

es fr

om

a ra

nge

of te

xts

3–4

mar

ks

Bas

ic u

nder

stan

ding

of a

nd

min

imal

refe

renc

e to

any

ke

y co

ncep

ts

1–2

mar

ks

Min

imal

und

erst

andi

ng

of th

e w

ider

con

text

s or

cr

itica

l deb

ates

rais

ed in

th

e qu

estio

n

1–2

mar

ks

Bas

ic u

se o

f med

ia

term

inol

ogy,

with

freq

uent

er

rors

whi

ch im

pede

co

mm

unic

atio

n

1–2

mar

ks

Bas

ic a

naly

sis,

from

cas

e st

udie

s w

hich

may

not

be

appr

opria

te to

the

ques

tion

Min

imal

refe

renc

es to

eve

n ba

sic

med

ia th

eory 1–

2 m

arks

Bas

ic a

nd m

inim

al

sele

ctio

n of

exa

mpl

es, m

ay

lack

rele

vanc

e in

par

ts

1–2

mar

ks


of 12© UCLES 2018

AO

1: D

emon

stra

te k

now

ledg

e an

d un

ders

tand

ing

of m

edia

con

cept

s, c

onte

xts

and

criti

cal d

ebat

es, u

sing

term

inol

ogy

appr

opria

tely

.

18 m

arks

AO

2: A

naly

se m

edia

pro

duct

s, a

nd e

valu

ate

thei

r ow

n w

ork,

by

appl

ying

kno

wle

dge

and

unde

rsta

ndin

g of

theo

retic

al a

nd c

reat

ive

appr

oach

es, t

o ex

plai

n ho

w m

eani

ng is

cre

ated

, sup

port

ed w

ith re

leva

nt

text

ual e

vide

nce.

12

mar

ks

Med

ia C

once

pts

6 m

arks

Con

text

s an

d C

ritic

al

Deb

ates

6 m

arks

Use

of T

erm

inol

ogy

6 m

arks

Ana

lysi

s of

how

mea

ning

is

cre

ated

, inc

ludi

ng u

se

of th

eory

6 m

arks

Use

of E

xam

ples 6 m

arks

No

cred

itabl

e co

nten

t 0 m

arks

N

o cr

edita

ble

cont

ent 0 m

arks

N

o cr

edita

ble

cont

ent 0 m

arks

No

cred

itabl

e co

nten

t 0 m

arks

No

cred

itabl

e co

nten

t 0 m

arks

Cambridge International AS A Level Levels/Media Studies (9607)/96… · Candidates will need to...

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Transcript of Cambridge International AS A Level Levels/Media Studies (9607)/96… · Candidates will need to...